Catering promotion and marketing planning plan

In order to ensure that things or work are carried out with high quality and high level, it is essential to formulate a plan in advance. The content and form of the plan must be developed around the theme, and ultimately achieve the expected effect and significance. So does anyone know how to write a standardized plan? Below is a sample catering promotion and marketing plan that I carefully compiled. I hope it can help everyone.

1. Foreword

xx Mansion is a catering brand under Guangxi xxx brand. xx Mansion has 25 luxuriously decorated boxes and two banquet halls, including 12 river view boxes. The three private rooms can accommodate more than 20 people for dining; the No. 1 banquet hall can accommodate a large banquet with 110 tables, and the No. 2 banquet hall can accommodate a medium-sized banquet with 30 tables. The leisure tea bar is a place to receive customers. There is also one large conference hall and two small conference halls that are not being used.

2. Product Analysis

1. Product Description

xxx is located on the bank of the beautiful Liujiang River. You can have a close-up view of the Liujiang River and enjoy the beauty of the river. flow. xxx includes xx mansion (catering club), singing club, blues bar (bar), Longshuiyin (tea bar), Tianyun men's spa, Shuiyunjian (xxxvip room), water golf and other top-notch facilities to create nobility and elegance Life style, leading the trend of cultural life taste in xx city. The places where xxx is currently open to external services include xx mansion (catering club) and singing club (ktv).

xx Mansion has 25 private rooms, including 12 river-view private rooms. The private rooms adopt the most cutting-edge mainstream design style, with an elegant layout and exquisite details. The cuisine is mainly new Cantonese cuisine, high-end seafood and local specialties, suitable for high-end business banquets. This is a place where "heroes from all walks of life" meet, sit together and share business successes.

Two banquet halls. The No. 1 banquet hall has an area of ??2200m2 and a floor height of 9 meters. The xx No. 1 banquet hall has a super luxurious column-free design with 110 tables and can accommodate 1200 people for dining at the same time. It is the first banquet hall.

The first choice venue for business meetings, wedding banquets and celebrations, with elegant style and luxurious style. The hotel's banquet and conference coordination team understands the various needs of VIPs and provides efficient services throughout the entire process, allowing guests to relax and fully enjoy the celebration. The No. 2 banquet hall has an area of ??1300 m2 and a floor height of 4.5 meters. The auxiliary hall can accommodate 30 tables and 300 people for dining. The auxiliary hall adopts a modern classic design, reflecting the ingenious combination of environment and art. Modern Strong scent, luxurious and elegant.

1. Product .swot analysis

2. Product positioning:

I think the product should be positioned consistent with the high-end product positioning of xx city, and the sales price is consistent with SF Express The restaurant is the same.

3. Target market analysis

The catering industry is an important part of residents’ leisure consumption, social consumption, festive consumption, exhibition consumption and tourism consumption, and is also an important part of business activities. . Strong catering consumption has a significant effect on resolving income stocks and promoting economic development. So far, xx's catering service industry is at the medium level in the country. xx has many mid- to low-end catering. Compared with xx's economy, the supply of high-end catering is insufficient. According to the survey, customers who eat for business and entertainment account for about 80% of hotel customers. Compared with mass customers, we value more business owners who own at least one company. Business owners have more business entertainment than ordinary people and have higher requirements for branding and privacy. Our products are more in line with their needs.

4. Marketing strategy

1. Product strategy

First, strengthen training and improve service: mainly for waiters, while recruiting waiters

We will provide them with two weeks of pre-job training so that waiters with no service experience can have basic service knowledge and service theory knowledge

The daily pre-shift meeting is mainly to boost morale and encourage waiters to smile and serve seriously. Regular meetings after work summarize areas where service and cooperation are not in place, and require waiters to improve service quality.

Weekly meetings are held every week for middle- and senior-level employees to communicate with grassroots employees and work hard to improve service quality to a higher level. Training is provided once a month, covering courses such as service skills, service psychology, etiquette and courtesy, teamwork and management skills.

Second, introduce special dishes: the quality of taste is directly related to the survival of catering companies. When the advantages and disadvantages of XX Mansion coexist, special dishes can become the main competitiveness. First of all, you can consider the ingredients and characteristics, such as introducing drunken chicken, and use this dish as the focus of marketing. If there is no place to eat drunken chicken in xx, then people will come here one after another. Another example: launching an all-pig feast, an all-ox feast, or an all-white-cut feast to attract people’s attention.

Third, the three currently vacant conference rooms can be opened to introduce meetings of planning companies or training companies, providing them with free venues in exchange for their advertising rights and allowing them to bring people to visit and understand. .

2. Pricing strategy

(1) Overall pricing strategy: The prices of all dishes are the same as those of xx restaurant.

(2) Promotional price: Withdraw the promotional price of 10 yuan for a drunken chicken to attract free consumers to the venue to learn about products and services.

(3) During the event promotion period, opt out of price discounts for specific groups of people, such as banquet discounts for women during the Women’s Day. If you book a wedding banquet for Valentine's Day, you will receive a cash rebate of 2% off the total price.