Hello hotel

As one of the few surviving platforms in the bicycle industry, Hellobike has previously announced that it will give up listing in the United States, but its business expansion has already made it no longer limited to bicycle enjoyment. And * * * has become a comprehensive platform for enjoying the expansion of travel business such as motorcycles, hitchhiking and electric cars.

Li, CEO of Hello Bike, had previously said, "Hello has not positioned itself as a business-only company, but we hope to develop into a comprehensive super-inclusive life platform, so Hello has done two rounds of business, such as changing electricity, taking a ride, taking a taxi and living locally. A comprehensive super-inclusive life platform will be an important goal of Hello in the next few years.

Expanding the business boundary again, Hello Hotel connects travel and local life services.

Since the A round of financing was completed in 20 16, Hellobike has completed 10 financing in five years. In fact, as early as 20 18, after changing its name to Hellobike, it has already indicated the intention of business expansion. Following the launch of hitchhiking, motorcycle, electric car sales, electricity exchange and other businesses, as well as the start of local life services, the hotel has undoubtedly become another attempt for Hellobike to break through the business boundary.

With the expansion of business scope, Hellobike is obviously no longer a simple travel platform, and the continuous exploration of the business layout of travel-related hotels in the upstream and downstream of the travel industry chain is more like its intention to make up for the travel ecology. In its previously published prospectus, it has been shown that * * * enjoys two rounds of business and hitchhiking has become the main source of income.

Following April, 2020, Hello launched an online life consumption portal, providing services such as shops, restaurants, finance, maps and tourism. This also makes the prototype of its local life service take shape. For Hellobike, which wants to be a "super-inclusive life platform", the hotel business launched on this basis is not only a supplement to the next link of travel business, but also a supplement to the local life service business.

However, in the eyes of many people in the industry, under the situation that Hellobike is currently building a platform ecosystem to meet the needs of more users, whether it is based on Internet travel services or going to local life services, the hotel business will face the trend of being surrounded by strong enemies at this stage.

Cutting into the hotel segment, Hello Hotel may still have a chance.

Judging from the current officially announced business form, Hello Hotel adopts a light joining mode similar to OYO, which is mainly aimed at small and medium-sized single hotels. In addition to uniformly changing the brand to "Hello Hotel", Hello Hotel will also take traffic empowerment, operation empowerment and revenue management optimization as the breakthrough points to achieve cost reduction and income increase for single hotels. After joining the hotel, Hello will provide one-on-one professional guidance to help the hotel optimize the front-end display from the aspects of OTA platform optimization and channel development, and adjust the operation strategy in time through the change of traffic data in the business circle.

According to official data, after the professional guidance of the operation team, after 23 days, the personal orders of a franchise store in Sichuan increased by 37%, the number of OTA hits increased by 35%, and the service quality of OTA improved on average 17%. So it is not difficult to see that Hello really wants to bring single hotels into this system and form a hotel chain group.

In fact, this joining mode is obviously a relatively low-cost way for Hellobike who has just entered the hotel industry. After all, compared with the huge investment in self-built hotels, there are greater risks in the case of not making profits. At present, single hotel is an extremely scattered and relatively blue ocean market. China Hotel Industry Report shows that there are about 920,000 single hotels in the domestic hotel stock market, accounting for more than 85%, and the accessible market size is close to 1 trillion. Although the development of OYO in the domestic market was not satisfactory before, Hello clearly saw this huge potential market.

However, OYO's attempt in this field has been officially made, which undoubtedly gives Hello Hotel valuable experience. Yang Lei, CEO of Hello Bike, has previously revealed that "most users of Hello are ordinary people who have sunk into the market. Based on this user base, Hello hopes to be a low-end hotel ". However, in the absence of uniform standards for service standards and operations, this kind of hotel will obviously bring more room for development.

Although the OTA platform, which has obtained the resources of high-star hotels and mature hotel chains, has built a deep moat in business and user habits. However, judging from Meituan, which has also entered this field for a short time, its first-quarter financial report shows that the income of shops, hotels and tourism businesses reached 6.584 billion yuan, up by 1 12.7% year-on-year. It is not difficult to find that there is still a lot of market space under the traditional OTA platform.

No matter the hotel or OTA, Hello needs to be further explored at this stage.

For Hello, which now has 400 million users, it has demonstrated the advantages of the traffic platform, which is obviously or just a way to divert users from the new hotel business. But now, in the field of chain hotels, according to the Report on the Development and Investment of Chain Hotels in China 20 19 released by Yingdie Consulting, as early as 20 19, the number of hotels in the whole season was the least, with 553 stores, while the number of stores in 7-day hotels was the largest, reaching 2,283, and the number of rooms in Home Inns even reached. So this also means that Hello Hotel has a long way to go to make a rapid breakthrough in this field.

In fact, single hotels are also facing many unresolved pain points, and due to problems such as popularity, such hotels are also easily kidnapped by OTA. It is reported that OYO paid 200 million yuan and 400 million yuan for Ctrip and Meituan respectively, and it also needs to pay a certain commission to reach a deal on the corresponding platform. But in contrast, Hellobike itself is a traffic channel, but it takes some time to cultivate users' habits at this stage.

Therefore, at this stage, for Hellobike, how to complete the cold start, import platform traffic into this business, and cultivate users' usage habits will be an urgent problem to be solved. As for whether this business line can expand travel business and fill in the layout of local life services, it will take time to give an answer.