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American Idol is still a hard work to catch up with.

Obama insists on "lies" and does not respect "idols"!

That should be yesterday's headline. Unfortunately, this is not the case. Here's the thing:

As early as the beginning of 1 month, Fox noticed the ratings success of CBS's "The Mentalist", which tells the story of a guy who uses keen observation to solve crimes, and announced that he would launch his TV series "Lie to Me" at 9: 00 pm on Wednesday on "American Idol", telling the story.

This year, Fox decided again that once the audience began to vote, Wednesday's "Idol" results show will be moved to 9 pm, so "Lies" will be moved to 8 pm. In late January, Fox issued a memorandum to this effect, and this change will begin this week.

When Fox found out in early February that the White House had scheduled President Obama's first speech to both houses of Congress for Tuesday, which meant that the two-hour performance of "Idol" next week would be postponed from Tuesday to Wednesday, leading to the preemption of "Lies"-the second preemption of "Lies" in three weeks-Fox issued a memorandum to keep Wednesday's "Idol" in the berth at 8 pm until March/kloc-0.

Sadly, all these news were not discovered by an industry reporter. On Monday, he found that "lies" and "idols" were swapped, which meant that the traditional Wednesday "Idol" results show would be broadcast at the traditional 9: 00 pm-which is also the time when ABC broadcast its struggling "Lost".

"Fox fought Lost with Idol," the reporter wrote on his blog late Monday.

This, in turn, led the libel website to write yesterday morning that "Lost faces a new villain: a permanently revised version of American Idol", with a link to a trade journalist's blog.

The story spread like a rash in the "real world" house.

From the TV broadcast point of view, Sunday's Oscar ceremony-that is, the super bowl for chicks-will be the bleakest one.

Last year's Academy Awards audience reached a record low: 32 million, down from nearly 40 million in 2007.

Nevertheless, this number will be killed by any other TV program this season, except for the real Super Bowl, including this year's Oscar Awards. It is expected that the number of Sundays will be less, because the ratings have dropped this year, except for the Super Bowl. Let's face it, these Nielsen data are somewhat suspicious, because the final statistics of Nielsen differ from the preliminary data by 3.3 million viewers, which is unheard of, and even Nielsen people are confused.

This year's Academy Awards may attract fewer viewers, because the nominees for the best picture are not box office champions: they are The Curious Case of Benjamin Button, and yes, Brad Pitt plays the leading role, but he is at least part of the film, plus Frost/Nixon, Milk, Readers and Slumdog Millionaire, who is the most likely to win.

Then there is this year's host: Hugh Jackman, although he is brilliant, he is not a household name, and he is not the kind of journalist who will inspire TV reporters to say, "Oh, my God, how did they persuade jon stewart to host the Oscar?" Who provided millions of dollars worth of free publicity for the play in the form of. ! "Some articles and columns.

According to media buyer TNS Media Intelligence, from the perspective of ABC, the prospect of Oscar is "not optimistic at all". Due to our severe economic situation, ABC has reduced the asking price of 30-second advertisements by 18%, although this is still equivalent to $65,438+400,000 per 30-second advertisement.

Although we already know that GM has withdrawn and Hyundai and Audi have become car sponsors this year, GM has been on the Oscar broadcast since at least 1992. According to Media Weekly, L 'Oré al also withdrew from the Oscar beauty brand one week before the broadcast.

This year, the Film Academy finally agreed to let TV networks sell advertising time to film companies for the first time. In the past, the college refused, so as not to give people a sense of gain and loss, or the studio knew the result of the vote in advance. In other words, the American Film Academy only allows advertisements for films released on or after the last weekend of April.