Traditional Culture Encyclopedia - Hotel accommodation - How to organize Ctrip background data

How to organize Ctrip background data

Want to ask Ctrip how to sort out and analyze background data? The answer is as follows:

How to use Ctrip background data analysis to obtain traffic;

The operation manager of the hotel brother opens the data that Ctrip wants to see in the background every day. The first is the real-time data of business links, and this picture is the real-time data. We can look at this picture, which is mainly divided into two modules, namely: core conversion index and real-time status index, as well as tension. Core conversion indicators include visitors and booking orders; Real-time status indicators include occupancy and in-store nights. Through the data of this picture, we can see the hotel's inter-store nights and orders, and most of our adjustments can also be guided by this picture. These data can be seen through the business communication between computers and mobile phones.

Next, let's look at the reservation order. The same period last week was 2. Up to now, 24 new valid orders have been booked every day. Then, judging from the occupancy rate and inter-store nights in the picture, if the hotel usually has 45 inter-store nights, it is considered as normal. There are only 38 inter-store nights today, which means there are even fewer inter-store nights in this hotel today. Look at the whole, from the number of visitors, booking orders, occupancy rate.

A high number of visits indicates traffic, and a low order indicates a low conversion rate. Under normal circumstances, your traffic and conversion rate should be the same, so when your background data shows a big gap in ranking, you have to click on each item to see which link is out of order.