Tencent changed QQ logo! Get thinner.

Tencent launched the desktop QQ8.3 experience version and the official version of Android QQ6.3.3. In the new version, the QQ logo has quietly changed. If you carefully observe the image of "Little Penguin", you will find that it has been completely squashed.

Tell the truth, don't believe it. Although the penguin is still a penguin, the dress is still the same as that of the year, but the overall taste has changed ~ In fact, the QQ logo was basically flat before, but it still feels three-dimensional, and this time it is completely flat. Probably because of the closed mouth, the little penguin has grown taller and lost weight. The overall look is not as naughty as before, revealing a mature taste.

Design evaluation of TechCreative Arts: The elongated fuselage after modification is obviously not as cute and friendly as the round fuselage of the old logo before.

Tucao: According to Lu Bianshe, the reason why the QQ update icon has become thinner this time is that my brother WeChat has been fighting for his job and eating less since he was born. Suddenly, his sympathy overflowed and he felt so distressed.

As a special person who eats tucao as a meal, how can he ridicule Tencent casually? This is not my style. Next, let's see what other LOGO information can be spit out (I think this is probably "I am afraid that the world will not be chaotic"! )

blackberry

Blackberry (formerly known as Research in Motion, meaning "action research") is a communication company in Canada. Founded by Mike Lazaridis and Douglas Fregin***, its main products are mobile communication devices such as BlackBerry, QNX operating system and BlackBerry enterprise communication system. Its safety performance is the main feature of this product.

Design evaluation of TechCreative Arts: Although the thinner isobar font logo is a popular trend now, for antique mobile phone manufacturers like BlackBerry and mobile phone brands with many fans, it is better to keep the font tilted, at least to let the original fans recognize the brand characteristics.

Tucao: Forgive me for only seeing 2B~

ARCFOX

The brand concept of "ARCFox", a new product of BAIC supercar, originated from the combination of ARC (Arctic) and Fox, and introduced the story of "Aurora Fox" in Finland, which enriched the brand image. In the creation of LOGO, taking "Arctic Fox" as the design reference, the "V" symbol symbolizing voltage and speed was reconstructed, which made the public form the Arctic Fox representing the high-end electric sports car of BAIC.

Evaluation of TechCreative Art Design: This may be the best design of domestic independent automobile brand logo at present. It abandons the cognition of the traditional domestic automobile logo's circle, ellipse and initials, and uses the simplest animal image to reflect the brand image personality, which is pure, wild and intuitive.

Praise: It is not easy to break through the "○" logo of domestic cars, and it is a rare breakthrough. Like one ~

Radial; radiating

2065438+On April 19, 2006, EBay Enterprise, as the former corporate services department of Yi Bei, announced the merger with e-commerce company Innotrac to form a new privately held company, Radial. A brand-new logo has also appeared. Radia is mainly committed to providing technology and services to online retailers, including payment, fulfillment, logistics and customer service. The main body of radiation is mainly the technology and personnel of Yi Bei enterprises.

Design evaluation of TechCreative Arts: The new logo solves the complicated English abbreviations and full names of the old logo, and expresses the new brand image with simplified graphics as the main body, which can be said to be a relatively successful modification.

Tucao: I can predict what the LOGO will look like after the next upgrade, that is, removing "Radial", which is really a two-pronged modification ~

Sacramento kings

Sacramento Kings is an NBA basketball team located in Sacramento, California, USA, which belongs to the Western Pacific Division. The home court is the sleeping train arena. 1948 joined the NBA, 1950-5 1 won the NBA championship as the Rochester Royal Team. Nearly half a century has passed, and the kings have never made a breakthrough. Until entering the 2 1 century, the team became the most ornamental team in the NBA under the Princeton tactical system of head coach Rick Adelman, which was the most brilliant moment of the team in recent years.

Evaluation of special creative design: As far as logo update design is concerned, the new logo not only retains the elements of the previous crown silhouette, but also supplements the integrity and industry characteristics of the icon with half a basketball at the bottom of the graphic, which has to be said to be a design method with the best of both worlds.

Tucao: I don't know much about the logo design of NBA teams this year. It should also conform to the flat design in the current Internet era, but the team emblem is a special logo design after all. Without specific elements, the flexibility of the team will be reduced.

Briant Kang

Located in the southeast of France, Briant Kong is the deputy capital of Alpes Province. At an altitude of 1.326 meters, it becomes the tallest town in Europe. The characteristics and beauty of this town are closely related to the works of the famous designer Wobang. It was built by Sébastien Le Prestre de Vauban in the17th century to defend Austria. Its streets are very steep and narrow, but picturesque. ) You can see Briant Ken's unparalleled architectural style.

Evaluation on the design of special creative arts: there is a great difference in styles, which may be related to Brian's future promotion focus. The old standard obviously wants to reflect the pleasant scenery of the city, while the new standard obviously wants to be more rational and carry forward the humanities and culture.

Tucao: The brand-new logo is simple and fashionable, which is more suitable for the diversified Internet environment. But the old standard can still draw lessons from rendering the atmosphere with pictures.

Alba home

Maison Albar is a French luxury boutique hotel brand with a century-old history and culture. On the basis of fully understanding the local cultural background and historical connotation, every hotel in Maison Albar is telling a unique story. Through exquisite artistic decoration, humanized high-end facilities and personalized butler service, guests can enjoy a unique high-taste life and fully experience the elegance and romance of the natural integration of French and local cultures.

Special creative art design evaluation: the new LOGO solves the peacock tail image with thin lines in the old logo. The dividing line of peacock tail in the old logo is too thin to notice. After the reduction of logo, it has caused trouble to landing and vision, and it is likely to become a rock-and-roll character. The new logo not only solved the problem of highlighting the characteristics of peacock tail, but also evolved into a beautiful lotus pattern.

Zan: Exquisite and beautiful LOGO is always pleasing to the eye.

That's this week's message. Pay attention to tech Creative Arts and give you the latest LOGO information every week.