Traditional Culture Encyclopedia - Hotel accommodation - Introduction to the corporate culture of Shenzhen Gold Medal Conti Wine Co., Ltd.

Introduction to the corporate culture of Shenzhen Gold Medal Conti Wine Co., Ltd.

As the earliest and most professional wine marketing company in China, Gold Medal Conti Wine Co., Ltd. has been focusing on the marketing operations of wine brands since its establishment in 1998, and is committed to becoming a leading brand in the Chinese wine market. Gold Medal Conti Wine Company takes "innovation" and "win first" as its core competitiveness. Over the years, the unremitting exploration of "innovation" and the consistent insistence on the "win first" culture have made Gold Medal Conti highly respected in the wine industry and become a model in the wine industry and even the alcohol industry. Innovation · Brand

Gold Medal Conti Wine Company attaches great importance to the unique spiritual enjoyment that wine brings to different consumers, and uses this as the cornerstone to carry out brand innovation. "Gold Medal Kandy" provides exclusive services to leading businessmen and politicians, conveying to everyone the status represented by the gold medal, the power represented by the gold medal, and the supreme realm represented by the gold medal in the inspiring words. The "Wineyard 0.39" brand is the first brand in China to determine the top standard of limited-production wine. It perfectly matches the exquisite life and noble quality respected by elites. As the leading wedding wine brand in China, the "Love You Ten Thousand Years" brand dedicates deep love and affection to the person you love most through a glass of wine. The "Shacheng" brand provides consumers with truly pure and high-quality wine, allowing consumers to experience the exquisiteness of the wine of origin.

Innovation·Channel Chapter

"Gold Medal Conti", "Wine The channel innovation of Zhuang 0.39" series of wines is reflected in its flat sales channels and the selection of specialty store operators. Gold Medal Conti Wine Company relies on branches and offices distributed across the country to expand sales channels and establish specialty stores. This kind of Flat sales channels help reduce operating costs, greatly improve operational efficiency, and enable specialty stores to obtain maximum value. All specialty store operators selected by the branch are powerful people with strong local backgrounds and rich resources. These powerful people have ensured that the products of Gold Medal Conti Wine Company have successfully entered the sights of business and political leaders at all levels and firmly occupied the minds of leaders.

The channel innovation of the "Love You Ten Thousand Years" series of wines is not only. It is reflected in the convenient purchase, thoughtful and considerate service, and more importantly, the innovation of its brand communication channels. The "Love You Ten Thousand Years" series of wines have extremely wide sales terminal channels in shopping malls, supermarkets, tobacco and wine wholesale stores, and online stores. Her beautiful figure can be found in community convenience stores. Due to the special nature of wedding wine, consumers can negotiate after-sales matters with dealers. This initiative avoids extravagance and waste, and is deeply loved by consumers. "The wine series integrates multiple social resources on brand communication channels. No matter in the sacred moment of marriage registration, in the wedding photography studio where beautiful memories are frozen, or in the wedding banquet hotel where happiness is shared and blessings are shared... there is always "Love you for ten thousand years" With your company, you can convey your deep love to your favorite people. Gold Medal Conti Wine Company deeply understands that having brand innovation ability and channel innovation ability are the main tools for enterprises to achieve their goals and the driving force for enterprises to create value. The continuous power relies on the company's long-term persistence of the "win-win" culture, mainly:

The company and consumers win-win

Bright sunshine, gravel soil, The fragrance wafting from the Sanggan River contributes to the noble quality of Gold Medal Kandy Wine Company's wine. Holding a glass of Gold Medal Kandy Wine Company's wine, you can see its crystal clear color; smell its fragrance, which is tantalizing; and taste its taste, which has a long aftertaste. Let your soul be immersed in the mellow and fullness of wine that embraces the world, and feel the richness in every detail: the voice of the "Gold Medal Conti" leader-level successful people - strength creates success; the lifestyle of the "Wineyard 0.39" elite - exquisite life , Noble quality; "Love you for ten thousand years" - give it to the person you love most. With a glass of wine, the joyful emotions can be vented and the spirit can be lifted.

Enterprises and employees win.

“The sky is high enough for birds to fly, and the sea is wide enough for fish to jump.” Gold Medal Conti Wine Company provides each employee with great room for promotion and development, and is willing to share the company’s growth with every company member without hesitation. Really let employees do it - the stage is as big as the heart!

The collision of sea water and rocks stirs up waves, and the collision of brains stirs up sparks of wisdom.

Gold Medal Conti Wine Company encourages the sharing of knowledge and experience, transfers knowledge and experience and feeds it back, strengthens the flow of knowledge and experience within the organization, and allows company employees to share the wisdom of corporate growth.

Enterprises and partners win the most

Gold Medal Conti Wine Company uses its high-level marketing and operation capabilities to compete in the highly competitive wine market through brand innovation and channel innovation. blue ocean. Not only does it win the rich wealth in the blue ocean with its partners, but it also shares its advanced marketing concepts, scientific management methods, and brand operation capabilities with its partners without reservation...Gold Medal Conti Wine Company sincerely invites partners from all over the world. *** Together we set sail and play a song of nature between heaven and earth - *** win future wealth!