What are the hotel service innovations?

Hotel service innovation needs to build a systematic service framework from the direction of the individual market demand of hotels and consumer hotels, and bring high added value to their own services through featured services, customized services and combined resources services. In addition to various supporting measures taken by government departments to create a good external environment, hotel service innovation should also strengthen the management of service innovation and raise the level and ability of service innovation to a new level through various effective management methods.

First, the main characteristics of the development of the hotel industry At present, diversified types of subdivided hotels have emerged. In order to meet the diversified market requirements, after years of development, China hotel industry has emerged several types of hotels, such as business hotels, tourist hotels, budget hotels, theme hotels, holiday hotels, conference hotels and ordinary hotels. Information and intelligent development of hotel service. Modern science and technology have accelerated the development of China hotel industry to intelligent service hotels represented by electronic information technology and chain operation. The development of new intelligent hotels can provide personalized services such as artificial intelligence automatic adjustment technology, temperature and light, broadband internet access, remote network reservation and so on. The traditional hotel industry is gradually turning to a new era of economic hotel development. The development space of budget hotels is vast, which conforms to the development trend of international hotel industry and the actual market demand of domestic tourists for hotel industry.

Second, the advantages of hotel service innovation

Efficiency of service innovation. Hotels have strong adaptability to service innovation. This requires that hotel service innovation should have certain advantages in construction period, capital demand and management cost, and be able to adapt to the diversified demand points of the market, and the main sources of its service innovation should be able to adapt to it from the aspects of mechanism, efficiency and decision-making operation.

In the service innovation mechanism. Most innovative hotel service operators have a strong sense of innovation, and the hotel management structure is relatively simple and flexible. They can take the initiative to innovate by overcoming their weaknesses in scale and financial resources, and spare no effort to innovate products and services, so as to strive for survival.

In terms of service innovation ability. Hotel services are more targeted, internal communication is fast and effective, and it responds quickly to changes in specific market segments. Be able to seize the best opportunity of service development, adjust the business direction in time according to the changes in the situation, and actively mobilize resources for service innovation. The relaxed and free internal environment of hotel service innovation is more conducive to the development of service innovation.

Third, the difficulties faced by hotel service innovation Most hotel service innovations are driven by market demand, and service innovation activities are carried out through customer segmentation. Therefore, the hotel's flexible service innovation mechanism can achieve greater success rate of service innovation. However, due to historical reasons, China local hotel service innovation started late. Service innovation ability is still very weak. In reality, there are still some constraints and unfavorable factors in hotel service innovation in China, mainly as follows: 1. Infrastructure and hardware facilities have not kept up. At present, a considerable number of traditional hotel facilities in China belong to the category of elimination and environmental protection restrictions. The service level provided by this hardware supporting facility is low and there is no added value. In the fierce market competition, innovation is difficult to achieve. 2. Lack of innovative service talents. Many high-quality talents do not serve the hotel innovation well, which makes the hotel service innovation not get enough knowledge guarantee. Hotel service innovation requires a high number, quality and level of service personnel, and these personnel are often beneficial to hotel service, which directly restricts the depth and breadth of service innovation. At present, many people don't know enough about hotel management. In addition to hotel management professionals, many college graduates are reluctant to work in hotels, which limits the improvement of hotel management technology to some extent. 3. Lack of mature management mode, insufficient investment in hotel service innovation, and many enterprises have not combined their own actual situation and development characteristics when learning from other enterprises' experience or obtaining management technology from hotel management companies, which have seriously restricted the development of hotel service innovation.

Four. The main ways of hotel service innovation management How to improve the hotel's service innovation ability and enhance its competitive strength is a realistic choice to promote China's economic growth. In order to promote hotel service innovation, it is necessary to eliminate and reduce the factors that adversely affect service innovation activities. In addition to various supporting measures taken by government departments to create a good environment, hotel service innovation, as the main body of service innovation, should strengthen the strategic choice and management of service innovation and improve the quality and level of service innovation. Specifically includes the following aspects. 1. The choice of service innovation projects is further subdivided with the breadth and depth of consumers. Diversified and subdivided services will become the trend of hotel development in the future, providing a broader prospect for hotel service innovation. Therefore, hotel service innovation should pay close attention to market demand, show its potential in market segments, and then carry out service innovation selectively for different markets. By constantly improving products and using advanced services and equipment, we can increase the added value of traditional hotel products and innovate step by step. 2. Choice of service innovation target Due to the limitation of the cost and flexibility of innovative services, we have a clear understanding of the resources and customers of service innovation. When implementing service innovation, the wisest choice is to focus on the improvement of a certain service and form personalized and characteristic services for products. This kind of service innovation can have the innovation potential of low cost and high quality, and will soon gain a competitive advantage.