Traditional Culture Encyclopedia - Hotel accommodation - How to locate the hotel management policy and how to choose the advertising method?
How to locate the hotel management policy and how to choose the advertising method?
The second is to calculate your customer base.
If the customer base is mainly business groups, then build a hotel that pays equal attention to accommodation, entertainment and business!
If the customer base is mainly tourists, then it is mainly accommodation and entertainment ~!
If the customer base is relatively small, I suggest you set up an accommodation-oriented company and strengthen the service ~!
As for how to increase the number of customers, we can start from the following aspects:
1 Take the initiative to contact travel agencies (regardless of size) for win-win cooperation. While ensuring its own profits, it will benefit travel agencies and establish cooperative relations with them, thus increasing the number of tourists.
Same as above, contact government agencies, and cooperate with them to hold meetings, entertainment and other activities in your hotel, even if it is only the cost price, because TV stations and other media will report these meetings and increase the visibility of your hotel for free ~!
The most important thing is to improve the quality of your hotel's service, decoration, catering and other basic services, because this is a basic strategy for the long-term development of a hotel ~!
And your publicity strategy:
1 hold promotional activities to interact with consumers.
Advertise on TV.
Establish advertisements, shuttle buses and other service facilities in transportation hub areas such as railway stations and bus stations ~!
4. Set up special members ~!
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