Advantages of hotel individual to membership.

Members provide exquisite services to customers. In addition to discounts and points, the hotel can also provide customers with various services, such as mailing small gifts, sending greeting messages and offering birthday discounts on every birthday.

After the hotel implements the membership system, customers can become stable members, and customers can be encouraged to continue spending in the hotel through bonus points and gifts. After obtaining all the information of customers, we can communicate with customers through various forms, so that they can have emotional dependence on the hotel and improve their loyalty.

Membership system, also known as "club marketing", was born in19th century. In 1960s, membership system was widely used in western countries, first in hotels and retail industry, and then gradually extended to other industries. After entering the 2nd/kloc-0th century, the membership-based marketing model was introduced to China, which was widely used in hotels, sports fitness, cinemas, restaurants, tourism, beauty salons, transportation, sports buildings, automobile maintenance, education and training, domestic service, finance and securities and other industries.