Where can I book Maotai moon cakes?

Following the "reselling" of Maotai ice cream with a three-fold price increase, as the Mid-Autumn Festival approaches, mooncakes of Kweichow Moutai (SH6005 19, share price 1898 yuan, market value of 2.38 trillion yuan) are being resold by scalpers at high prices.

The reporter of the National Business Daily noticed that Maotai moon cakes were produced by OEM and did not contain any Maotai ingredients, although Maotai Hotel said that Maotai moon cakes had already been sold out and resolutely resisted high-priced resale. However, there are still self-employed individuals who continue to sell online at high prices under the banner of "Maotai New Product Experience Store", with monthly sales reaching 1000+. Some merchants even said that the mooncakes sold were "straight hair of Maotai Hotel".

It has been sold out, but it is resold at a high price.

Recently, some media reported that "scalper" was reselling Maotai mooncake gift box, and the official price was 365,438 yuan +08 yuan/box. The prices of "Yellow Cattle" exceeded those of 500 yuan, and some of them were 658 yuan, which was quickly searched. In the evening, WeChat official account, the official WeChat of Maotai International Hotel, quickly clarified: "In view of the current price increase of some merchants in the market, we resolutely resist and ask consumers to consume rationally."

Maotai Hotel pointed out that in July this year, two sets of mooncake gift boxes, Yuhu Yue Ying and Liu Xin Mooncakes, were launched at the prices of 1 88 yuan/box and 3 18 yuan/box respectively, accounting for about 654.38+million boxes. At present, both mooncake gift boxes have been sold out.

On August 26th, the reporter of National Business Daily called the public telephone of Maotai International Hotel as a consumer. Regarding the resale at high prices, the staff said: "I don't know about the price increase, but we have sold out all in July 15." He also said that in the past, the way of selling was telephone reservation.

It is worth mentioning that after the launch of Maotai ice cream in May this year, the business of "purchasing" Maotai ice cream was derived on the e-commerce platform. The price of "Daigou" is about 120 yuan ~240 yuan/cup, which may even be more than 3 times compared with the original price of 66 yuan/cup.

Some netizens lamented that it was really "a touch of hair will rise", and Maotai moon cakes were resold at a high price, just like the previous "purchasing" Maotai ice cream.

After searching for "Moutai moon cakes" on the e-commerce platform, the reporter of the National Business Daily found that Moutai moon cakes sold out in mid-July can now be seen everywhere on the e-commerce platform. The reporter contacted a store with a monthly sales of 900+. The customer service of the store said that after purchasing, it did not reply to the reporter's inquiry about its source of purchase.

The reporter entered another store with a sales volume of 1000+, named "Maotai New Product Experience Store", and saw that the price of Yuhu Moon-welcoming Gift Box was 388 yuan/box, and that of Liu Xin Moon-cake Gift Box was 498 yuan/box. For the source of Maotai moon cakes, the customer service staff replied: "We send them directly from Maotai International Hotel, and we will lose ten if we leave one." However, the information of the merchants shows that the business type of the store is individual industrial and commercial households, and the products sold in the online store are only Maotai moon cakes and Maotai ice cream. In 2020, the price of complimentary wine will be as high as 368 yuan/box.

Since 20 17, Maotai International Hotel has been offering moon cakes before the Mid-Autumn Festival, and the prices are mostly around 400 yuan. For example, the official prices of three mooncake gift boxes launched in 2020 are 158 yuan (8 capsules), 288 yuan (8 capsules with 2 bottles of 249 ml Moutai) and 368 yuan (8 capsules with 2 bottles 100ml Xijiu).

In addition, this year's moon cakes of Maotai International Hotel do not contain any Maotai ingredients, but are produced by OEM.

It is worth mentioning that in June this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and the General Administration of Market Supervision jointly issued the "Announcement on Curbing the" Sky-high "moon cakes and promoting the healthy development of the industry", pointing out that the boxed moon cakes with a unit price exceeding that of 500 yuan should be mainly supervised.

On the 26th, the reporter interviewed Zhu, vice president of Guangdong Food Safety and Security Promotion Association, through WeChat. His view is that the "sky-high" moon cake purchase restriction order issued by the four ministries and commissions of the state is a very good "top-level design" for the healthy, benign and orderly development of the whole industry. The category of moon cakes itself is a sentimental product with homesickness. If you attach too many gift attributes, it is actually incompatible with China culture. As a very important supporting point of China culture, moon cakes are more scene attributes and functional attributes, hoping to make it return to quality as the core.