Qixi activity planning

7 Tanabata activity planning template collection

Tanabata activity planning article 1 ★ series of activities 1: pray for love, and be United forever.

Venue: Zushan Wanghai Temple

Activity time: xx, xx afternoon.

On the morning of xx, xx, xx.

Activity content:

Lock for life: sign in the park, arrange for tourists to buy love locks at the entrance of Zushan, engrave couples' names and lock them on a chain to pray for love; attend the blessing ceremony held in Wanghai Temple and buy a special love blessing sachet from Zushan, symbolizing a beautiful love forever.

★ Series Activity 2: Let Juyuan Waterfall fly together.

Venue: Zushan Wanghai Temple

Activity time: 8: 00- 10: 00 on xx day, xx month.

8: 00- 10: 00 on xx day, xx month.

Activity content:

In front of Wanghai Temple in Zushan, a release activity was organized, and a wishing boat was set up for tourists to bless love and well-being.

★ Series Activity 3: Meet at the Que Bridge on Tanabata * * Build a fortress of love (Tanabata Theme Day)

Venue: Sand Sculpture World

Activity time: 9: 30- 1 1: 30 on xx, xx, xx.

Activity content:

Meet at the Queqiao Bridge on Tanabata and build a love fortress together: organize couples to hold a sand sculpture contest in the sand sculpture world, with the theme of making things that can symbolize their love, and explain the reasons why they made this sand sculpture and what it represents (love story) after completion, so that all tourists can vote on the spot (such as inserting heart-shaped cards on their favorite sand sculptures) and choose the top three. All participants can get mysterious gifts.

★ Series activity 4: Future letter, continuation of true love

Venue: Jinsha Bay

Activity time: xx month xx day

Activity content: write a letter to yourself, seal it in the sand sculpture scenic spot on the spot, and open it on Tanabata one year later. I was reading to myself.

Registration items of Qixi love party activities

The length activity is scheduled to be held from xx, xx to xx, XX.

2. The registration time is scheduled to start on xx, xx, and the registration places can be major travel agencies in Beijing, Tianjin, Tangshan, Qinhuangdao and xx.

3. All participants will finally have a chance to win gold jewelry worth 8880 and a honeymoon trip to Southeast Asian beaches.

4. For details, please consult the major registration points or call the organizing committee.

It has been said that in our life, there will always be someone who will join us in the next journey. Did you find ta? Don't let time slip away in vain, cherish every time with ta. Saturday, August 2nd, 20xx, the seventh day of the seventh lunar month-China Valentine's Day, also known as Begging for Clevership Festival, is the most romantic festival among the traditional festivals in China, and is also considered as "China Valentine's Day". On this romantic day, tell ta what you think and cherish. On Qixi night, send a bunch of roseonly eternal roses to your beloved. Believers should love, love is unique, and they will only give it to one person in their lives!

Activity time: 20xx-7-29 from 6pm to 20xx-8- 1 4pm.

Event prize: roseonly eternal rose

Activity mode:

1, WeChat users, add the official account of David Legend WeChat (micro signal: david658689 13) to reply to "Qixi activity". After the event, we will select three of them to send out "roseonly Eternal Roses".

2. Users in Weibo pay attention to @ David Legend Art College and @ three other friends. Tell your love, and your story with Ta will have a chance to get a place.

The legend of eternal life of Qixi flower

When the war spread to a small town in southern Europe, a couple who loved each other deeply were about to leave. Boys need to be brave and determined to participate in the decisive battle to defend their hometown and relatives. Girls know that their beloved boy will go through a baptism of blood and fire like a man, and they know that this farewell may never go home like a father and brother. Neither boy nor girl wants to mention the future. They smiled and kissed goodbye, but their hands held tightly for a long time, and they knew that their future was only in God's hands.

The boy left a letter sealed with roses and red wax for the girl, which was just picked from the garden. As promised, the girl opened the envelope after never seeing the boy's back again. The boy told the girl that when the last petal of the bouquet of roses fell, it was time for her to forget him and start a new life. The girl stubbornly held back her tears, put the bouquet of roses in a vase, put her hands together on her chest and prayed to God every day.

When the sky is full of war and bloody news keeps coming, those roses seem to know the girl's mind. There is no dew, no fresh extract, and even the fragrance is slowly fading away, but there is never a word from the boy. Miraculously, none of the petals in the vase fell off. Finally, in the early morning of one day, the tired boy returned to the girl's door, wearing a victory shirt and bearing a deposited scar. From then on, I will join hands all my life and never part. And that bunch of dry but still standing roses.

As a result, the story of the couple being cared for by the god of luck has been passed down. So far, as long as boys and girls fall in love in Europe, they will leave a bunch of roses. Or put the petals in the Bible, or make them into eternal flowers that never fade. Pray to be as happy and lucky as them forever.

Note: The list of lucky users will be announced at 5: 00pm on August 1 day, 20xx. Please leave your contact information so that participating users can contact you. The final interpretation right of this activity belongs to David Legend Art College.

Tanabata activity planning Part III I. Overall thinking

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants make a big publicity and hype every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of Tanabata, in order to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested to start the annual autumn diamond festival for the wedding market in shopping malls on Tanabata to publicize the festival and make a good start for the diamond festival with the help of the huge business opportunities of Valentine's Day.

Second, the activity time:

August 20th (Monday) August 20th (Thursday)

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

(1) diamond decoration part

1, subject

Centennial store, Centennial 200*xx Diamond Festival.

[Theme Interpretation] The theme of this activity is drawn up as a century-old shop; A hundred years of harmony, focusing on the wedding market and clear positioning will highlight the most competitive brand reputation advantage of gold jewelry store in xx shopping mall and attract target consumers with integrity and blessings.

2. Activity planning

The Diamond Festival lasts from August to the Eleventh Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and seven dazzling gifts are randomly selected.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.

10% discount card for women's 77 yuan deduction coupon clothing accessories, 60% discount card for Hanfu and 20% discount card for wedding photography.

Step 3 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1, full-court theme activities

(1) activity theme

Romantic tanabata, lucky 77.

77 romantic gifts worth more than 100 yuan are provided on a first-come-first-served basis.

(2) Activity planning

In-store merchants provide 77 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials

① Design and production of KT version

(2) The activity rule is water marking.

(4) tables and chairs needed for the activity venue.

2. Other promotional activities

(1) Buy a Valentine's Day gift and send a cross talk couple gift package. During the activity, you will buy a Valentine's Day gift certificate and get a cross talk couple package as long as you arrive in 770 yuan.

(2) Romantic Magpie Bridge, during the love transfer activity, you can enjoy free ems express in China by purchasing the Valentine's Day gift list of designated categories in 770 yuan, so as to convey romantic feelings for lovers separated from each other.

Chapter IV Planning of Qixi Activities I. Publicity Form and Content

(1) Before August1

Publish notices in various media to publicize the Qixi Oriental Valentine's Day activities.

1, contact the mainstream media in China and Chongqing, and release the relevant advance notice news of the event.

2. From July 20th, Jiangjin TV broadcasted the countdown advertising slogan, activity introduction and Jiangjin tourism image short film of "Qixi Oriental Valentine's Day" in prime time; Jiangjin Daily, Jiangjin News Network, Jiangjin District Government Public Information Network, Jiangjin Travel Network and other online media published the countdown advertisement title of "Qixi Oriental Valentine's Day" in a prominent position on the front page.

3. From July 20th, Jiangjin News Network, Jiangjin District Government Public Information Network and Jiangjin Tourism Network published activities and a brief introduction of Jiangjin tourism; On July 30th, Jiangjin TV and Jiangjin Daily published a brief introduction of the event and Jiangjin tourist attractions related to the event.

(2) August 2-August 3.

Focus on the "Qixi Oriental Valentine's Day" love ceremony.

1. Media promotion in China and Chongqing: From July 28th, invitations will be sent to the media in China and Chongqing to inform them of news clues.

2. District-level media publicity: relevant personnel of district news agencies and district radio and television stations intervened in advance and carefully planned; On August 2-3, the district news agency sent key writers and photographers to interview and carry out illustrated reporting activities. The district radio and television station sent backbone reporters to ensure the filming of the whole event, and publicized the event in the form of dynamic news, in-depth reports and special reports in the columns of Jiangjin News and Second Live Room.

3.8.2 at 7: 00 a.m.

The media gathered in Jie Fangbei, Yuzhong District, Chongqing, covering the whole process.

(3) Follow-up activities from August 4th to 65438+February 28th (every weekend)

1, the activity content and specific time are to be determined.

2. Media promotion in China and Chongqing: The District Tourism Bureau, Simian Mountain Management Committee and zhongshan town provide news clues, and the Foreign Affairs Office of the District Party Committee is responsible for contacting the media in China and Chongqing for publicity and planning the "Qixi Oriental Valentine's Day Campaign Publicity Plan".

3. District-level media publicity: District Tourism Bureau, Simian Mountain Management Committee and zhongshan town provide news clues, and district news agencies and district radio and television stations report in time.

Second, the activity itinerary

(1) August 2nd

half past seven

99 couples who participated in "Love Story" took a happy group photo in Jie Fangbei.

eight o'clock

99 couples walk from Jie Fangbei to the float on Kuixing Building.

half past eight

99 couples took a float from Kuixing Building to the main square of Zhongshan Ancient Town.

10:00— 1 1:00

In the main venue of Zhongshan Ancient Town, a ceremony of "Love Plot" was held.

1 1:30

Go to the ancient town from the main venue to attend the Sun Qianhe Bridge Club.

12:30

Zhongshan Guzhen Laojie 999-meter Long Banquet

14:00— 14:30

Youduhe River Estuary "Love Square" Love Oath Lock Concentric Lock

14:30— 15:30

Drive from Youdukou to Simian Mountain, stay in Simian Mountain Star Hotel and change your wedding dress.

16:30

Simian Mountain Wangxiangtai Waterfall

Waterfall wedding photography

Eight p. m.

Bonfire party (Star Hotel Plaza)

(2) August 3rd

eight o'clock

Depart from the hotel to the Great Red Sea Scenic Area.

nine?o'clock

Dahonghai cruise ship

1 1:30

Return to the star hotel for lunch.

12:30

Return to Chongqing and end the pleasant activities and journey.

Third, the job requirements

1, unify thoughts and clarify responsibilities.

All units should attach great importance to the importance of media publicity in expanding activities, and at the same time fully realize the interaction of media publicity in enhancing media influence. The media under the jurisdiction of Chongqing Daily Newspaper Group are uniformly arranged by the newspaper group (coordinated by the Tourism Bureau); The remaining Chinese and Chongqing media and district-level news media are invited or arranged by the Propaganda Department of the District Committee and the Foreign Affairs Office of the District Committee. The first draft of the news release of the "Qixi Oriental Valentine's Day" love ceremony is provided by the District Tourism Bureau, and the Propaganda Department of the District Committee is responsible for the control. Led by the Propaganda Department of the District Committee, the District Tourism Bureau, Simianshan Management Committee and zhongshan town will assign special personnel to be responsible for the reception of media reporters.

2. Carefully organize and take the initiative to innovate.

Around the theme of "Qixi Oriental Valentine's Day", all units should carefully plan and implement detailed operation plans, take the initiative to connect with relevant departments, send capable editors to conduct in-depth interviews, and publicize the progress of the whole activity comprehensively, accurately, systematically and step by step. All units should give full play to their own advantages, enhance the initiative, enthusiasm and creativity of publicity and reporting, and strive to enhance the pertinence, effectiveness, attractiveness and appeal of publicity and reporting.

3, strict discipline, strengthen management.

All units should enhance their awareness of the overall situation and their sense of responsibility, conscientiously carry out interview activities, and prevent chaos in the heat and mistakes in the busy work. District news agencies should do a good job in collecting text and image materials, and district radio and television stations should do a good job in collecting audio-visual materials.

Tanabata activity planning Chapter 5 I. Theme of the activity

Love life and show love sincerely.

Activity (1) Theme: Valentine's Day lovers, unlimited true love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family is priceless, and love me is rewarded.

Second, the activity time

20xx July 30th to August 2nd

Third, the object of the activity

1. Activity (1) Target audience: men and customers aged 23-45 who have good taste in clothes, especially those who drive private cars;

2. Activity (2) Target audience: husbands (or boyfriends) and members of cosmetics stores of participants in the activity (1);

3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;

Four. Activity content

Activity (1): "Valentine's Day lovers, unlimited true love" special offer.

During the activity, all men can buy a special gift package of "Romantic Heartwarming for Couples" (worth 999 yuan) in this cosmetics store to give their wives (girlfriends) full expression of their love and thank their wives (girlfriends) for their support and help over the past year. Our customers can also promote it at the same time (couples can enjoy preferential activities);

Beautiful heart card can enjoy nine major discounts:

1, choose our product 600 yuan;

2. Choose our after-sales beauty care project four times;

3. A set of "Love Unlimited" customized product gift boxes worth 399 yuan (specially packaged) for the wife (girlfriend);

4. On August 2nd, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.

5. Get a famous men's belt (or a famous shirt and wallet);

6. Get a special cleanser for men;

7. Give male kidney care once;

8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;

9. you can get a 10% discount on the same day booking;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2): "If you love me, say it bravely".

From July 30th to August 2nd, 20xx, all men and husbands (or boyfriends, note: there is no need to buy the special package of "Romantic Warm Hearts for Couples") can get a token of love card in our store, write down their touching words and stick them on the heart-shaped board in front of our store, so that everyone can witness their love for their lover together and make their love last forever.

Activity (3): "Love is priceless, love me with a prize" best love story selection activity.

During the activity, all female friends can get an award for the best love story, and choose the best love story in their mind to express various rewards. All female friends who participate in the selection can get a coupon (or a voucher) of our store, and they can get beautiful prizes by participating in the lucky draw;

On August 2nd, 17: 00, the selection results were announced on the spot, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners will be selected (awards and prizes will be decided by the cosmetics store);

Verb (abbreviation of verb) activity promotion;

1, key publicity time: five days before the event.

2. Publicity means: a. Send an order (theme: letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-box display (activity description); D. newspaper clippings; E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);

Remarks on intransitive verb activities:

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;

2. Publicity focus: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the actual expression of love;

3. Make the sales target of the activity, and decompose it into the task indicators corresponding to each clerk, and reward according to the achievement rate after the activity.

4. Cosmetic shops must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and cosmetics stores.

Article 6 of Qixi activity planning 1. Activity time:

Qixi Festival

Second, the activity name:

"Love is Tanabata, meeting the stars"

III. Contents of activities

1) "The better the night, the lonelier the Tanabata", a large intimate dating party with perfect talent and beautiful face.

The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

2) Guest room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3) Catering:

Restaurant launch conference

277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)

577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)

777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)

On the day of the activity, you can get a rose when you spend all the flowers in 77 yuan.

Fourth, the implementation details

1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.

2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the small person in charge of the food and beverage department to collect relevant items according to the content of the activity and cooperate.

3) Please ask the Finance Department to inform all food and beverage cashiers and make discounts.

4) Please ask the front desk to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

5) The planning department designs and produces tickets (lottery tickets) for the party, lobby posters and related publicity.

6) Please ask the banquet department to arrange the venue in advance and cooperate with the planning department and the engineering department to decorate the venue.

Verb (abbreviation of verb) promotion and publicity

Posters and leaflets in the hotel

Hotel websites and friendly connection websites

Floating advertisement in Shangdu Information Port (one month)

Quarter color newspaper +600 words soft text

Fashion magazines are hard, wide and soft.

Street light box film

Target customer SMS

Cost budget of intransitive verbs

Rose 2 yuan /500 PCs 1000 Yuan.

20 boxes of chocolate 50 yuan 1000 yuan.

Lollipop 50 yuan 10 500 yuan.

Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants)

High-end red wine 300 yuan 10 3000 yuan (sponsored by red wine merchants)

Exquisite gift 200 yuan 200 yuan 40,000 yuan (sponsored by the enterprise)

Banner/Poster 80 yuan

SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan.

Jewelry sponsorship

Small gift hotel inventory gift

Total: 2,500 yuan

Seventh tanabata activities planning activities purpose:

With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.

Active object:

Our flower activities are mainly aimed at people aged 16-30. 82% or 2% of these young people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.

Activity theme:

Flower invites you to spend Valentine's Day 2, 14!

Activity mode:

(A) determine the partners

In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.

(2) Promotion methods

1, flower booking activity-flower delivery project;

2. Valentine's Day theme flower exhibition;

3. Valentine's Day bouquet promotion activities;

4. Special activities for Valentine's Day;

5. Short articles related to flower arrangement.

Time and place of activity:

(1) Activity time

This activity lasts for three days, which are February 12, February 13 and February 14.

(2) Venue

The activities of our flower shop are in front of this flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day.

Advertising cooperation mode:

1, large exhibition board

2. Flyer

3. Logo design, flower shop decoration and layout

4. Website promotion

Pre-preparation:

(1) Personnel arrangement

Before the event, 30 temporary workers (female 19, male 1 1) will be recruited to be responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment, so as not to find a place and send flowers late.

Need 8 delivery personnel (our store has 2 delivery personnel and 6 male temporary workers);

It takes two people to answer the phone and order online (our original), 1 customer service staff and 1 female temporary workers);

5 bouquets decorators (there are 2 bouquets decorators and 3 female temporary workers in our store);

2 propagandists at the door and 5 street propagandists (6 temporary workers, 2 women and 5 men, the woman propagandizes at the door, and the man makes an excuse to publicize nearby);

Arrange 14 people to sell loose flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (our store has 1 sales staff, and 13 are female temporary workers, and the sales staff will give these 13 temporary workers some training);

In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.

(2) Material preparation

Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.

Mid-term operation:

During the activity, consumers can get our VIP card when they spend all their money in 99 yuan. No matter new or old customers, all VIP customers can only receive one gift with VIP card. If customers have any questions about this activity, the sales staff should explain in detail, and the final interpretation right of this activity lies in our store.

Postoperative:

1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and raise the sales rate of flower shops to a higher level.

Cost budget:

Temporary workers' expenses: 30 people, with an average salary of 3 days per person, 500 yuan.

Decoration of the store: replace some old ornaments, from the front of the store to a red carpet in the store. Compared with the storefront, the storefront decoration is more prominent, attracting the desire of passers-by, about 20xx yuan.

Advertising fee: a banner of 300 yuan, 10000 leaflets about 800 yuan, and a large exhibition board in the attached area is about 5 yuan a month, each of which is about 8,000 yuan a month.

Project cost:

Temporary workers' expenses: 15000 yuan

Store decoration: 20xx yuan

Advertising fee: 4 1 100 yuan.

Total: 58 100 yuan

Accident prevention:

1. In order not to be late for sending flowers, we will inform the flower sender to arrive at the destination 5- 15 minutes in advance.

2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.

3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to customers immediately, and take corresponding measures to solve customer dissatisfaction.

Effect evaluation:

1, complete facilities, perfect facilities, to meet customer needs, publicity in place, service to home.

2. It has improved the public's awareness of flower shops and left a deep impression on the public, just like thinking of melatonin when it comes to giving gifts. Let consumers think of our flower shop first when they talk about sending flowers; So as to have more loyal and stable customers.