The development history of Xiamen Yinlu Food Group Co., Ltd.

While continuing to promote the implementation of the three major strategies of "Talent, Technology, and Famous Brands", the Group has formulated and promoted the implementation of the "One, Three, Three Project" to comprehensively promote integration and enhance modern enterprises around corporate governance and organizational management. At the management level, we strive to build a "warm Yinlu, responsible Yinlu, and harmonious Yinlu", and formulate and implement a grand development plan to quadruple output value and sales on the basis of 2010 during the "Twelfth Five-Year Plan" period.

At this stage, China’s GDP has increased significantly and China has become the second largest economy in the world. The competition in the domestic and international markets is unprecedentedly fierce. Yinlu realizes that to improve its competitiveness, it is far from enough to rely on its own strength. To this end, Yinlu decided to leverage its strength for the third time to introduce Nestlé Group, one of the world's top 50 companies and the top giant in the global food and beverage industry, for strong alliances and joint ventures to jointly expand the Greater China and even international markets. In August 2011, the joint venture between Yinlu and Nestle was approved by the Ministry of Commerce. In November of the same year, the "Chinese Heron World Nest" Yinlu and Nestlé joint venture was officially launched, sounding the clarion call for Yinlu to enter the international market.