How to do hotel private domain traffic fission marketing

Private domain traffic is a very popular term in recent years, especially in the wine and travel industry. Today, as the cost of diverting public domain traffic continues to rise, private domain traffic and fission marketing have become particularly important. Kubo will talk to you today about how to do private domain traffic fission marketing. 1. Why does private domain traffic require fission marketing? Many hotels rely too much on public domain promotion and marketing in the process of operating new users, which results in a large-scale increase in their operating costs and a continuous decrease in economic profits. This is also one of the reasons why private domain traffic is becoming more and more popular. The rapid growth of private domain traffic often requires the use of fission marketing. For example, a hotel's private domain traffic already has customers and uses the fission of these customers. This fission marketing plan is the underlying logic for the fission increase in the private domain customer pool. 2. How to do private domain traffic fission marketing? Private domain traffic promotion marketing is economical and practical. If you want to use it well, it mainly depends on generating pain points that can grasp customers. In other words, what benefits can it bring to customers. Specifically, you can think about it from the following perspectives. 1. From your own perspective, do you really understand the pain points and behavioral habits of your own user group, and whether the products and services can really meet customer needs; whether the products you supply can be highly relevant to customers; the selected products or services Whether it can be based on current hot topics, etc. In general, the products and services provided by the company should think about and design private marketing plans from the perspectives of user pain points, product features, holiday hot spots, competitive product advantages, etc. 2. After finding out the pain points of relevant customers based on their habits, you have to dismantle these pain points and pleasure points yourself. For example, the reading user group may be more interested in how to improve reading speed and increase reading volume. Then, propose a variety of solutions to deal with the problem, and choose the solution that suits you at the moment. 3. Start from the marketing scenario. When selecting relevant promotion and marketing scenarios in detail, you must consider the hotel's own situation, such as how much the company will invest in detail, and whether it can give customers more discounts to make customers feel a greater sense of value. , attractive. If you can be driven by some hot spots, festivals, solar terms and other scenes at this time, the potential energy will continue to amplify, and it will be a bonus to seize the opportunity to combine the appropriate scenes. Shenzhen Lianxing Kubo Information Technology Co., Ltd., established in 2011, is a national high-tech enterprise. Focus on new media innovation and application in high-end service industries such as high-end hotels, commercial real estate, and tourist attractions. As the setter of WeChat public account operation service standards for the domestic hotel industry, it took the lead in China to carry out personalized design of QR codes and customized development of full-featured mini programs for the hotel industry. At the same time, it is also the first company in China to focus on the operation of hotel video accounts, Douyin and Xiaohongshu official accounts. In addition to the Shenzhen headquarters, it also has operation centers in Shanghai, Hong Kong, Chengdu, Wuhan, Xi'an, and Kunming. Currently, it has served more than 500 high-end hotels, tourist attractions, commercial real estate, etc., covering more than 60 domestic and foreign cities and area.