Traditional Culture Encyclopedia - Hotel accommodation - Who can tell me how Coca-Cola's market in China is divided into branches? What about Swire Coca-Cola and COFCO Coca-Cola?
Who can tell me how Coca-Cola's market in China is divided into branches? What about Swire Coca-Cola and COFCO Coca-Cola?
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
8 Before the end of 28, the remaining 1.5% equity will be purchased at the same price plus relevant interest.
At this point, Coca-Cola Company ended its 14-year cooperation with Hong Kong Kerry Group in the Mainland. Previously, Coca-Cola's three major partners in mainland China were Hong Kong Kerry Group, Hong Kong Swire Beverage Company and COFCO.
Li Xiaojun, vice president and director of public affairs and communications of Coca-Cola (China) Beverage Co., Ltd., said that the bottling business investment group, which is in charge of Coca-Cola's global bottling business, took over Kerry Beverage and "has no plans to find new partners." The Coca-Cola Company will "take this opportunity to increase its stake in the bottling business in China and expand its investment in China".
"This move will not have any impact on the operation and development of Coca-Cola's China system business." According to Li Xiaojun, in order to ensure a smooth transition, "the management of Kerry Beverage will continue to hold important positions in the company."
In p>1979, Coca-Cola officially entered China. Up to now, it has invested US$ 1.25 billion and has 35 bottling plants in China. With the help of its partners, Coca-Cola quickly realized its layout in the China market and captured 53% of the domestic carbonated beverage market. Kerry Beverages has a controlling stake in 11 bottling plants in nine provinces in the Mainland.
Coca-Cola has successively established joint ventures with three partners. The bottling plant in China is responsible for beverage production, sales and channel construction in various markets, and the Coca-Cola Company is responsible for brand promotion, market construction and control of concentrated solution.
Before this, there have been rumors that Kerry Group wants to quit the Coca-Cola bottling system due to poor performance. Kerry Group, a large enterprise group under Singapore Guo Henian Brothers Group, has its business in the Mainland including Kerry Grain and Oil, Kerry Hotel Industry and Real Estate Industry. In contrast, Kerry Beverage has a low profitability and withdrew from the Coca-Cola business. Lei Mengcheng, managing director of Kerry Beverage, said, "We will focus on developing the core business within the group."
As far as Coca-Cola is concerned, Pepsi is eyeing up. In Chengdu and Chongqing controlled by Kerry, the war between Coca-Cola and Pepsi has been escalating, and Pepsi is still in the lead. Whether Coca-Cola can regain its stability as soon as possible after Kerry's withdrawal will directly affect the local market of Coca-Cola.
Li Xiaojun denied Kerry's poor performance and quit. "14 years of cooperation has laid a good foundation for Coca-Cola's future. Coca-Cola will further promote strong business growth in the above areas. "
However, Kerry's withdrawal just gave Coca-Cola an opportunity to expand its relevant equity. Due to policy reasons, foreign-funded enterprises have to choose Chinese joint venture partners when they enter China. At present, it is becoming a trend for foreign investors to expand their shareholding ratio.
according to the analysis report of foreign investment in the first half of 26, foreign companies in Beijing are expanding their shareholding ratio and accelerating their sole proprietorship, and the number of newly established wholly foreign-owned enterprises has exceeded 7% of the total. However, for Coca-Cola, it is not realistic to realize sole proprietorship.
At present, Swire Beverage and COFCO Coca-Cola have good profitability. In 2, COFCO established a bottling group with 65% of its shares and Coca-Cola Company as a joint venture, which broke the previous situation of only participating in bottling plants. At present, COFCO has owned 6 holding companies and invested 11 shares, and has Coca-Cola sales franchises in 14 provinces across the country. In the coastal cities of South China and East China controlled by Swire Beverage, the sales of Coca-Cola series products are very large.
Some analysts believe that in the past, the three major partners achieved a balance, but now Coca-Cola's own bottling group has taken over Kerry's business. Whether there will be a tilt in the future strategy and how to skillfully balance between Swire and COFCO will affect Coca-Cola's future success.
- Previous article:How is the public security of Zhuji Lianghai Business Hotel?
- Next article:Why do you have to pay your own taxes when invoicing in a hotel?
- Related articles
- What's the right bouquet for your birthday? What bouquet is suitable for birthday?
- Rewrite an 800-word composition of ancient poetry
- Clivia leaves are dry. What should I do? What's the solution?
- Which subway line should Guangzhou South Railway Station take to get to Sun Yat-sen University?
- Where is Dalian Bay New Port?
- What kind of rag can I use to wipe things without losing my hair?
- Zhangjiajie travel accommodation strategy? I want to play in Zhangjiajie. I wonder who can help me.
- Telecom broadband b to h
- How many stars is Sanya Haitang Bay Luxury Collection and Sheraton United Hotel?
- Information about Shenzhen