Cosmetics personal sales work plan template

If a cosmetics chain store wants to become stronger and bigger, it must not only satisfy customers, but also please and impress customers, and exert the effect of word-of-mouth communication among customers. The following is the "Cosmetics Personal Sales Work Plan Template" compiled by me for your reference only. You are welcome to read this article. Cosmetics Personal Sales Work Plan Template (1)

Time flies by like a meteor in the sky. I hope I can seize this brief moment. Unknowingly, I have been working at a certain pharmaceutical company for a year. Looking back on my work during this period, I make the following summary:

1. Changes in concepts

Concepts can be said to be a It is a relatively fixed thing. If a person wants to change his original concept, he must go through a long-term ideological struggle, although sales are a matter of common ground. However, different products face different target groups and have different consumer groups. Different companies also have different sales models. It is necessary to change from the original passive work to the current active customer development and many other concepts.

2. Implementing job responsibilities

As a salesperson, your job responsibilities are:

1. Do everything possible to complete regional sales tasks;

2. Efforts to complete various requirements in the sales management measures;

3. Responsible for strictly implementing various product procedures;

4. Actively collect market information extensively and Organize and report to leaders in a timely manner;

5. Strictly abide by the company's rules and regulations;

6. Have a high level of professionalism and a high sense of ownership for work;

7. Complete other tasks assigned by the leader. Job responsibilities are the work requirements of employees, and they are also the standard for measuring the quality of employees' work. Since I have been engaged in business work, I have always taken job responsibilities as the standard of action, starting from every step of the work, and strictly following the terms and requirements of the responsibilities. For my own behavior, first of all, I can start with product knowledge, carefully analyze market information while understanding product knowledge, and formulate marketing plans in a timely manner. Secondly, I often communicate frequently with other regional salesmen to analyze market conditions, existing problems and solutions. Plan for mutual improvement.

In daily work, after receiving the tasks assigned by the leader, I actively start to complete the tasks on time while ensuring the quality of the work.

3. Clarify the task objectives and strive to complete them on time with quality and quantity

During work, I always understand that there is only a superior-subordinate relationship. I treat the leadership equally regardless of whether it is within or outside the job. Don't be careless or negligent in the assigned work. When accepting a task, on the one hand, you must actively understand the leadership's intentions and the standards and requirements that need to be met, and strive to complete it within the required deadline. On the other hand, you must actively think and supplement the marketing model. Complete.

4. Current market analysis

Cloud has only one customer in Kunming working in XX. Get three items in March; get three items in August. Tiopronin injection is only available in Kunming and Guizhou Plateau areas, although the economy is backward. However, the market potential is huge. Overall, the Guizhou market is better developed than the Yunnan market. Yunnan Market: Cefixime Chewable Tablets

There is a customer who works in a certain company and took two pieces of goods in March. Guizhou market: Cefixime chewable tablets have three customers in XX in Zunyi, Guizhou, and tiopronin injection has customers in XX in Guizhou Taiyi, Guizhou Kangxin, Guizhou Minsheng, and Zunyi area. Among them, the cumulative sales of Guizhou Kangxin reached 14 units throughout the year, and sales in other regions were also not ideal. Judging from the above sales data, Yunnan is basically a blank market. Cefixime chewable tablets are basically unavailable in Guizhou. Tiopronin occupies less than one-third of Guizhou’s market share.

Judging from the economic and market regulation conditions of the two places, Yunnan has advantages over Guizhou. From the perspective of product structure, cefixime chewable tablets are the terminal product. (Based on the economic situation in both places, they are high-priced products among similar products) Tiopronin injection and Betaxolol hydrochloride eye drops can only be used clinically.

(All clinical varieties need to win the bid to enter the hospital, and the early development time is long). The situation we are facing is also quite severe.

5. Regional work ideas for next year

1. For old customers and fixed customers, we must keep in touch frequently and build good customer relationships.

2. While having old customers, you must also continue to obtain more customer information from various media. (Suggestion: All methods of contacting the outside world can be used; such as QQ, Sina UC, Email)

3. To achieve good results, you must strengthen business learning, broaden your horizons, enrich your knowledge, and adopt diversified forms , combine learning business and communication skills.

6. This year, I have the following requirements for myself

1. Add more than 2 new customers every week, and have 3 to 6 potential customers.

2. Make a summary every week and a summary every month to see what mistakes you have made at work and correct them in time so as not to make them again next time.

3. Before meeting the customer, you need to know more about the customer's status and needs. Only by making preparations can you avoid losing this customer.

4. There can be no concealment or deception to customers, otherwise there will be no loyal customers. You and your customers are always on the same page on some issues.

5. We must continue to strengthen business learning, read more books, check relevant information online, communicate with peers, and learn better methods from them.

6. The working attitude towards all customers must be the same, but not too arrogant. Give customers a good impression and establish a better image for the company.

7. When customers encounter problems, they cannot ignore them and must do their best to help them solve them. We must first be a person and then do business. Only by letting customers believe in our work strength can we complete the task better.

8. Confidence is very important. Always tell yourself that you are, you are unique. Only by having a healthy, optimistic and positive work attitude can you complete your tasks better.

9. You must have good communication with other employees of the company, have team awareness, communicate more, and discuss more, so that you can continue to grow your business skills.

10. For this year’s sales task, I will work hard to complete the task amount of 80,000 to 150,000 yuan every month to create more profits for the company.

The above is my work plan for this year. There will always be various difficulties in my work. I will ask my leaders for instructions, discuss them with my colleagues, and work together to overcome them. Make your own contribution to the company. Cosmetics personal sales work plan template (2)

I have been working in cosmetics sales for many years and have been watching the sales trends of cosmetics at work. With the improvement of people's living standards and the improvement of material conditions, the requirements for quality of life have also increased. To this end, I have made a cosmetics sales work plan for 20xx. This only represents some of my personal advanced views on the current cosmetics sales model. .

First of all, before making the work plan for 20xx, I will do some statistics. At present, among the nearly xx cosmetics companies in my country, those that take the mainstream store sales route and are commonly known as "terminal manufacturers" or "daily chemical line" only account for about xx of the total number of companies. Most of the companies use circulation (including deep distribution), counters ( Including shop-in-shop), brand stores, professional (beauty salon) lines, OEM for large department stores or retail groups and other channels and methods of operation. In addition to department stores, supermarkets and specialty stores, many new forms of cosmetics sales have also revived, grown and prospered. Currently, there are many forms such as factory direct sales, online shopping, TV shopping, mail order, automatic kiosks, drug stores, etc. Sprung up and grew. Although there are historical reasons for enterprises to choose sales channels, in today's increasingly serious channel crisis, preparing for a rainy day is no longer a matter of wisdom, but a subject that enterprises must face. Channel renovation is imminent.

TV shopping generally refers to a storeless product sales model in which consumers learn product information through television, the Internet, catalogs and other related media, order by phone and online, and have the products delivered by professional logistics companies. Because there are no middlemen, TV shopping can provide consumers with more affordable products.

Modern TV shopping (also called home shopping), which mainly broadcasts TV shopping channels, is different from traditional TV direct sales. It is an emerging way of selling goods and a new retail sales channel. and platform. According to the process of TV shopping, it can be mainly divided into four major links, namely product selection, program production, call center, and logistics distribution. Modern TV shopping uses a "teaching to buy, not hawking" approach to programming. It takes the needs of consumers as the starting point and combines shopping with teaching. The broadcasting method adopts two methods: live broadcast and recorded broadcast.

A shopping channel with a TV station as the main operating body is a platform for product sales and a "supermarket in the sky" without stores. The products sold are also necessities in daily life, such as digital products, cosmetics, household items, etc. Due to the wide variety of products, their popularity and closeness to daily life, direct sales from manufacturers at favorable prices, good reputation and guaranteed quality, TV shopping channels have been loved by consumers since they were launched. The development of TV shopping channels has also achieved gratifying results in the past two years.

Since the birth of shopping channels, cosmetics and other products have been promoted as main commodities. Modern TV shopping has become a new way to sell cosmetics.

Shopping at home has gradually become fashionable. With the rapid development of economy, modern family life is also changing. Trivial life, busy work, and heavy traffic often make shopping less fun. But perhaps everyone has noticed that home shopping is quietly changing this helplessness.

A consumer survey on TV home shopping conducted by tns, a world-class market research company, shows that among all TV home shopping brands, Shanghai consumers have the highest brand recognition of Oriental cj home TV shopping. Awareness is the highest, especially among young female consumers aged 25 to 34. , in Taiwan, where TV shopping channels were launched earlier, consumers may not spend NT$30 or NT$40 to buy cheap shampoo in the supermarket. They would rather spend NT$200 to shop through TV. Although the price of the product is several times higher, the quality and safety of the product dispels customers' doubts. Under the premise of reliable quality and perfect market system, Taiwanese consumers prefer TV shopping.

In South Korea, where TV shopping is relatively mature, it has become a consumption habit and fashion for consumers to purchase cosmetics through shopping channels.

It is reported that the yellow earth beauty soap launched by Zhentuwon, a yellow earth cosmetics company run by middle-aged Korean actor Kim Young-ae, earned xx billion won in less than x hours on TV shopping TV.

On x month x day, the cosmetics products launched by Zhen Tu Won in Korean cj TV shopping earned X million xxx copies were purchased, and the income reached xx billion Korean won. In this way, we made xx million Korean won in one session during the two weeks of the show.

In the shopping program broadcast on the 1st, there were many viewers who wanted to order Huangtu cosmetics at the beginning, and the phone was busy. After that, more and more customers called, so that the order had to be interrupted midway. .

Due to convenience and guaranteed quality, home shopping will increasingly become the consumption method chosen by consumers in the future, and TV shopping will also become a new channel for cosmetics sales.

Wide variety, cheap prices

TV shopping programs are mainly broadcast for housewives. A wide variety of products are promoted through television sales. From underwear to leather shoes, from toys to furniture, from beauty products to digital home appliances, we have everything you need. It adheres to the principle of "not seeking to sell more, but the things must be good". The consumer target group is xx-year-old white-collar women, which provides a good platform for the sales of cosmetics.

Some people in the industry predict that in the next few years, the number of products in domestic TV shopping will reach xxx. In addition to cosmetics and household items, everything from houses to cars to travel vouchers may appear on TV. Usually, the products provided in TV shopping programs are cheaper than those sold in the market, because they do not require special stores and fixed sales personnel, and lower costs can naturally provide lower prices.

Since cosmetics are suitable for sale through TV shopping, currently all TV shopping channels broadcast in China have beauty and cosmetics columns. The number of cosmetics varieties ranges from dozens to hundreds, and the prices are usually higher than Traditional channels are cheaper, and sales live broadcast through TV shopping is also ideal. Among the products purchased through TV shopping, the largest proportion is cosmetics, accounting for 30%, followed by daily necessities, fitness equipment, electronic products, food, and jewelry. )

Detailed introduction, functional image

TV shopping is actually a hypermarket. The TV can be called a shelf. TV shopping releases product information through the TV and uses the phone to contact delivery. Door-to-door and toll-free calls are the bridge between buyers and merchants and have a unique marketing style. Every time the broadcast is broadcast, the host will invite product manufacturer representatives to perform the program together. Each product will be introduced to consumers in detail from various angles, and will also be interspersed with impromptu performances by live models. The entire program will make people's eyes brighten. If the audience fails to watch it for some reason, they can also search for the program on the website and watch it online. There is also a toll-free telephone number for product consultation. At traditional cosmetics terminal counters, it is impossible for promoters to spend half an hour demonstrating and explaining to each customer, but TV shopping programs can do this. Nowadays, "TV direct sales" with few varieties and high prices has become history. Home TV shopping has begun to lead a new shopping concept of low prices, high quality, complete varieties and convenient operation. Cosmetics Personal Sales Work Plan Template (3)

Time flies by and we have arrived in 20xx unknowingly. But I still clearly remember how difficult it was for the product to take root when it first entered the market. The pressure is unprecedented and requires more work than ever before. The development prospects give me greater goals for the future. In order to do a good job in sales this year, I have profound experience in three points:

1. Always maintain a good attitude

For example, at work, we will encounter very few customers or a continuous flow of customers. I have introduced products to several customers without success. I get discouraged easily, feel bad, and always think about how unlucky I am today, etc. In this way, you will lose concentration, react slowly when seeing customers, and lack confidence, which will affect sales. On the other hand, think about why you have failed to recommend continuously, and immediately adjust your mentality, such as going outside to take a few breaths of fresh air, etc., and then continue to work hard.

2. Observe words and emotions, and use different promotional techniques for different customers.

For example, student customers prefer trendy brand-name products with strong advertising. Therefore, it is difficult for them to quickly accept the products we recommend, and we need to be patient. You can briefly introduce the product first, and then tell her why students are prone to acne and blackheads, and what issues they need to pay attention to. Telling this makes her think you are more professional. Then ask her what major she majors in, etc., which can enhance her trust in you. Finally, quickly recommend products to them, so the success rate is higher.

3. After capturing customers, remember not to talk about the product blindly

Nowadays, there are many brands and more promoters, and the promotional language is similar. Therefore, when introducing products, we only talk about how good the products are. It is easy for customers to think that we only want to sell products, and we will not be trusted by customers quickly. In fact, only when customers trust you and accept you as a person will they accept the products you introduce. If you introduce the product in a concise and targeted way, you can introduce the product topic into human topics when the customer is thinking about it, such as praising the customer or asking the customer how they usually take care of themselves.

I have some vague expectations for 20xx. I love this job and hope that I can work happily in the future and find more happiness at work! Cosmetics personal sales work plan template (4)

1. Work completed in the first half of the year

1. Completion of sales targets

In the first half of the year, various tasks in the company Under the cordial care and correct leadership of senior leaders, and the joint efforts of dealers, a certain market completed sales of xxx million yuan, completing the annual plan of xxx million yuan, an increase of xxx compared with the same period last year, and the payment collection rate xxx; low-end wines accounted for xx of total sales, a decrease of x percentage points compared with the same period last year; mid-range wines accounted for xx of total sales, an increase of percentage points.

2. Market management and market maintenance

According to the sales area and market wholesale price specified by the company, control and supervise the dealer’s delivery area and delivery price, and supervise them Implementing unified wholesale prices prevents low-price dumping and cross-selling.

Through long-term communication and guidance with each sales terminal, combined with the company's "cabinet within cabinet" marketing strategy, unified price tags were placed at each terminal to ensure that the sales price of the product complies with the company's guidance. price. Display products in accordance with the company's product display requirements for supermarkets, hotels and retail stores, and mobilize and assist stores to keep products clean and tidy. Counter labels are pasted on terminals where the stores and counters are clean and tidy and display many products, so that they can achieve the purpose of using terminal shelf resources for brand promotion.

3. Market development situation

In the first half of the year, there were more than x developers, x hotels, and xx terminals. The newly developed x supermarkets are XX shopping plazas on a county scale, and the products on sale are all 52° series products; the x hotels are XX Grand Hotel and XX Grand Hotel respectively, among which XX Grand Hotel The products listed are 52° four-star, five-star, and eighteen-year-old products, and the products listed in a certain hotel are 42° series two- to five-star and original pulp. There are x new retail terminals in urban areas and x in towns. The products on sale are mainly concentrated in the mid- to low-end product area, and most of them are 42° series products.

4. Brand publicity and promotion

In order to improve consumers’ awareness of “XX wine”, establish a brand image, and further establish consumers’ brand loyalty, according to the company In accordance with the stipulated unified publicity signs, we contacted and assisted advertising companies to produce 35 advertising boards of various types in areas with large traffic flow, high ratings and stores with relatively good business, including 29 at tobacco and alcohol stores and restaurant doors. 6 other forms of billboards.

5. Sales data management

According to the company’s unified requirements at the beginning of the year, various sales data management work has been improved, dealers’ purchase ledgers and dealer sales statistics tables have been established, and Submit weekly sales reports, monthly sales reports and monthly purchase plans in a timely manner. All sales data files are saved in paper and electronic formats. The sales situation in 20xx is summarized and analyzed according to dealers and each single product, making the monthly purchase plan more objective and accurate. At the end of each month, the monthly and cumulative sales are summarized and analyzed from aspects such as dealers, single products, and product structures, so as to reflect the market situation more accurately and objectively and guide future sales work.

2. Work plan for the second half of the year

Although I have done a lot of work in the first half of the year, due to the short time I have been engaged in sales work, I lack the knowledge, experience and skills of marketing work. As a result, some aspects of work were not done well. In view of this, I plan to start from the following aspects in my work in the second half of the year, improve my business capabilities as soon as possible, do a good job in various tasks, ensure the completion of the sales task of xxx million yuan, and strive for xxx million yuan.

1. Study hard and improve business quality

First, take time to learn marketing (especially liquor marketing) through various channels and learn some successful marketing methods Cases and cutting-edge marketing methods provide certain knowledge support for your marketing work. The second is to frequently consult, communicate and learn from company leaders, regional businesses and marketers from other industries in the market, so that they can greatly improve themselves in all aspects such as business level, market operation and grasp, and interpersonal communication.

2. Further expand sales channels

The sales channels in a certain market are relatively single, and most products are sold through circulation channels. In the second half of the year, on the premise of establishing good distribution channels, we will further expand into supermarket channels, catering channels, hotel channels and group purchasing channels. In terms of the expansion of group purchasing channels, in the second half of the year, we will mainly do more work on the three systems of industry and commerce, education and forestry, which have relatively large numbers of people and reception tasks, and slowly penetrate into other enterprises and institutions.

3. Do a good job in market research

Conduct further research and exploration on the market, record various data in detail, improve various file data, and make some analyzes and countermeasures more effective Use data as support to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales of the company's products and other liquor brand products as well as the trend of the entire liquor market in order to respond to various market conditions and adjust marketing strategies in a timely manner.

4. Work closely with dealers to do a good job in sales

Assist dealers to fully expand their sales network and tap potential customers while stabilizing their existing network and consumer groups. consumer groups. Whenever you encounter a dealer who is angry, you must be thick-skinned. Listen to him complain without explaining the reason. If he is angry and just wants to get angry, then let him get angry. No matter how wronged you are at this time, you have to endure it. When he is calm, explain the reason to him and let him understand that he should not have been angry just now and make him feel guilty. When you encounter something that the dealer cannot understand, you must explain it carefully, do not break the situation, let it develop, and learn to use various methods to control the development of the situation.

Finally, I hope that the company leaders will give me more criticism, correction, guidance and support in my future work. Cosmetics personal sales work plan template (5)

I have been selling cosmetics for more than x years. While learning the essence of other people’s experience, I am also constantly summing up my experience and making improvements. I feel that as long as we do the work we must do every day diligently, we will not worry about running out of business. So what is the work that must be done every day? I have roughly summarized the following points.

1. The overall image of the store is the "face" of the store. It should make it feel clean, tidy, decent and attractive to customers every day. If you pass by it, you won't want to miss it. The specific work is: the first thing when opening the door is to stand outside the store and carefully observe the overall feeling and hygiene, including both sides of the door and the door glass. If you feel comfortable, customers will feel comfortable.

2. The hygiene inside the store is very important. Displays and containers must not be dusty, and the floor must be smooth and clean. The specific job is to insist on careful cleaning and hygiene every day, so that customers can feel comfortable no matter what angle they look at the exhibits. Mop the floor well to give customers an overall sense of cleanliness.

Third, the placement of products should be beautiful. This will unconsciously improve the quality of the product and allow customers to see it at a glance. The specific work is to change the position and color matching of products every day, as well as the matching of strains.

4. The personal image and makeup of the store clerk should be appropriate, because a good image and makeup are more convincing in the sales process. In particular, beautiful makeup can help sales of cosmetics. The specific task is to put on delicate makeup and check each other's appearance and makeup.

5. Our warm service and professional language are both important. No one will reject your enthusiasm, even if they don't buy it today, because you are very enthusiastic and professional, I believe she will come back one day. The specific job is to serve every customer with a smile, use the most professional knowledge to explain sales, and make customers feel at home.

6. Prepare daily customer files, insist on adding new members every day, and return old customers to the store every day. The specific work is: every new customer must carefully record the contact number, age, skin type, and work industry so that they can be notified accurately when large-scale events are held and re-sold accurately. Contact several old customers every day and invite them to return to the store to distribute trial samples of new products for resale.

7. Listen humbly to every customer’s opinions or suggestions, which will help us better improve the store. The specific work is: the opinions and suggestions of customers every day must be clearly classified and recorded. That is our most valuable improvement plan, and it will also give the customer the feeling that we value her.

8. Try to sell more every day. The specific work is: sell products to more customers, and sell more products to each customer, so that a little makes a lot. These are two ways to increase sales. If you do it carefully and patiently, customers will feel that they have received very attentive and thoughtful services.

9. Complete the missing products before the end of work every night. The specific work is: counting the sales lines of the previous day in the accounts, and filling in the missing items in the sales area in time to facilitate the normal and smooth sales work of the next day.

For the time being, I have summarized the normal work that should be done in a day. I feel that there are still many shortcomings, and I am waiting for further progress in learning. Do everything with your heart, go to work, and you will succeed.