Why do hotels need to actively expand exhibition business?

Exhibitions include: conferences, exhibitions, incentive tours and festivals. Among them, meetings (mainly business meetings and forums). First of all, the hotel has the advantages of accommodation and catering, and a large number of meetings will be held in the hotel. Except for large-scale meetings, most meetings with less than 500 people will be held in hotels. Nowadays, hotels all rely on the form of conferences to develop conference hotels. In addition, the exhibition has a strong pulling effect on the economy, and it is also the flow and concentration of people, money and things. Holding large-scale exhibitions in the region will attract a large number of exhibitors or visitors from other places or even foreign countries, thus promoting the development of the local hotel industry. Therefore, hotels need to actively expand exhibition business, so as to better explore diversified operations and promote hotel profit growth.