Traditional Culture Encyclopedia - Hotel accommodation - As a representative of budget hotels, how does Hanting locate its industry and brand?
As a representative of budget hotels, how does Hanting locate its industry and brand?
Head-on positioning and extended positioning. According to the relevant information of Daoke Baba, Hanting, as a representative of budget hotels, carries out industry positioning, brand positioning and head-on positioning: also known as antagonistic positioning, that is, confronting opponents. Avoid strong positioning: competitive dislocation, that is, avoid strong competitors. Extended positioning is also called extended positioning.
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