Hotel business and management

Let's talk about management first: determine the orientation of the hotel, such as express hotel style, apartment self-help, star hotel model and so on; Determine the target customer groups according to the geographical environment and regional business environment, such as tourism, business or high-end leisure; According to the determined positioning and customer base, hardware advantages and service contents (such as wireless internet access, fast network speed, complete provision of daily or office supplies, etc.). ) will be clarified; Then determine the marketing strategy (membership system, promotion strategy, etc. ); Let's talk about pricing strategy and revenue target first.

Management content: the focus is on the guarantee of service quality, and the operation assessment standards are put forward (from communication etiquette, customer demand and complaint response speed, hardware maintenance quality, catering varieties, health maintenance degree, etc.). ), you can refer to the evaluation standards such as Home Inn, Star Hotel and KFC.

Financial aspect: according to the content of providing services, determine the cost budget standard and calculate the annual profit.