Brief introduction of Haidilao boss

Zhang Yong, the founder of Haidilao, was born in 1971. After graduating from technical school in 1988, he entered Sichuan Tractor Factory. Before he founded Haidilao, his two ventures ended in failure.

In p>1994, Zhang Yong and his friends played four hot pot tables and founded Haidilao in Jianyang. In 1999, Haidilao went out of Sichuan for the first time and set up shop in Xi 'an. In 24, Haidilao, established 1 years ago, only opened 6 stores in 3 places. In 27, Haidilao entered the Beijing market. In 214, the number of Haidilao stores was only 112, and it began to develop rapidly in 215.

In the early days of his business, Zhang Yong helped people to take care of children, carry bags and shine shoes, and he would meet all the needs of the guests one by one: when the guests ate, he stood aside; When a guest complains that drinking hurts his stomach, he cooks a pot of millet porridge. The guest praised him for his good Chili sauce, so he gave him a few cans.

Zhang Yong didn't even know how to stir-fry at that time, so he had to buy some books and learn while frying. The hot pot he made tasted very ordinary. But if you want to survive, you can only have a good attitude, give the guests what they want, and pay more for smiling faces if they are not satisfied. In fact, Haidilao didn't deliberately please customers, but just felt that customers should always be greeted when they came, so as to make customers eat happily. I didn't expect these household things to become industry benchmarks later.

Haidilao's "anti-fate service"

There are often jokes on the Internet. Come to Haidilao and you will know what anti-fate service is. Free fruit bowls at the same time, the waiter is on call, almost everything is needed. When eating, as long as you see the customer leave, the Haidilao clerk will ask if you need service at the first time, and even meet your various strange requirements.

Some netizens posted that when they came to Haidilao, the waiter almost didn't help you eat the food. Some netizens commented: If you strongly demand it, they can do it.

The story that made Haidilao "out of the circle" was that there was a robbery in Wuxi. Haidilao happened to be nearby, and many people were watching at the entrance of Haidilao. When Haidilao saw it, he directly put out small stools for the "melon-eating people" and sent iced sour plum soup one by one.

it's this kind of service that goes against the sky, which makes Haidilao break through in the red sea of hot pot and become the "top flow". With the development of economy, Haidilao keeps looking down, aiming at second-and third-tier cities.