SWOT Analysis of Hot Spring Hotel in Xing Zi County, Jiujiang

1. Relying on Lushan Mountain, it has a high reputation and rich surrounding tourism resources.

2. The operating cost is relatively low.

3. Good geographical location, located in the middle of Nanchang, Wuhan and Hefei.

W (disadvantage):

1, Xing Zi county railway is different, there is no high-speed arrival, and the traffic is relatively inconvenient.

2. The overall consumption level of Xing Zi County is low, and the level of receiving tourists is not high.

O (opportunity):

1, the State Council issued a tourism development plan to support the development of tourism.

2. Poyang Lake Eco-economic Zone was approved by the State Council, and became a national strategy. Xing Zi Hot Springs, located in Poyang Lake Ecological Economic Zone, will benefit from this plan.

The World Expo will be held in Shanghai, which will attract a large number of overseas tourists to China, and Xing Zi is located in the golden tourist belt of the Yangtze River.

T (threat):

1. The surrounding hot spring scenic spots are prominent, such as Xianning in Hubei, Mingyue Mountain in Jiangxi and Xihai Hot Spring in Lushan.

2. The hot spring scenic spots in Xing Zi are overexploited, and a large number of hot spring hotels compete viciously.