Maintenance of hotel brand

Hotel brand is an important intangible asset of enterprises. A good brand has high market value and is a great wealth of hotel enterprises. The so-called hotel brand maintenance is the protection measures implemented by the owners and legal users of hotel brands to prevent infringement and infringement from all aspects and promote the preservation and appreciation of hotel brands. (1) The establishment and promotion of daily operation and maintenance hotel brands are completed in a series of business activities, so brand operators should establish brand protection awareness and take measures to protect brands in the business process. 1. Pay attention to customer needs. Maintain high-quality brand image. Implement effective cost control (2) Protection 1. Protection of trademark rights ① Pre-registration principle. (2) the principle of large-scale registration. ③ The principle of wide geographical registration. 2. Protection of patent right. Pay attention to internet domain name rights