What are the investment prospects of budget hotels?

These contents were all analyzed in 2008, and the following is a detailed summary:

According to the recently released "2007 China Economy Hotel Survey Report", in 2006, the domestic economy.

The phenomenon of "double drop" appeared in budget hotels for the first time. In 2007, the operating conditions of such hotels continued to decline, and many small budget hotels located in the suburbs were eager to "sell". According to preliminary statistics, the average number of such hotels in recent days is few.

The market price dropped 1 19 yuan, and the average occupancy rate dropped by 7%. Professionals believe that the development of domestic budget hotels may enter a recession.

Conceptual positioning error

Although domestic budget hotels have a history of five or six years, people still don't have an accurate concept and positioning for the word "budget hotel". As a new hotel "new thing" from abroad, many people in China are still unfamiliar with "economy hotel", which leads to many embarrassing situations in the domestic economy hotel market.

According to foreign information, most people understand budget hotels in this way. That is, the service function is simplified to a simple hotel that only provides standardized accommodation, and its facilities are equivalent to ordinary hotels with more than three or four stars.

Low; Pricing is equivalent to 25-50% of medium-sized hotels; Accommodation targets are mainly short-distance tourists and ordinary customers with low budget, which are three basic conditions that economy hotels must have. As for "chain" or "addition"

Alliance is a way for budget hotels to expand their scale and reduce their costs. However, the investors of some domestic budget hotels, and the hotel properties they built, just fundamentally violated the above objectives and caused the economy.

A basic reason for the decline of hotels.

Competition is unprecedentedly fierce.

At present, the unprecedented fierce market competition in China is another important reason for the recession of budget hotels.

Because. Budget hotels not only meet the needs of the mass market, but also attract more and more investors to develop and build budget hotels with its unique advantages of low price and good quality. At that time, the market generally believed that the return on investment of budget hotels

The rate can reach 20%. As a result, people flocked to this property market. With the approach of the 2008 Beijing Olympic Games and the 20 10 Shanghai World Expo, domestic budget hotels have mushroomed.

Stand up. The expansion speed of some brand hotels has even reached a dazzling level, and some expansion speeds have exceeded 200%.

According to statistics, as of June 5438+00, 2007, Rujia had 20 1 stores, Jinjiang Star reached 148, and Motel was 107. Compared with the same period in 2006, the highest expansion rate among the three countries has exceeded 106%. Such excessive expansion has far exceeded the market demand, and has formed a situation in which supply exceeds demand and the survival of the fittest is eliminated.

Recently, many budget hotel investors have seen the inherent risks in this market. Some large brand hotels began to lower prices to compete for lower-end customers, while a number of small budget hotels located in remote areas such as Pudong, Songjiang, Baoshan and Qingpu were sold.

Fuzzy service function

Some people say that the current domestic economy hotels are not "economical", which makes sense. The simplest configuration of foreign budget hotels is "double B" (bed+breakfast BREKFIRST).

Basically meet the basic accommodation needs of customers. Our budget hotel pursues "grade" and "perfection", and its facilities and decoration are becoming more and more luxurious. The lobby of a chain brand economy hotel in Shanghai and

The stairs are richly decorated, there are exquisite sculptures in the room, there is a big shower in the bathroom, and the room is even divided into upper and lower suites. Even some hotels have introduced the so-called "DIY" concept, setting up a kitchen in the room and washing clothes.

Rooms and other facilities, euphemistically called "self-service" by residents ... have completely divorced from the concept of "economy".

Because the investment cost of budget hotels is getting higher and higher, the ultimate investors will certainly follow suit.

Get paid at the camp. As a result, the operating price has also risen. The price of budget hotels in the United States is generally 30 to 65 dollars. According to the corresponding income and price level in China, the budget hotels here should be priced at

120 yuan is more reasonable. But at present, most budget hotels in the market charge 200 yuan, and some even exceed 300 yuan.

Joining the chain is blind.

The reason why budget hotels

Love "chain" and "joining", the purpose is to do scale. On the one hand, it can promote hotel brands and increase occupancy rate; On the one hand, it can also reduce the investment cost. For example, unified procurement, unified booking and unified service.

Services, etc. Give full play to the advantages of "economy" through "chain" and "joining". However, the development of some domestic budget hotels has gone to two extremes. Either "one-on-one", just want to fight alone in the market, one

Deputy "who else" momentum; Or encourage "joining" without restriction, whether Tom, Dick and Harry are under his command or not. There was once a domestic budget hotel that spent hundreds of thousands of dollars to buy a brand agent in China from overseas.

Yes, and then continue to attract franchisees. After the hotel opened a "model store" in Shanghai, it expanded several "franchise stores" in just a few months. As a result, the "franchise" stores of various brands soon appeared uneven after opening.

Qi situation. Due to excessive expansion, the hotel finally lost all its money.