What is the significance of hotel VI design?

Abstract: Before planning to do brand design, let’s first understand what the hotel vi design includes! Generally speaking, hotel VI design generally includes two major contents: the basic part and the application part. The basic part contains the hotel's name, logo, standard fonts, main color, etc. The significance of hotel VI design is to enhance the overall image of the hotel, increase brand loyalty, enhance employees' empathy, and differentiate it from other hotels. What does the specific hotel VI design include and what is the significance of hotel VI design? Keep reading! 1. What does hotel VI design include?

Before a new hotel opens, it should organize VI design. Before starting this work, as a hotel investor and management team, it is necessary to understand the hotel VI design. What is included?

Hotel VI design generally includes two major parts: basic part and application part.

1. The basic part includes: hotel name, logo, standard fonts, main color, auxiliary graphics, standard printing fonts, prohibited rules, etc.

2. The application part includes: signage and flags, office supplies, public relations supplies, environmental design, employee clothing, special vehicles, etc.

2. What is the significance of hotel VI design?

1. Improve the overall image of the hotel

For hotels, VI is just like people. It is the face and image of the hotel. The competition in the hotel industry is also very fierce at present. The importance of VI design is becoming more and more obvious. It directly affects the overall image of the hotel and the competitiveness of the hotel in the entire industry. . Therefore, in order to achieve better development in the industry, every hotel should carry out VI design. However, there are still some hotels that do not realize the importance of VI design to the hotel, or even ignore it.

2. Improve brand loyalty

VI design in the hotel industry is the same as other corporate designs. The success of the design directly affects the feelings of the audience. VI uses unique A visual symbol system to attract the attention of the audience and generate memory in the audience, so that the audience has a high degree of loyalty to the products and services provided by the hotel.

3. Improve employees’ sense of empathy

VI can enhance the hotel’s image externally, but it can also effectively enhance employees’ sense of identity internally, giving employees a sense of belonging. It can also Enhance the cohesion of employees, improve the morale of the hotel, and make the hotel more competitive in industry competition. Successful hotel VI design can effectively convey the hotel's business philosophy and cultural connotation, and express these abstract things in a visual form.

4. Differentiation from other hotels

VI can make the hotel different from other hotels, so that its own hotel has industry characteristics and its own characteristics. In this way, It can effectively ensure that the hotel is independent and irreplaceable in economic activities, and better clarifies the hotel's positioning in the market.