There is an urgent need for a composition about Ningbo.

Open Ctrip. com。 If you want to book a hotel in Ningbo, whether it is a five-star luxury hotel or a general hotel, you will invariably explain how many kilometers the hotel is from Tianyi Square. If you come to Tianyi Square in person, you will often hear local people with Ningbo accent introduce to relatives, friends or business partners in Ningbo-"This is Tianyi Square"! It can be said that in the whole country, no business has really integrated into the life of ordinary people in the city like Tianyi Square! No enterprise can let an ordinary citizen proudly introduce people from all corners of the country like Tianyi Square! In fact, this is the commercial effect we are pursuing: business-a city's business card! This business card has not only external beauty, but also internal beauty!

Harmonious Beauty of Architecture and Landscape

Ningbo Tianyi Square covers a total area of 200,000 square meters, with a building area of 220,000 square meters. Its main body consists of 22 low-rise buildings, including 10 large business district and a central square. All 22 buildings are arranged in a circle along the central square of 35,000 square meters. These 22 buildings have different styles, and their heights are scattered from the second floor of the inner ring to the fourth floor of the outer ring, which makes the central square of 35,000 square meters wider and more magnificent, and also highlights the high-rise buildings around the square. The whole square is symmetrically distributed north and south with Zhongshan Road as the axis. The southwest oblique axis runs directly from the intersection of Ming Kai Street to Sanjiangkou, forming a strong modern atmosphere. At the main entrance of Zhongshan Road Commercial Plaza, there are six "Canary Dates" from Australia, which are about 100 years old and have graceful branches and vivid images. They are welcome trees in the Plaza. The whole main entrance is trumpet-shaped, and the floor is paved with primary color boards.

It's hard to imagine that there is a spiral staircase on the left side of the golden business district as the main entrance. All vehicles entering from here can drive to the parking space on the roof of the largest commercial building (supermarket function) in the whole square, while the bicycle parking lot is underground. The designer's very humanized design has brought the word "willing" to the extreme, giving up some commercial area and getting the convenience of consumers. On the right side of the main entrance is a two-story all-glass curtain cone building rented by Starbucks. After entering from the main entrance, there is a 35,000-square-meter leisure performance square, which is spacious and magnificent, and the towering roof of the Goethe-style church can be seen in the south. This church was built by French missionary Guo Zhongchuan at Lingqiao Gate in 1702. 1997 expansion, completed in 2000. The temple ridge is 3 1 m high and the bell tower is 66 meters high. This is a typical Gothic building.

After entering the square, cross two parallel bridges, which is the largest musical fountain and super-large water curtain movie in Asia. According to reports, the entire waterscape system is distributed in an "L" shape, with a total length of 200 meters and a main fountain of 95 meters, which echoes the square Center Stage; The whole music fountain has 2000 nozzles and more than 400 pumps. With the cooperation of laser and music, the fountain can spray crystal clear water column at high speed, which can combine hundreds of dazzling fountain styles such as "Gaogang Fancy", "Waltz Fancy" and "Butterfly Fancy". On both sides of the square, the sprayed water wall forms a fan-shaped water curtain with a height of 20 meters and a width of 60 meters. A beam of light and laser from the opposite building are projected on the crystal clear water curtain, and the colorful light and water curtain complement each other to form a group of vivid pictures-this is the big screen water curtain movie in Tianyi Square. In the giant water curtain movie, the landscape portrait is clear and sensible, just like a dream.

The central square can accommodate tens of thousands of people, and it is a place for citizens and tourists to watch the performing arts and relax. The former Center Stage is divided into three platforms,1500m2, with fan-shaped steps on both sides, T-shaped with Center Stage, and surrounded by steps. This stage is the largest and best outdoor performance stage in Ningbo, and it is a happy place for citizens. At night, there are hundreds of ground lamps in the square. It is not too much to compare the square to the night sky and the small floor lamp to the stars. People are like walking in the Milky Way. The night is colorful and dreamy.

The Beauty of Combination of Format and Industry

Any large-scale commercial project, whether it is a shopping center or a commercial street, is inseparable from shopping, leisure, catering, entertainment and so on. , integrating business, office, hotel, tourism and other functions. Tianyi Square is the same, but the function is so harmonious and perfect. It is not only like a standard business textbook, but also like a perfect combination of various formats and industries, just like the "harmony with life" mentioned by the five elements.

Tianyi Square has 10 commercial functional areas, such as supermarket area, department store area, boutique area, clothing area, children's area, digital area, hotel area, entertainment area and comprehensive area, and has gathered more than 300 shops, large and small, with a total construction area of 220,000 square meters, of which the area of shops is 6,543,800+0,670 square meters. On both sides of the main entrance of the northeast corner of Zhongshan Road in the square, there are two core main stores, Yintai Department Store and Tesco Supermarket, with a total of four floors, and Tesco Supermarket has the function of parking building on floors 3-4; The southwest oblique axis runs from Ming Kai Street to Sanjiangkou, and the outermost commercial function of the west side is the commercial convection between the men's and women's clothing area and the northeast axis. The commercial functions around the whole square include department store area, supermarket area, men's wear area, women's wear area, children's area and digital area, just like a huge magnetic field, attracting outsiders into Tianyi Square. The central square is like an internal magnetic field, gathering people, and the vacuum area in the middle is the food area, hotel area, entertainment area and boutique area.

In the overall architectural design, designers are "wasteful". The total project area is 200,000 square meters, while the construction area is only 220,000 square meters. However, developers and designers are so stingy where they shouldn't be wasted. The largest commercial building in the whole square is the supermarket area, but as we all know, the supermarket is the format with the worst rental capacity and the most popular format. Therefore, all the shops along the street on the west side of the 1-2 floor occupied by Tesco Supermarket were dug up and turned into small shops along the street, one of which was relatively high, and some shops were changed into duplex shops. Generally, the value of small shops on the second floor is very weak, but the value is also released by designers through architectural techniques such as connecting stairs and connecting with the street corridor on the second floor of the opposite food area. Especially when night falls, it is the most famous landscape "Crystal Street" in Tianyi Square. The supermarket area and food area are more than 30 meters wide and 180 meters long. Its unique architecture and crystal promenade are unique in China. Sparkling waves, flowing water, trickling fountains and ever-burning lamps connect the wooden overpasses on both sides of Crystal Street. People drink tea and hold lanterns in high places to enjoy the beautiful scenery on earth, adding romance and leisure.

The businesses outside the central square include food area, hotel area, entertainment area and boutique area. Except for the hotel area, other regional buildings are basically three-story low-rise buildings. There are 1-2 floors and separate shops, but the overall area is small and the plane depth is short. Such a small commercial space keeps the characteristics of traditional commercial streets in China and a dying and diversified traditional commercial way. Especially in land-intensive areas such as urban centers, this diversity is the secret of urban density and human behavior concentration. Yang? 6? 1 Gail once wrote in his Communication and Space: "Small is usually the most efficient." "When small and vivid units are replaced by large units, street life will be greatly reduced." Of course, the rent in this area is definitely the highest, not only because of the small area, but also because the locations of these shops are the best in the whole commercial plaza from any angle. Therefore, there are also a number of industries that can bear high rents, such as five gold jewelry stores such as Bandung, Laofengxiang and Oasis, and seven optical shops such as Doctor, Ningzhong, Daguangming and Windows. Of course, there are KFC, Kungfu, Wanchai Wharf and other fast food restaurants.

Form is subordinate to the beauty of form.

At present, there are many phenomena in the development of domestic commercial real estate, such as emphasizing form, neglecting format, emphasizing sales, neglecting investment, emphasizing marketing and neglecting management. Especially in the early planning and design, the problems of emphasizing form, neglecting format, emphasizing architecture and neglecting landscape are very prominent. When we don't know what to do, we blindly build, pay attention to the architectural form without considering its commercial function, consider the appearance of the building without considering its commercial display function. In the urban prime area of 200,000 square meters in Tianyi Square, 220,000 buildings are "planted", not to mention in the urban area or in the suburbs. Such a low density is unimaginable. It is this kind of "waste" that has created a public square that matches the large-scale downtown area, making it a big container and stage for Ningbo's urban life and business activities, attracting citizens to visit and shop every day, and making shopping a pleasure. Therefore, this is also the reason why Tianyi Square arranges the layout of leisure, entertainment, restaurants, bars and other experiential formats in the area centered on the square, with the aim of letting people here pursue unusual entertainment and leisure experiences and buy goods in the experience. They are willing to spend more time here and participate in more activities: watching a movie, soaking in a book, enjoying a delicious meal, buying some daily necessities, or even just watching and being watched. This is the experience concept advocated by modern business.

In Tianyi Square, the architectural form is completely subordinate to the format, and it is also reflected in the minimization of plane depth. On this land, developers can certainly build such a big thing as Jinyuan Mall, but building such a huge thing in the central area of the city will not only lose the aesthetic feeling of the building, but also bring a strong sense of oppression to consumers, and may also lead to a commercial disaster. Except for the main department stores and supermarkets in the periphery of Tianyi Square, other buildings are relatively short in depth, especially those in the periphery of the central square, which not only draws lessons from the traditional commercial pedestrian street in China, but also introduces the concept of shopping center. All the spaces are unilaterally open and directional, and the whole street space is linearly expanded; Due to the minimum depth, both sides of the commercial space are open, and the public space is no longer directional, but occupies the whole site and becomes a completely transparent and movable free space. In this way, this commercial giant has changed from a physical building to a "transparent city".

The minimization of the plane depth of Tianyi Square also brings the maximization of the facade. According to statistics, Tianyi Square has a total of 107 facade, and the main facade material is 17. The whole facade presents an unorganized but self-contained "patch" system. This system weakens the complex facade logic of the whole building, and the secondary facade-commercial advertisement and logo system has become the protagonist. Comparing the different images of Crystal Street Tesco Supermarket in Tianyi Square at night and during the day, we will find that advertisements are carefully organized in the facade as a whole system, which is what we are discussing. The external image of a commercial building is mainly its commercial display function and the information it wants to spread.

Background link: Introduction to Tianyi Square in Ningbo

Ningbo Tianyi Plaza starts from Rixin Street in the east, Ming Kai Street in the west, Zhongshan East Road in the north and Yaohang Street in the south, with a total area of 19.6 hectares and a total construction area of 220,000 ㎡. The main building consists of 22 modern buildings with a total investment of 654.38+0.4 billion yuan. Tianyi Square was developed by Ningbo Urban Construction Investment Co., Ltd. and designed by American Molmoda Design Office and Ningbo Architectural Design and Research Institute. It is a first-class large-scale city commercial plaza integrating leisure, commerce, tourism, catering and shopping in China. The square was completed and put into use on June 5438+ 10, 2003. The main businesses in the square include Yintai Department Store, Tesco Supermarket and Tianyi Digital Plaza.