Advantages and disadvantages of Tik Tok Hilton Hotel brand, WeChat official account and WeChat applet, and

Advantages of 1.Tik Tok: Tiktok is a platform based on short video, with high user activity. It can display the hotel's features and services in the form of short video to attract the attention of young users. Disadvantages: Tik Tok users are young, and the target customers are relatively limited, so it is not suitable for publicity and promotion for all customer groups.

2. Advantages of WeChat official account: WeChat official account is a comprehensive platform with a huge user base. You can display the hotel's features and services through graphic, audio, video and other forms, interact with users, and enhance brand image and user satisfaction. Disadvantages: WeChat official account has a large information flow, and the user's attention is relatively low. It is necessary to improve users' attention and interaction through refined operation and content strategy.

3. Advantages of WeChat applet: WeChat applet is a lightweight application, which can provide hotels with more convenient and personalized services and experiences and enhance customer satisfaction and loyalty. Disadvantages: The user base of WeChat applet is relatively small, and it needs to be combined with other channels to improve user exposure and utilization.