The 86th China Food and Drinks Fair

From March 23 to 26, 2012, the 86th National Sugar and Wine Fair was held at Chengdu Century City International Convention and Exhibition Center. This trade fair was a complete success with the care and support of leaders at all levels and the joint efforts of relevant departments and all staff. This trade fair adheres to the basic principles of "inheritance, development and innovation" and focuses on the theme of "display, exchange, cooperation and development", focusing on the display environment, trading order, on-site services and publicity and promotion. " The degree of standardization, specialization and internationalization has been significantly improved. The main organizers worked together to formulate a series of innovative measures and management methods, paid close attention to implementation, divided responsibilities, made active and effective explorations in many aspects, and accumulated valuable experience for the further development of the China Food and Drinks Fair.

Part 1

The main features of this China Food and Drinks Fair

1. Leaders attach great importance to it

This fair has received a lot of attention from various parties. leaders and relevant departments attach great importance to it. Chen Bangzhu, member of the Standing Committee of the 10th National Committee of the Chinese People's Political Consultative Conference, President of the China Quality Association, former Minister of Domestic Trade, Deputy Director of the Economic Committee of the National Committee of the Chinese People's Political Consultative Conference, President of the China Federation of Commerce, former Vice Minister of Commerce Zhang Zhigang, Honorary President of the China Federation of Commerce, China He Jihai, President of the Commercial Enterprise Management Association and former Vice Minister of the Ministry of Domestic Trade, Huang Xinchu, member of the Standing Committee of the Sichuan Provincial Party Committee and Secretary of the Chengdu Municipal Party Committee, Gan Lin, Vice Governor of Sichuan Province, Ge Honglin, Deputy Secretary of the Chengdu Municipal Party Committee and Mayor, and Gu, General Manager of China Huafu Trade Development Group Shenzhen, Wang Xinguo, general manager of China Sugar and Liquor Group Corporation, and others attended the opening ceremony. Lu Jijian, deputy director of the Department of Trade in Services of the Ministry of Commerce, also attended the meeting on the 24th to provide guidance.

During the preparation stage of the exhibition, Mayor Ge Honglin, Standing Committee Member Huang Jianfa, Deputy Mayor Wang Zhonglin, General Manager Wang Xinguo, etc. convened relevant departments and institutions many times to study the situation, analyze problems, and prepare for the current Food and Wine Fair. A good foundation has been laid for a successful event.

Chengdu has established a work coordination group led by Mayor Ge Honglin and composed of 51 relevant departments and units, which provides a strong organizational guarantee for the smooth holding of this trade fair.

All employees of China Sugar New Century International Exhibition (Beijing) Co., Ltd. worked together and worked hard to successfully complete the hosting of this China Food and Wine Fair

Chengdu The Municipal Expo Bureau mobilized the whole situation and set up eight working groups, which were divided into separate teams to carry out various tasks according to plans and goals in an orderly manner.

2. A new level of standardized management

At this China Food and Drinks Fair, the Chengdu Municipal Government attaches great importance to the issue of standardizing trading order. Standing Committee Member Huang Jianfa and Vice Mayor Wang Zhonglin held multiple special meetings. Research and deployment; several secretaries-general of the Municipal Party Committee and Municipal Government and relevant leaders of the Expo Bureau personally implemented the implementation and went to the site many times to deal with relevant issues, which laid a good foundation for the standardized management of this China Food and Drinks Fair.

This China Food and Drinks Fair will continue to strictly implement the exhibitor qualification review system with the real-name management of exhibitors as the core, and strictly guard against strict compliance in various aspects such as exhibition registration, booth card issuance, entry into the exhibition, and exhibit replenishment. We will resolutely refuse companies and products that do not meet the qualification review standards to enter the exhibition, and strive to create a safe and secure trading platform. Moreover, safety responsibilities are implemented at all levels, not only setting relevant requirements for exhibitors, but also clarifying responsibilities for exhibitors and exhibition service units. Whichever link the problem occurs will bear its responsibility. At the same time, we insist on requiring exhibitors to make commitments to the organizing agency on food safety, intellectual property protection, and compliance with relevant management regulations of the China Food and Drinks Fair.

In the management of the exhibition area, the industrial and commercial administration authorities take the lead, and the Food and Drinks Fair organizations cooperate, adopting the approach of one branch being responsible for one pavilion, clarifying responsibilities, and increasing the number of tourists, exhibitors and illegal The vendors' cleaning efforts have purified the exhibition environment of the China Food and Drinks Fair and maintained the good trading order of the China Food and Wine Fair, which is highly recognized by exhibitors.

This China Food and Drinks Fair attaches great importance to the protection of intellectual property rights. It not only requires all exhibitors to provide legal qualification certificates, but also strictly reviews relevant trademark documents together with the industrial and commercial administration departments, especially for those with high influence and controversy. The materials are even more careful.

Whether it is a booth design and production plan or an advertising release plan, the organizing agency will strictly review it. Specialized personnel are also arranged to inspect the exhibits before and after they are put on the shelves, and if any problems are found, they can be rectified in a timely manner. The organizing agency has also set up a government service center at the exhibition site, and each venue has assigned law enforcement personnel from industrial and commercial administration agencies to accept complaints about various intellectual property disputes in a management form that assigns responsibility to individual areas.

On the other hand, in view of the actual situation such as the large number of participating companies and the difficulty of urban management, under the unified leadership of the Chengdu Municipal People's Government, the Chengdu Municipal Development and Reform Commission, Intellectual Property Office, Public Security Bureau, and Urban Management Bureau Eleven departments including the Commerce Bureau, the Industry and Commerce Bureau, the Quality Supervision Bureau, the Food and Drug Administration, the Work Safety Bureau, the Tourism Bureau and the Expo Bureau jointly issued the "Notice on Further Standardizing the Trading Order of the 86th National Sugar and Liquor Fair" 》. In accordance with the principle of "treating hidden dangers, ensuring safety, and promoting standards", relevant units have formulated various security plans and emergency plans for transaction safety, fire safety, public security, traffic safety, exhibition safety, advertising safety, health and epidemic prevention safety, etc. Ensure that the China Food and Wine Fair is “safe, orderly, standardized and successful”.

At the specific operational level, establish a work inspection system, regular work meeting system, and information reporting system; relevant departments shall perform their respective responsibilities, allocate sufficient manpower, establish joint law enforcement teams, and set up joint law enforcement teams in key hotels The working group implements key supervision on key areas, key streets and key hotels, adopts a combination of 24-hour inspections and key monitoring, and temporarily changes the business scope of possible counterfeiting, infringement and illegal activities, and sub-leases shops along the street. Illegal acts of displaying and trading goods outside the scope of business, various safety hazards, stalls occupying the road and illegal outdoor advertising, various types of illegal passenger and cargo transportation, tourist exhibitors and other illegal activities that affect the appearance of the city. Comprehensive control of behaviors and strict rectification; adopting the method of signing target task responsibility letters with relevant district governments, and signing standardized operation responsibility letters with relevant key hotels and key advertising companies, to implement responsibilities at all levels; setting up complaint centers and on-site complaint points in key hotels, Accept on-site and telephone complaints in the areas of intellectual property protection and coordination, quality technology and supervision, copyright protection, and crackdown on counterfeit and shoddy goods, and carry out investigation and handling in accordance with the law.

During the entire session, the Chengdu Municipal Public Security Bureau deployed 7,120 police personnel, including 4,640 public security personnel, 2,000 security personnel, and 480 comprehensive law enforcement personnel.

Judging from the execution results, the trading order of this China Food and Drinks Fair has been significantly improved compared to previous editions. Not only are it difficult to find roving merchants and illegal boxed lunches in the exhibition hall, but the hygienic condition has reached the first level in domestic exhibitions. level, on-site order was maintained in good condition, and the crime rate dropped significantly compared with previous years. Moreover, at the city management level, behaviors such as setting up stalls along the streets, short-term illegal subletting, and illegal advertising have also been significantly curbed, reflecting that the standardization work of the China Food and Drinks Fair has reached a new level.

3. Improvement of exhibition display

This China Food and Drinks Fair will continue to implement the management principle of “unified exhibition layout and centralized trading” and set up the only exhibition area at the Chengdu Century City New International Convention and Exhibition Center. More reasonable, more professional, more convenient and more centralized planning principles, with professional exhibition halls for wine and international spirits, alcohol, food, beverages, condiments, food machinery, food packaging, etc., to meet the needs of different product categories and enterprises of different sizes of various needs. On the whole, the layout of the booths is more scientific, the zoning of exhibits is more standardized, and the ratio of large and small booths is more in line with the development situation of the sugar, wine and food industry.

The exhibition area of ??this China Food and Drinks Fair is 130,000 square meters, equivalent to 6,562 standard booths. There are nearly 3,000 exhibiting companies, and the cumulative number of visitors has reached 311,749, including more than 150,000 professionals. For exhibitors, it is a fast Building your own marketing system provides good opportunities.

Judging from the situation of exhibition organization and recruitment, domestic and foreign exhibitors are enthusiastic about participating in the exhibition, and the supply of booths exceeds the demand. In particular, booths in wine and international liquor stores, food machinery halls and packaging areas are in extremely short supply. Judging from the layout and display of the exhibition, the vast majority of exhibitors attach great importance to the design and production of their own booths, and the level of exhibition display has been significantly improved compared with previous years. Many booths are novel in design and well-made, either majestic or meticulously crafted.

The booths of Fenjiu, Jiugui Liquor, Sichuan Six Golden Flowers, St. Pierre Fine Wines, Delong Baozhen International Wines, the French National Pavilion, Chongqing Youyou, and Zilin Vinegar Industry all left a deep impression on people, greatly Attracts the audience's attention.

4. A new stage in the international process

Since the opening of wine and international spirits taverns at the 2009 Spring Food and Wine Fair, as the consumption of domestic imported wines has heated up, the number of wine and international spirits taverns has increased. The demand for booths is also increasing. This China Food and Drinks Fair has planned two wine and international spirits bars, covering an area of ??nearly 22,000 square meters, equivalent to 1,237 international standard booths.

The foreign exhibits participating in this China Food and Wine Fair involve nearly 200 companies from 19 countries including France, Germany, Canada, Italy, the United States, and Spain. There are also 22 companies exhibiting exhibits involving Hong Kong, Macao and Taiwan.

In the wine and international spirits business activity area, the organization carefully arranged and organized 10 activities. Government agencies, industry organizations or related enterprises from the United States, France, Australia, Spain, South Africa and other countries held business meetings. Event; the 6th Summit International Wine Challenge*** held at the same time received 224 entries, an increase of 133 from the historical high.

The American delegation led by Max Kuhn, Deputy Secretary of the United States Department of Agriculture, attended the opening ceremony of the Food and Wine Fair, participated in related business activities held in the wine and international spirits business area, and visited visited the China Food and Drinks Fair exhibition venue; the commercial counselors of the embassies of France and Spain also attended the opening ceremony and visited the exhibition venue.

A large number of internationally renowned companies and their products participated in the China Food and Drinks Fair. For example, Italy's most famous wines, Calimos dry white and San Mario dry red.

5. Advertising is safe and beautiful

The advertising release work of this China Food and Drinks Fair reflects the further improvement of professionalism. The organization follows the principles of "unified management, unified planning, unified charging, and unified release" of the outdoor advertising of the China Food and Drinks Fair, and takes "more standardized, safer and more beautiful" as the requirements. Century City International Convention and Exhibition Center, Tianfu Avenue, Century City Road and Airport Expressway have made a plan for centralized advertising release in the release area. It is planned to set up 20 corporate advertising gatehouses, 48 ??sets of street sign advertising, 24 spray-painted truss advertising and other advertising forms. In order to ensure the standardization of outdoor advertising production standards and the safety of construction and construction, the organization held several special meetings and hired a professionally qualified safety technical service agency for the first time to provide technical guidance and eliminate the safety hazards of outdoor advertising from the source; in urban construction, With the full cooperation of the urban management, public security, gardening and other departments, temporary traffic control, relevant warning signs and other measures were adopted during the construction of the advertising gate tower to avoid various accidents and do their best to ensure safety. Judging from the effect of outdoor advertising, the safety has been greatly enhanced, the aesthetics has been greatly improved, and the impact on the urban environment has been reduced to the smallest possible level. It has effectively enhanced the trading atmosphere of the China Food and Drinks Fair and well The purpose of the exhibitors' publicity and promotion of their own brands was achieved.

On the basis of continuing to do a good job in the traditional outdoor advertising and print advertising (exhibition magazine) of the China Food and Drinks Fair, this China Food and Drinks Fair also opened up many new media forms, such as on-site LED large-screen advertisements, A variety of new advertising forms such as in-venue swipe ads and mobile platforms for food and wine fairs can meet the different needs of exhibitors.

The China Food and Drinks Fair is not only a platform for docking production and sales, but also a highland for information dissemination and diffusion. This China Food and Drinks Fair has further improved the login system for exhibitors and professional visitors. All booths have implemented a 100% real-name system, which has made great progress in the collection and collection of exhibitor information. Every item in the list of exhibitors and participating companies published in the Conference Journal has been checked, which greatly improves the accuracy of information dissemination. At the same time, the first launch of the China Food and Drinks Fair-Zhangzhongbao mobile information platform marks a new combination of China Food and Drinks Fair and the mobile Internet, providing conditions for making full use of mobile phones to achieve faster and more convenient dissemination of China Food and Drinks Fair information.

6. The forum activities were exciting

During this China Food and Drinks Fair, the organization faithfully fulfilled its purpose of serving the development of the industry and carefully organized a series of activities.

With the annual summit of China's sugar, wine and food industry as the basic background, the "China's Sugar, Wine and Food Industry Market Situation Report", "2012 China Wine Industry Channel Champion Annual General Selection Award Ceremony", "China Wine Market White Paper Annual Press Conference and Wine Pioneer Figures Announce Awards Ceremony" and other activities. Li Xuesong, deputy director of the Institute of Quantitative and Technical Economics of the Chinese Academy of Social Sciences, Chen Liping, a famous store marketing management expert and professor at Capital University of Economics and Business, and Li Hua, a famous international grape and enology expert, gave us a profound interpretation of the current macro and micro economic situation. , analyzed the direction of industrial development, exchanged industry information, and provided expert opinions that can be used for reference in the production, circulation, consumption, and investment of sugar, wine, and food.

On the eve of the China Food and Drinks Fair, relevant media and institutions used the China Food and Wine Fair platform to organize a large number of forum activities, including the China Maotai-flavor Liquor Development Summit Forum, the China Liquor Capital Operation Strategy Forum, and the Imported Liquor Fair. Winning China High-end Forum, etc. The holding of these forum activities has further strengthened the comprehensive platform effect of the China Food and Drinks Fair.

7. Breakthroughs in news and publicity

The news and publicity work of this China Food and Drinks Fair has also made new breakthroughs in professionalism. During the preparation and holding period of the exhibition, video advertisements were placed on CCTV and in the waiting rooms of railway stations in major cities across the country; Xinhua News Agency, Economic Daily, People's Daily, and People's Daily Online also published long reports before and during the exhibition; in the early stage of the exhibition In terms of publicity and promotion, comprehensively utilize the advantages of various media, focus on actual results, and focus on targeted publicity of work priorities at different stages; People's Daily Online, Xinhuanet, China Economic Net, China Online TV, China News Network, Global Network, Phoenix Network, etc. Online media all set up live broadcast rooms on site, and completed 190 exclusive interviews and reports during the conference; more than 100 media gathered at the Food and Drinks Fair to publicize and report on the Food and Drinks Fair, and interviewed exhibitors; industry media Sugar, Tobacco and Wine Weekly, and New Food Magazine , Jiuhai Navigation, China Wine News, etc. also set up booths on site to interact with exhibitors and audiences; as a major initiative in the history of the China Food and Drinks Fair, this China Food and Drinks Fair launched a daily news release during the exhibition. The latest exhibition news was released in a timely manner, and relevant leaders from the Sichuan Provincial Economic and Information Technology Commission, the Guizhou Provincial Economic and Information Technology Commission and the Fuzhou Municipal Commerce and Trade Service Bureau were invited to the scene to introduce Sichuan Province's promotion of the construction of China's Liquor Golden Triangle, the 12th Five-Year Plan for the development of Guizhou's liquor industry and The development status of Fuzhou's convention and exhibition industry has received great attention from the media. The local media in Chengdu are also very proactive, launching all-round reports and publicity around all aspects of the China Food and Drinks Fair. As of 9 pm on the 25th, local media have published more than 910 news items about this year's China Food and Drinks Fair. This China Food and Drinks Fair has also set up overseas promotion partners for the first time. At 10 a.m. on the 25th, U.S. time, the opening ceremony of the China Food and Drinks Fair has been broadcast on the big screen in Times Square, and more than 20 mainstream online media in the United States have supported it. Reprinting further strengthened the overseas influence of China Food and Drinks Fair.

8. Exhibition level

In terms of exhibition services, this China Food and Drinks Fair has carried out corresponding work around expanding service areas and improving service levels, paying more attention to details and implementing a number of innovations. Sexual initiatives.

For example, in order to adapt to the increasing internationalization of the China Food and Wine Fair, we have specially formulated and implemented a number of service measures for wine and international liquor stores, and planned an 18-square-meter "bring your bag to the exhibition" The booth provides special configurations such as glass high cabinets, storage rooms, bar chairs, etc.; for all wine and international spirits exhibitors, free wine glasses, decanters, ice buckets, ice cubes, wine spit buckets, and free regular cleaning of wine glasses services, further integrating service standards with world-class exhibitions. Moreover, for the first time, an overseas logistics service provider was designated for the China Food and Drinks Fair to facilitate international exhibitors’ exhibits to go through customs procedures quickly and easily.

At the same time, the organizing agency of this China Food and Drinks Fair also purchased social public liability insurance for the organizers and exhibitors of the exhibition for the first time, and tried its best to consider the exhibitors and the safety of professional visitors. ; Using the upgraded version of the electronic navigation system for the first time, relevant information about exhibitors can be easily retrieved at the on-site service desk of the exhibition.

For this China Food and Drinks Fair, Chengdu Public Transport Group *** arranged a total of 2,350 regular bus trips, 362 dedicated bus trips, and 5,200 taxi trips; Chengdu Rail Company’s maximum capacity on the 23rd Next, the number of passenger trains on the line increased to 15, and the departure interval was reduced to 4 minutes and 50 seconds, setting a record since the Chengdu Metro was put into operation.

Starting from small things, bit by bit, we believe that only by constantly improving our work and constantly improving our own professional service level according to the requirements of the exhibition can we be able to The platform of China Food and Drinks Fair has been built to better meet the needs of industry development.

Second Sugar and Wine Fair

According to incomplete statistics, the total turnover of goods at this fair was 21.063 billion yuan, of which the total turnover of sugar and sugar products was 6.04 billion yuan. The total turnover of alcoholic beverages was 12.96 billion yuan, the total turnover of canned goods was 1.711 billion yuan, and the total turnover of food machinery was 352 million yuan.

The transaction status of the China Food and Drinks Fair reflects the market trend of the development of the domestic sugar, wine and food industry to a certain extent and is for reference only by professionals.

The 86th National Food and Wine Fair has come to an end. In the face of the brilliant achievements achieved, while being proud and proud, we must also be clearly aware of the responsibilities shouldered by the China Food and Wine Club and the industry and social hopes that the China Food and Wine Club carries. As the most valuable production and sales docking platform, marketing system construction platform, brand publicity and promotion platform, information release and dissemination platform, investment trade and cooperation platform in my country's alcohol and food industry, the China Food and Drinks Fair will surely further play a role in the development and service of the service industry. The powerful function of local economic and social development has further played a huge role as a weather vane and barometer for my country's alcohol and food industry.