What company does Chongqing entrepreneur Chen Junlin run?

Chongqing entrepreneurs who started from scratch and hired professors to "work"

He really started from scratch: at the beginning of his business, he had no funds, no facade and office, and "zero funds" investment ... Now, he has hired seven university professors to "help out". Chen Junlin founded Chongqing Cheng Kai Market Research Consulting Co., Ltd., which serves customers all over the country and has doubled its turnover year after year. It is one of the fastest growing consulting companies in Southwest China. How did he do it before he was thirty?

In 2005, Chen Junlin was admitted to chongqing technology and business university. From the freshman year of information management, he was on pins and needles: he began to work as a human resource, market research, part-time trainer, part-time planner, tutor intermediary and teacher. However, he wants to realize his value by starting a business. Therefore, Chen Junlin firmly embarked on his own entrepreneurial road.

Based on the market observation of his part-time career, Chen Junlin decided to set up a market research and consulting company, aiming at the field of market research and consulting. He believes that in today's highly competitive market environment, market research companies will become "think tanks" of many enterprises, thus having unlimited market demand and huge business opportunities. In addition, the input cost of consulting industry is relatively low, which reduces the risk. The problems and loopholes in the industry itself provide opportunities for Chen Junlin to start a business.

In 2008, Chen Junlin established Chongqing Cheng Kai Market Research Consulting Co., Ltd.

In the early days of starting a business, they all took small orders.

Different from other companies, market consulting companies do high-end research, which requires practitioners to have high professional standards and strong practical experience, which is no small challenge for newly established companies in Chen Junlin. Due to the overall level of the team and the initial participation, Chen Junlin's companies did not improve much for a period of time after their establishment, and they all took on small single projects with relatively low profits.

Some companies see that the employees of consulting companies who come forward are actually a group of naive students, and their trust in the company is greatly reduced. In addition, there are no professional insiders in the company, but a group of students are doing business and consulting research, which also makes many companies question their true strength, and even think that the company does not have strong qualifications and is rejected by the bidders. At the same time, although I have some experience but no strong professional background, I still feel powerless for some big professional projects and dare not take it: "If I fail rashly, it will also damage the brand image of the company." Because of this, at the beginning of the venture, the projects that Chen Junlin Company took over were all small businesses similar to market research, without much technical content. In this way, the company's profits can be ignored, which is far from Chen Junlin's entrepreneurial ambition. However, how to get out of the predicament? Chen Junlin is in trouble.

Increase the gold content and hire professors to work for him.

In order to get out of the predicament, after careful consideration, Chen Junlin decided to hire some professionals to join the company: First, improve the company's professional standards and brands, and increase the trust of customers; The second is to let their employees learn some real consulting operation techniques and "complete the evolution from guerrillas to regular troops". These are of great benefit to the long-term development of the company.

Some employees suggested that they could hire some people from the society to join in and expand the company. However, Chen Junlin decisively refused: not only do people in society have high demands on salary, but whether they can put down their social status and join the company of college students is another matter. After careful consideration, Chen Junlin turned his attention to his alma mater: Why not hire experts and professors from the school to guide us?

He first extended an olive branch to the self-taught teacher Chen. However, considering the "intellectual" nature of the consulting company's products, and Jun Chen Lin Fei's professional background did not have a good grasp of the market, the failure of starting a business may even affect Chen Junlin's life, so Mr. Chen politely refused him. However, Chen Junlin found the opportunity of market research in a debt collection for his classmates, and successfully completed this project. The company discovered by Mr. Chen has produced social and economic benefits, which changed his view on entrepreneurship: "He has already started". After that, Mr. Chen took the initiative to communicate with the company that finally agreed to join.

Professor 7 has joined the ranks of "working" for him.

In order to attract more professional professors and teachers to join the company, Chen Junlin also told the counselor his ideas. After the contact of the counselor, I met Professor Li in a coffee shop in Shapingba, Chongqing. He explained in detail his idea of starting a business, the company's development direction, planning, how to run the company and how to publicize it. This is very clear. Professor Li decided to give him a chance and said, "Let's try to cooperate for a while first."

Ask the counselor to help him lobby Professor Chen who teaches statistics. However, Professor Chen flatly refused. Instead of giving up, he insisted on calling Professor Chen and visiting him many times to explain his entrepreneurial ideas in detail. Professor Chen finally promised to help him for a period of time. In this way, after serious discussion and struggle, at the invitation of Chen Junlin, seven university professors and teachers with profound professional backgrounds in management and statistics joined the company. With such an authoritative business card "escort", the market of the new company began to open further.

Chen Junlin said, "The participation of teachers makes up for the lack of social experience of our college students; At the same time, the other party knows that experts and professors will help, and they will trust us more, and the project will be better won. "

Radiate the West Triangle and open a branch in Xi 'an.

Since then, the company has developed better and better. At the beginning, many customers came here, and the business volume began to increase greatly, and the turnover basically doubled every year. Since the establishment and operation of the company, its research technology and execution ability have been well received by customers. Up to now, Cheng Kai Company has provided various market research and consulting services for enterprises in China Mobile, China Telecom, China Everbright Bank, Zhongyuan Real Estate, Sino-US SmithKline, Vanke Real Estate, National Information Center, Dongfeng Motor, Changan Automobile, Lenovo Group and Statistics Bureau, and established a good image and reputation in the industry. In terms of business scope, the company also began to target the market at provinces outside Chongqing, and even began to undertake foreign projects.

It is reported that there are more than 40 consulting companies in Chongqing, and companies are facing bankruptcy every year. However, companies in Chen Junlin are getting better and better. Taking the West Triangle as the coverage point, according to the needs of the project, Chen Junlin Company set up branches and offices in Xi and Chengdu respectively in order to better expand its business.

Talking about his own entrepreneurial story, Chen Junlin thinks that "it is relatively easy for me to start a business, not as hard as most entrepreneurs". In his view, entrepreneurship is a process of enjoyment. He believes that entrepreneurs need to have comprehensive qualities, "start a business from the heart", and cannot blindly follow the trend and overemphasize the pursuit of material and interests. In order to strengthen his determination to start a business, Chen Junlin finally chose to give up his diploma and degree certificate, in order to "last stop" and "die".

Chen Junlin is an entrepreneur who is good at learning and summarizing. He put forward that "others' failure is the mother of their own success", and we should be good at studying others' success and failure, and turn their successful experience and failure experience into our own, and foster strengths and avoid weaknesses. Being good at learning, word-of-mouth marketing, and being responsible for customers, and then winning the double recognition of the market and customers, is the magic weapon for the success of Chen Junlin Company.