What are the world-class hotel chain groups?

The International Holiday Inn Group has a history of 50 years and operates more than 2,300 hotels in more than 60 countries and regions around the world. It is currently one of the largest hotel chains in the world. Since 1984, the International Holiday Inn Group has operated and managed 30 hotels in more than a dozen cities in China, with world-class services and a stable source of international customers. Holiday Inn Zhuhai is the 30th chain hotel opened by the International Holiday Inn Group in China. Holiday Inn has always been ahead of the curve with innovative planning and services, striving to meet the needs of mid-market customers. With the purpose of high service, high quality and high value. Holiday Inn Conference Room Network Service is a global program of Holiday Inn Hotel. It has now officially provided services to customers in Asia and the Pacific. The network provides 24-hour conference room rental special plans. International Holiday Hotel Network? HOLIDEX2000 is the world's most advanced large-scale private telephone reservation system. It can directly contact more than 2,000 international hotels around the world with its huge consultation network. The International Holiday Inn "Quality Club" was grandly launched in the Asia-Pacific region in 1994. The club currently has 400,000 members and 11 airlines as partners. Mr. Yang Weijing, Vice President of International Holiday Inn Group China, believes that Zhuhai’s beautiful environment and unique geographical location are the confidence guarantee for Holiday Inn to enter Zhuhai. The return of Macau will also provide more opportunities for Holiday Inn Zhuhai. The founder of Holiday Inn felt that none of the hotels in his hometown met his standards, so he opened the Holiday Inn on August 1, 1952, on the side of the highway in Memphis, Tennessee, USA. The first Holiday Inn. When Kemmons Wilson's family went on vacation, they encountered hotels with uncomfortable accommodation, unstable service standards and overpriced hotels, so he opened the first Holiday Inn on the outskirts of his hometown. The hotel has *** One hundred and twenty guest rooms, each with bathroom, air conditioning and telephone equipment. Other facilities include a swimming pool, free ice and free parking. Children under twelve years old stay free in their parents' room. Although by today's standards, these can only be regarded as the most ordinary facilities, at the time, they had already set off a revolution in the hotel industry. For more than 40 years, Holiday Inn has been leading the way with innovative programming and services that cater to the needs of mid-market travelers. After self-funding the construction of several Holiday Inn hotels, Wilson quickly realized that in order to meet the increasing needs of customers, he had to develop vigorously, but this was beyond his ability. As a result, he became a pioneer in the chain operation method, giving investors the opportunity to purchase the right to use the Holiday Inn trademark and build and operate the hotel themselves. His timing is very good. While holiday stores were being built, America's interstate highway system was being stretched across the country. It didn't take long for the familiar green mark of Holiday Inn to become a symbol of quality, comfort, stability and value for money in the minds of thousands of travelers. The market demand for mid-price hotels is very strong. In the late 1950s, there were already 100 Holiday Inn hotels in the United States. By 1964, the number had reached 500, and in 1968 it increased to 100. There are as many as a thousand families. When the U.S. interstate highway system was nearing completion, Holiday Inn hotels also developed in airport areas, downtown areas, and suburban office areas. Later, it developed internationally, opening the first European Holiday Inn in Leiden, the Netherlands, in 1968, and the first Asian Holiday Inn in Kyoto, Japan, in 1973. In the late 1960s and early 1970s, a Holiday Inn hotel opened in one corner of the world every two and a half days, and the Holiday Inn Hotel Group became the first hotel group in history to have a face value of one billion US dollars. However, by the mid-to-late 1970s, there was fierce competition for both business and tourist business. Other major hotel groups, even those outside the mid-price segment, have begun slashing prices and adding amenities to attract customers. At that time, the Holiday Inn Hotel was dilapidated, its market was divided up, and its business goals were out of date, so the Holiday Inn Hotel began to decline. Acquired by Bass. London-based Bass PLC is a British company engaged in brewing, soft drinks, bars, restaurants and entertainment industries. Since the early 1970s, it has been seeking to develop businesses other than the brewing industry. opportunity. The company has established a solid foundation through its global hotel business through Crest Hotels.

However, to truly develop globally, it must expand beyond its home territory. Prior to choosing Holiday Inn, Pasteur had considered several hotel groups including Ramada, Radisson and Dunfey Omni, but Holiday Inn presented Pasteur with many advantages, including, of course, Holiday Inn's excellent reputation. . In 1988, Pasteur purchased the International Holiday Inn Group and obtained the franchise rights of Holiday Inn hotels outside the United States, Canada and Mexico and the right to issue chain store operating licenses. After completing the acquisition of Holiday Inn Hotels in North America in February 1990, Pasteur became the world's largest hotel owner. Pasteur formulated a new policy for Holiday Inn Group focusing on global development. Since then, Holiday Inn has strengthened and adjusted its market promotion while expanding its hotel and service categories. In the summer of 1991, the Basel Group moved the Holiday Inn headquarters from Memphis to Atlanta. Although Memphis has been the headquarters of Holiday Inn for about forty years, Atlanta has good infrastructure and connections to the world. Transportation network, meanwhile, believes Atlanta's international status will help Holiday Inn become an international group.