What should the hotel do in terms of vision, taste, smell and environmental atmosphere?

1

Application of Touch in Modern Packaging Design

The first form of visual touch is caused by the texture of the packaging material itself. Through the visual touch of the surface texture of packaging materials, it is widely used in many designs to establish affinity and temptation with consumers.

The second is a further innovation based on the first one, which not only considers the choice of packaging materials, but also simulates the texture elements of the packaged products on the product packaging, so that consumers can get the cognition and recognition of the packaged goods at the first time, and this recognition is completed through the visual sense of packaging. For example, in the packaging design of a box of orange juice, the texture of orange peel can be designed on the outer packaging of goods by truly simulating the texture of orange peel, thus establishing a strong vision and touch, and establishing a cognitive and identification relationship with consumers very accurately and effectively.

2

Application of Taste in Modern Packaging Design

Color is the most important link in food packaging design, and it is also the information that consumers can receive the fastest. Consumers have rich associations with colors through the interaction between matter and spirit, forming various symbols of taste perception. For example, red fruits give people sweetness, so red is often used to convey sweetness.

As for the strong and weak characteristics of taste, such as softness, hardness, crispness and smoothness, designers mainly express them through the strength and lightness of color design. For example, crimson and scarlet are used to represent foods with heavy sweetness, vermilion is used to represent foods with moderate sweetness, and orange is used to represent foods with light sweetness. There are also some foods or drinks that directly express their taste with the colors people are used to. For example, dark brown has become a special color of foods such as coffee and chocolate.

In addition to color, packaging patterns also have a great influence on the transmission of food taste information. Pictures or illustrations of different shapes and styles on food packaging will give consumers taste hints. Circular, semi-circular and oval decorative patterns make people feel warm, soft and moist; Square and triangular patterns will give people a cold, hard, brittle and dry feeling. In addition, more and more food pictures appear on the packaging. On the one hand, they show the appearance of food in packaging, and at the same time, they make people think that things in packaging can be made into finished products by some food "beauty" methods, and they can also be as "color, fragrance and taste" as in the picture.

three

Application of Odor in Modern Packaging Design

Make the smell into a figure, add color, and you can display a color shape figure with smell information. Using the olfactory information of color, we can create olfactory patterns in design. For example, in the design of food packaging surface, in order to explain and convey the olfactory information of food packaging surface, it is suggested to store the smell of food inside. By creating words, colors and graphics with smell creativity, we can convey graphics that cannot be described in detail.

four

Application of Vision in Modern Packaging Design

Firstly, the influence of visual elements on people's psychology and physiology, that is, the nature of visual elements, such as color, will have a direct impact on people's psychology and physiology. This kind of reflection has become a common convention and has certain implications. For example, warm colors remind people of the sun, fire, or enterprising things, while cool colors can remind people of water, air, rationality and calmness.

Secondly, the relationship between visual elements and consumers' economic and cultural aspects means that different consumers have different economic abilities and cultural and educational levels. Their appreciation of beauty is different from their requirements for quality of life, and their acceptance of visual elements such as color will also be very different. Therefore, packaging design should be very careful to choose the corresponding elements, such as color, graphics and texture.

Finally, the relationship between visual elements and the living environment of consumers means that packaging is always in the specific environment of consumers' lives. Therefore, when designing packaging, we must consider the color and texture of various daily necessities related to packaging, so as to make the packaging image visually consistent with the living environment of consumers.