Post setting and staffing of hotel marketing department

First, the hotel classification management, the general hotel is divided into four floors, small and medium-sized hotels are divided into 2-3 floors.

Decision-making layer: This layer is composed of senior management of the hotel. Such as general manager, deputy general manager and assistant general manager. The main responsibility of the staff working on this floor is to make decisions and macro-control on the main business activities of the hotel, and to study and organize the implementation of the hotel's important development strategy and industry management objectives.

Management: This floor is held by the middle management of the hotel. Such as department manager, assistant manager, executive chef, chef, etc. Their main responsibility is to arrange the daily work of the department according to the management policy formulated by the decision maker and combined with their own work experience and methods, and take the lead in implementation. Management plays a connecting role in the hotel. They are the direct responsible undertakers and main achievers of the hotel's business objectives.

Executive floor: This floor is composed of employees who hold grass-roots management positions in the hotel. Such as supervisor, foreman, foreman, etc. The main responsibility of the executive is to implement the work plan issued by the department and complete the specific work. They directly participate in the inspection and supervision of hotel services and daily work to ensure the normal operation and management activities of the hotel.

Operation floor: This floor includes the front-line service personnel of the hotel. Such as greeters, chefs, waiters, etc. The responsibility of the operator is to accept the instructions of the department and provide standardized and standardized services to customers.

Second, the division of labor and responsibilities of hotel functional departments.

1, comprehensive office

Generally, it consists of clerks, logistics, archivists and motorcades.

Main functions:

(1) Draft all kinds of official documents according to the requirements of the Prime Minister's Office, and be responsible for the compilation and distribution of the store newspaper.

(2) Arrange relevant meetings and activities convened by the general manager.

(3) Responsible for receiving, distributing, filing and keeping all kinds of documents and related materials inside and outside the hotel, and managing hotel files, seals and letters of introduction.

(4) Formulate necessary management systems and standardize office order and procedures.

(5) Responsible for inspecting and urging the implementation and execution of the general manager's work instructions.

(6) Receive visitors and coordinate internal and external relations.

(7) Responsible for the management and use of administrative vehicles.

(8) Responsible for the dining and management of hotel staff.

(9) Responsible for arranging flowers in all parts of the hotel and cleaning the outdoor parts of the hotel.

(10) Responsible for the logistics benefits of hotel staff.

(1 1) is responsible for coordinating the relationship with health and epidemic prevention, streets and other administrative organs.

2. Accounting Department

Generally, it consists of checkout group, credit review group, cost control group, accounting group and computer group.

(1) is responsible for providing checkout cashier service for guests.

(2) Review the business situation of the hotel on that day and prepare the business day report for the reference of the general manager's office.

(3) Responsible for the control and management of hotel operating costs and expenses.

(4) Responsible for the acceptance and payment of all kinds of purchased materials in the hotel.

(5) Responsible for hotel financial accounting and preparation of financial statements.

(6) Responsible for the maintenance and management of the software and hardware of the hotel computer system, and training the operators.

(7) Formulate and improve the hotel financial operation and management system.

(8) Responsible for the management of the daily operating funds of the hotel.

3. Human Resources Department

It consists of personnel management, labor wages and benefits, staff training and quality inspectors.

Main responsibilities:

(1) According to national and local labor and personnel policies and regulations, formulate rules and regulations on hotel personnel management, labor wages and benefits, employee training, etc.

(2) Organize organizations and posts according to the actual situation of the hotel, and determine the responsibilities and work requirements of each post.

(3) Responsible for recruiting new employees, organizing employee training and conducting assessment.

(4) Assess and reward employees, enhance cohesion, mobilize enthusiasm, and tap and develop employees' potential work ability.

(5) Establish quality inspection training network, formulate and implement detailed rules for service quality evaluation, and supervise the standardization and proceduralization of service operation.

4. Sales and Public Relations Department

It consists of sales, planning, art design, information arrangement and public relations reception.

Main responsibilities:

(1) Analyze and study the hotel's marketing environment, and select the appropriate target market according to the market and the hotel's own conditions.

(2) Formulating a reasonable price policy, researching, forecasting and expanding the tourism market.

(3) Focus on selling hotel rooms, banquets and conference products, and maintain and develop good business relations with key customers.

(4) Establish a good market image of the hotel, constantly expand its popularity and gradually increase its market share.

(5) Hotel CI design and implementation, and systematically publicize corporate image through various media and public relations means.

(6) Plan public relations activities such as business theme activities and special promotion activities, and cooperate with other departments to implement them.

(7) Collect, sort out and analyze the information inside and outside the hotel to serve the decision-making of the general manager's office.

(8) Participate in the construction of hotel corporate culture and create a positive corporate atmosphere.

(9) Keep good communication with all walks of life and do a good job in the reception of important hotel guests.