How to solve the off-season marketing of homestays?

B&B is about feeling. Generally speaking, it is indeed a holiday or a peak season. In fact, in the off-season, there are some ways to do a good job in marketing and improve performance. The following methods can be used for reference.

1 First of all, do your own positioning. What kind of people do you want to attract? Do a good job in precision marketing. You can shoot some videos and pictures of your homestay in the form of self-media and publish them through major online platforms. Attract fans. The current platforms can be pushed to interested people, so that the fans you see are very accurate.

2. Do a good job of fan interaction and answer the questions raised by fans one by one. In addition, don't send too many advertisements directly, but put advertisements softly. Establish good contact with fans. It is convenient to publish relevant preferential information in the future.

3. Integrating resources around B&B, it is sometimes difficult to attract more consumers by one store alone. If it can be integrated with the surrounding attractions and businesses in other industries, it will become a horizontal alliance. In this way, user resources can be comprehensively utilized to achieve mutual benefit.

4. On the basis of doing a good job in the preliminary work, some preferential measures can be taken appropriately in the off-season, which is not necessarily a simple discount, but can change some ways, provide more additional services and enhance the user experience value.

These are some ideas. Please leave a message for discussion.