2021 Sales Work Summary for the First Half of the Year and Work Plan for the Second Half of the Year

Half a year has passed in the blink of an eye. Are you ready for the work plan for the second half of the year? How do sales staff write their own work summary and plan? I have specially compiled relevant materials for you about the sales work plan for the second half of the year. I hope it will be helpful to you. You are welcome to read and learn from it.

2021 Sales Work Summary for the First Half of the Year and Work Plan for the Second Half of the Year Part 1:

1. Work Summary for the First Half of the Year:

1. Sales of the entire market If the situation is not ideal and the expected goals are not achieved, it has a lot to do with one's own business capabilities. In the second half of the year, I will strengthen my study of all aspects of knowledge, organize my work routines, summarize various previous experiences, and analyze them, hoping to come up with a set of working methods that are suitable for myself and the brand.

2. Many details in the work were not grasped well, resulting in a lot of wasted work. Strive to implement every detail in the future, don’t aim too high, don’t be impatient, and do every little thing well step by step.

3. Not treating work as one’s own career during the work process, leading to some stagnation in thinking and laziness in action during the work process. In the second half of the year, I will adjust my mentality, organize my thinking, and make adjustments according to the company's guidance. I will face work with a proactive attitude and meet the next challenges.

4. As time goes by, I have learned a lot and experienced a lot. But it is still far from enough. The abilities in all aspects are still lacking, the grasp of the market is not enough, and the establishment of human relationships is not yet in place. Learn more about the industry, market trends, information about competing products, and how people deal with each other.

2. Work plan and arrangements for the second half of the year:

1. The third quarter: mainly to develop market outlets and promote sales in existing shopping malls, so that they can Lay the foundation for continued sales.

(1) Strengthen the development of the township market, increase the time spent in the market, stay in the company as little as possible, and improve the success rate of market development.

(2) In the early stage of Pujiang and Renshou, we mainly drove sales through exhibitions and activities. Just like in the early days of Jintang, whenever we had the opportunity, we would go there to set up exhibitions and do activities to let the promoters know us, recognize us, and like us. Allow it to be sold normally.

(3) Jintang and Ziyang should provide corresponding services (before, during and after sales) and contact, and maintain high-density contact and communication. And to further deepen the relationship, we may make some reward policies or some customer relations from time to time.

(4) Make plans for Mid-Autumn Festival and National Day activities in early September (Mid-Autumn Festival falls on September 30, which is very close to National Day). All existing merchants will conduct a unified event to achieve a game of chess for the entire market, with a point-to-point effect, and take the opportunity to promote our brand and products.

2. The fourth quarter: It is the peak sales season, and the sales volume in the third quarter will increase by 50%. And do a good job in strong market promotion and follow-up of various services.

(1). Leverage the local influence and appeal of our existing shopping malls to increase exposure to surrounding areas and township markets. To achieve the effect of connecting points to surfaces and connecting surfaces.

(2) Analyze the sales situation in various regions in the third quarter, and make corresponding adjustment plans according to different situations, lay a solid foundation for sales in the peak season, and achieve the purpose of maximizing stocking.

(3) Work with shopping malls and factories to do a good job in market promotion and services, strengthen the construction of the shopping mall terminal image, and lay a solid foundation for sales in the peak season.

(4) Improve various related processes and establish good sales channels between the company and shopping malls.

3. Keep up with the company's development strategy and take the company's goals as the ultimate work goal. And strengthen the improvement of its own business capabilities in order to keep up with the company's development needs.

4. Actively use your mind, think creatively, and strive to do a good job in every detail and link of the work. In order to do a good job and do the work carefully. And establish good communication with the company and shopping malls to fully reflect self-worth.

2021 Sales Work Summary for the First Half of the Year and Work Plan for the Second Half of the Year Part 2: Sales Personal Half-Year Summary and Plan for the Second Half of the Year

In the past half year or so, I have worked hard through hard work , and I have gained a little bit. I came to work in the company in November last year. When I first came to the company, I was a rookie with no sales experience or industry knowledge in the construction machinery industry. With only my passion for sales work, I started everything from scratch and learned the products at the same time. knowledge while exploring the market. Through continuous learning of product knowledge, collecting information from peers and accumulating market experience, I now have a general understanding of the market. Now I am gradually able to respond clearly and fluently to various issues raised by customers, accurately grasp their needs, and communicate well with customers, thus gradually gaining their trust. Therefore, after more than half a year of hard work, we have achieved a successful customer case, and some high-quality customers have gradually accumulated to a certain extent. While constantly learning product knowledge and accumulating experience, my abilities and business level have been greatly improved compared to before. In response to some changes in the market and competition among the same industry, I can now come up with a more complete plans to deal with emergencies. A business can be operated throughout the entire process.

Existing shortcomings:

The understanding of the market is not deep enough, the technical issues of the product are too weak, and the technical issues of the product cannot be explained very clearly to customers. Quickly come up with a good solution to a problem. In the process of communicating with customers, excessive reliance and trust in customers can lead to a series of adverse reactions. I didn't do my job well. I felt like I was still in the position of a junior salesperson, and my business ability was still insufficient.

Work plan and personal requirements for the second half of the year:

Personal requirements:

1. Maintain regular contact and communication with old customers, key customers and potential customers, Stabilize relationships with customers to achieve better sales results;

2. While having old customers, we must also continue to discover more high-quality new customers;

3. Discover There are new customers that we have not yet contacted in the Nan'an area, so that our products can be sold more widely;

4. Strengthen multi-faceted knowledge learning, broaden horizons, enrich knowledge, and adopt diversified forms to improve business level, combine sales work with communication skills;

5. Be familiar with the company’s products so that you can better introduce them to customers;

6. Try to change your bad ways of doing things and Problems such as not liking to communicate with others.

Sales target for the second half of the year:

The most basic sales target for the second half of the year is to achieve the three tasks assigned by the department manager. According to the sales tasks assigned by the manager, decompose the tasks into monthly, weekly, and daily according to the specific situation; decompose the monthly, weekly, and daily sales targets to each potential customer, and complete the tasks assigned to yourself in each time period. Sales tasks. And improve sales performance on the basis of completing sales tasks.

Related suggestions:

It is recommended that all products represented by the company can draw up detailed product information. On the one hand, all detailed information on competing brand products can be recorded to complete the information. On the other hand, It makes it easier for sales staff to introduce the various advantages of their products to customers more clearly and definitely when introducing products to customers, making customers more confident in our professionalism and strength.

The above are some of my immature suggestions and opinions on the sales work plan for the second half of 20xx. Please forgive me if there are any inadequacies.

2021 Sales Work Summary for the First Half of the Year and Work Plan for the Second Half of the Year Part 3: Hotel Marketing and Sales Department’s Work Summary for the First Half of the Year and Work Plan for the Second Half of the Year

The work for the first half of 20xx can be extracted The three key words are exploration, busyness and regret. We are always learning and exploring. Looking for a marketing model that meets the hotel's own conditions.

1. The Marketing Department mainly completes the work

1. Conference reception

In the first half of 20xx, it mainly received the Shaanxi Provincial Media Delegation, Shaanxi Chamber of Commerce, Provincial Foreign Affairs Office, No. 8 Middle School Branch, Huazhong University of Science and Technology and other activities. In April, hotel leaders established the completion of hotel reception as an important indicator for evaluating the work of the marketing department and formulated sales tasks. To this end, the marketing and sales department strives to make key breakthroughs and go all out to ensure the completion of business goals. The marketing and sales department overcame many difficulties such as insufficient staff, heavy workload, and limited meeting space, and successfully completed the business goal of 300,000 yuan in May. In addition to the sincere unity and close cooperation among the marketing and sales department staff, this achievement cannot be achieved without the correct leadership and care of all hotel leaders, not to mention the strong support and help of colleagues in other departments.

2. Customer development and maintenance

A. Customer development: In 20xx, the Marketing and Sales Department developed 30 new individual and business company agreement customers. Five new online booking companies have been signed: Ctrip, eLong, China Unicom 114, Tongcheng, etc. (for online booking, the main source of customers still comes from Ctrip, eLong, and 114).

B. Customer maintenance: First, classify and archive the original customer information, and conduct telephone visits to dormant agreement customers one by one. Through visits, we learned that the reasons why customers do not come to spend are probably as follows. First, the company chooses a cooperative hotel because its office location is nearby. Second, the company has changed the person in charge of external relations. Third, it feels that there is a problem with the hotel's invoice. Give up cooperation, and fourth, sign a temporary agreement only for a preferential price for a certain cooperation, and there will be no opportunity to continue cooperation after that.

3. Overall development of the tourism market

Historically, there has been almost no cooperation between hotels and travel agencies. This year, the marketing and sales department has strengthened contact in this aspect. Since April, hotels have successively begun to strengthen cooperation intentions with China Youth Travel Service, China Travel Service Beijing, and Peace International Travel Service. Since our hotel does not have the conditions to receive foreigners, many travel agencies that offer international tour groups cannot cooperate. We are now strengthening cooperation with high-end domestic tour groups.

In addition to travel agencies, the cooperation between the marketing and sales department and general business companies has also achieved certain results. Since April, we have successively received guests such as Northwestern Polytechnical University, Beijing Urban Construction Archives, Shanxi Shengtongyuan Technology Co., Ltd., Beijing Mingyi Cultural Research Institute, Huazhong University of Science and Technology, etc. who have stayed in our hotel and expressed their recognition of our hotel.

2. Shortcomings in the work of the Marketing and Sales Department

1. Lack of ability to grasp market trends and respond to market changes

Marketing and Sales The department is the functional department responsible for handling external public relations and sales business. It is an important window for the hotel to improve its reputation and establish a good image. It serves as a consultant and assistant in making business decisions and formulating marketing plans. However, due to the inability to capture the market trends of business conferences, the single channel for obtaining information, or the lack of attention to market information, another shortcoming is the inability to formulate corresponding marketing strategies based on changes in the target market and seasons.

2. Insufficient interaction with guests

In the daily work of the marketing department, except for the meeting reception process, which has less time for face-to-face communication with customers, there is almost no other Opportunity to mingle with guests. In other words, there is such an opportunity and we let it go unintentionally. We cannot know what customers need, and we cannot obtain the intuitive feelings of guests spending money in the hotel. Even if guests have complaints or suggestions, they may not be able to find someone to express them to. In this way, it will be difficult to create a home-like and warm consumer experience for guests. This aspect is precisely ignored by us in our daily work.

3. Work plan for the second half of 20xx

1. Strive to bring the occupancy rate of individual guests to a higher level

In the second half of 20xx, the marketing and sales department will One of the main efforts will be on increasing individual occupancy rates. We have advantages that most hotels do not have, which are good location advantages and convenient transportation conditions. As well as the incomplete supporting facilities of the hotel, etc., we will use all possible tools (the Internet, newspapers, magazines and short message applications) to increase the promotion of the hotel. Strive to greatly improve the occupancy rate of individual guests throughout the year.

2. Strengthen contact with major travel agencies

In the second half of the year, the marketing and sales department plans to strengthen cooperation with domestic high-end tour groups and conference groups in the travel agency market, and strive to cooperate with major domestic group travel agencies We have established long-term cooperative relationships with each other, which makes these travel agencies interested in arranging their teams to our hotels to ensure revenue from hotel rooms.

3. Strengthen the application of theme, price, and channel marketing strategies

In the second half of the year, the marketing and sales department will formulate corresponding online marketing plans according to different festivals and seasons, and comprehensively use price, Product and channel strategies bring hotel rooms to the table. Keep the hotel in an active position in the competition to attract customers to the maximum extent, thereby ensuring the completion of the hotel's business objectives.

4. Strengthen communication and collaboration between departments

Establishing a good communication mechanism is the guarantee for effective implementation of marketing plans and perfect customer service. Therefore, the Marketing and Sales Department will continue to proactively communicate and collaborate with various departments to cooperate with each other. Facing customers as a whole, giving full play to the hotel's overall marketing vitality and creating the best benefits

5. Clear specific goals

A. Strengthening the conference market

B. Strengthen the high-end team market of domestic travel agencies

C. Strive for the monthly income of the marketing and sales department to exceed 300,000

In the second half of the year, we will continue to explore and continue to learn. We hope not to Have regrets. We do not expect perfection, but we hope that the marketing and sales department will improve in all aspects of its work in the second half of the year, making breakthroughs and innovations, and ultimately, of course, achieving good results. I have always believed that "God rewards hard work". If you put in the effort, there will be fruitful results waiting for you.