Traditional Culture Encyclopedia - Hotel accommodation - Problems with leaflet sales in hotels
Problems with leaflet sales in hotels
The problems are as follows:
1. The team’s professional quality is not high. More and more universities are offering courses in marketing management, marketing, etc., so most students have basic theoretical knowledge related to marketing.
2. The hotel promotion form is single. Most hotels rarely conduct publicity. As the self-media era gradually penetrates into daily life, B&Bs in tourist spots have begun to increase the amount of publicity. However, the promotional methods are still single and boring.
3. Public relations and marketing lack perfection. Public relations marketing is a very important marketing content in the hotel management marketing strategy. The so-called marketing means public relations, and "public relations" also means overcoming difficulties.
4. It has no own brand characteristics. The hotel's own brand characteristics and the hotel's brand positioning have a crucial impact on the hotel's marketing.
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