Theme activity plan of "Our Festival Tanabata"

In order to ensure the effectiveness of activities, it is often necessary to make an activity plan in advance. The activity plan is a written plan that defines the time, place, purpose, expected effect, budget and method of the activity. So how should the activity plan be formulated properly? The following is the theme activity plan of "Our Festival Qixi" compiled by me, for reference only. Let's have a look.

"Our Festival Tanabata" theme activity program 1 Tanabata is one of the important national traditional festivals in China. In order to protect and inherit this intangible cultural heritage, give full play to the carrier role of traditional festivals in promoting the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, educate and guide the broad masses of cadres and people to establish a correct concept of marriage and love, and promote family harmony and social harmony, our office decided to carry out the theme activity of "Our Festival". Tanabata Love, August.

I. Guiding ideology

Deepen the theme activities of "Our Festival" and carry out the theme activities of "Our Festival Qixi" around the construction of the socialist core value system. Through a series of colorful activities, it highlights the cultural connotations such as love loyalty and family happiness on Tanabata, guides cadres and the masses to identify, respect, inherit and carry forward traditions, promotes the healthy growth of modern family concepts, and forms spiritual strength and spiritual ties of unity and harmony in the whole society.

Second, the theme of the event

With the theme of "faithful love and happy family", we will guide people to pursue a better life of faithful love and happy family.

III. Contents of activities

1. Launch the "Love on Tanabata" activity. Read Chinese classics. " Sub-district offices organize love poetry reading activities and advocate loyal love views; Various departments organize Chinese classic reading activities such as reciting classic love poems and telling beautiful love stories, guide people to feel the charm of traditional culture, and strive to convey positive life pursuit, noble emotional realm and healthy life interest to cadres and the masses.

2. Carry out various cultural activities of "Tanabata Love". Sub-district offices will organize bonfire love song activities, promote Chinese traditional civilization of faithful love, create an atmosphere of family happiness and social harmony, and push the theme activities of "Chinese Valentine's Day Our Holiday Love" to a climax.

Four. Activities require

1, highly valued and carefully organized. "Our Festival Qixi" is an important part of the theme activity of "Our Festival" initiated by the Street Civilization Office, and it is also an important carrier of mass spiritual civilization creation activities. All departments should combine the activities of creating civilized units that are being carried out in our street, strengthen leadership, carefully organize, and achieve extensive participation, diverse forms, rich content and profound education. All departments should carefully organize activities to deepen the reading of Chinese classics during the festival.

2. Highlight the theme and take various forms. We should focus on cultivating people's noble sentiments, highlight the themes of love loyalty, family happiness and social harmony, pay attention to the content, form and carrier of innovative activities, closely integrate Chinese traditional culture with modern civilization, lead civilized fashion, cultivate noble sentiments and enhance civilized accomplishment.

3. Strengthen publicity and create an atmosphere. It is necessary to intensify publicity and give full play to the role of various media. All units and departments carried out in-depth "Chinese Valentine's Day Our Holiday Love" activities, timely reported the experiences of cadres and the masses, and created a strong holiday atmosphere.

The second part of the theme activity plan of "Our Festival Tanabata" is to inherit and carry forward Chinese excellent traditional culture, cultivate and practice socialist core values, and sing the theme of "Our Festival". According to the requirements of the Municipal Civilization Office and the actual situation of our county, the theme activity of "Our Festival Tanabata" is now widely carried out in the county as follows:

I. Purpose of the event

Based on the cultivation of socialist core values, while carrying forward the traditional culture of the Chinese nation, we should fully tap the excellent cultural connotation of Tanabata, guide people to recognize, respect, inherit and carry forward the tradition, promote the healthy growth of modern marriage and family concepts, create a civilized and healthy social environment and a positive humanistic atmosphere, and promote family harmony and social harmony.

Second, the date of the event.

20XX August 27th-August 28th

III. Contents of activities

1. Carry out Chinese classic reading activities around the theme of Tanabata.

During the "Chinese Valentine's Day" period, all departments and units should make full use of the established "moral lecture hall", dig deep into the cultural connotation of "Qixi", highlight the theme of "loving loyalty and serving the country and family happiness", and carry out various forms of reading meetings and lectures. Teenagers and poetry lovers should be organized to read China's classic love poems, love story parties and other forms to carry out rich and varied reading activities, so that the masses can fully feel romantic love and pursue a happy life.

2. Carry out typical publicity activities of "Harmonious Couple and Happy Family". It is necessary to combine the selection activities of "Good Couple, Good Mother-in-law, Good Child" and "Five Civilized Families" to further educate and guide the majority of couples to share housework as much as possible and do things together (work, leisure, visiting relatives and friends, etc.). ), exchange feelings, enhance understanding, and pursue a happy love and family harmony.

3. Highlight the characteristics of Tanabata and carry out various outdoor activities.

All departments and units should make full use of parks, squares, ancient towns, scenic spots, ecological wetlands, etc. in our county, hold blind date parties, social parties and other activities, attract the participation of the masses, especially young friends, carry forward the traditional culture of Qixi, advocate civilized new styles, and feel the charm and strong festive atmosphere of traditional festivals.

4. Organize various skill competitions. It is necessary to extensively carry out various skill competitions among women, advocate modern women to pursue technical and cultural knowledge, and show the virtues of modern women such as diligence, wisdom and virtue.

Fourth, the job requirements

1, carefully organized and arranged. All units should take the "Qixi" activity as an important form to enrich the people's spiritual and cultural life, closely integrate it with the activities of creating civilized cities, civilized units, civilized villages and towns, and civilized communities, closely integrate it with the ideological and moral construction of young people, fully mobilize the enthusiasm of the masses, attract extensive participation of the masses, and ensure the safe and orderly development of activities.

2. Pay attention to the formal characteristics. It is necessary to take the "Qixi" activity as an important part of strengthening the civilized quality education of the whole people, constantly expand the field of activities, enrich the connotation of activities, innovate the carrier of activities, carefully design activities that the masses are willing to participate in and facilitate participation, and enhance the universality and appeal of activities.

3. Strengthen publicity. County TV stations, county radio stations, jinxiang news Daily and county government portals should open columns during festivals, strengthen the publicity of the theme activities of "Our Festival Tanabata", vigorously publicize and report the new customs and fashions that appeared during Tanabata, further promote and publicize the traditional virtues of the Chinese nation, and strive to create a strong atmosphere of respect, love and participation in traditional festivals in the whole society.

4. Sum up experience in time. On the basis of carefully organizing activities, plan, arrange, record and summarize well, and collect pictures, videos and written materials of activities.

Chinese Valentine's Day, the third chapter of "Our Festival Qixi" theme activity program, also known as Qiqiao Festival, Qiqiao Festival or Seven Sisters's birthday, began in the Han Dynasty. In China, on the night of the seventh day of the seventh lunar month, the weather is warm and the plants are fragrant. This is commonly known as China Valentine's Day, and some people call it "Begging for Clevership Festival" or "Daughter's Day". It is the most romantic festival among the traditional festivals in China and the most important day for girls in the past. Valentine's Day in China originated from people's worship of nature and ancient women's embroidery. It was not until Tanabata was given the legend of the Cowherd and the Weaver Girl who were loyal to love that it became a festival symbolizing love. In order to better inherit the excellent Chinese traditional culture and tell the story of China, the xx District Library is specially prepared to launch our festival-Qixi online activity, and everyone is welcome to sign up.

Activity time:

20xx August 2 1 to 25

Location:

Online activities

Active object:

All children readers are limited to 20 people.

Event registration:

Please log in to xx for free registration and join the activity WeChat group after registration.

Activity content:

1, Tanabata story, Tanabata culture.

2. Tanabata knowledge quiz.

3. The game of Tanabata.

4. Sign language dance learning on Tanabata.

Activity schedule:

1, August 2 1: Tanabata story, Tanabata culture.

Task: Learn the culture of Valentine's Day in China and tell the story of Valentine's Day in China;

Feedback: Submit the audio of Tanabata ballad, and you can get up to 3 reading passbook points. Finally, upload official website audio and add 2 points.

2. August 22nd: Questions and answers about Tanabata.

Task: scan the code and take part in the quiz.

Feedback: you can get 1 point for participating in the answer, and the top three can get 2 extra points. The person with the same score and the shortest answer time scores.

3. August 23rd: The game of Tanabata.

Task: Skillful with needles, try with needles, and meet with Queqiao.

Feedback: 1 points for the photos of needlework and needlework, and 2 points for the video of the Magpie Club.

4. August 24 -25: Learn "Let Love Spread Out" in the Qixi sign language dance.

Task: Learn sign language dance according to the video.

Feedback: Send a sign language dance video, and get a maximum of 6 points.

The theme activity of "Our Festival, Tanabata" is planned to be 4x 6 14. Weifang Baideli imported Volkswagen 4S store and all models of Kuihui came, with many gifts and surprises, special Valentine's Day activities and hot registration!

munificent gift

● On June 14, the customer who came to the store to enjoy the car presented a Ferrero chocolate, and Bradley imported the public to give you sweetness.

● Customers who book a car on June 14 will receive a Dove chocolate heart-shaped gift box, and the imported Volkswagen will make you sweeter.

● When you enter the store on June 14, you can get a 1000 yuan boutique coupon.

Many surprises-the price of domestic cars and the quality of imported cars.

● The highest discount for Touareg is 653.8+0.5 million yuan, and the lowest is only 630,000 yuan.

● The Beetle has a maximum discount of 80,000 yuan, and the minimum price is only 6.5438+0.8 million yuan.

● The highest discount for golf is 80,000 yuan, and the lowest is only195,000 yuan.

● What's more, Phaeton has benefited from 1.5 million, with a minimum of 620,000.

Among all kinds of car buying combinations, there is always one that suits you.

● A variety of financial loan schemes will benefit you the most.

● Buy a car and get five-year compulsory insurance (you need to enter our store to specify commercial insurance).

● Boutique packages let you not waste money.

What are you waiting for? The best quality, first-class service, the most favorable holiday car purchase plan, and free gifts from imported people are waiting for you!

Give you a sweet taste, Weifang Baideli imported Volkswagen XXX-XXXXXXXXX.

Brief introduction of Weifang baideli company

Weifang Baideli Trading Co., Ltd. was established on 20 1 1, which belongs to Beijing Baideli Automobile Import and Export Group Co., Ltd. and is the only authorized dealer of Volkswagen imported cars in Weifang, Shandong. The company is located at the intersection of Weizhou Road and Bama Road, Fangcheng Street, Fangzi District, Weifang City 100 meters west, with a registered capital of103 million yuan and an area of 4,930 square meters. It is a well-known automobile sales enterprise in the local area and even in the whole province.

The company specializes in the sales and maintenance of Phaeton, Touareg, New Beetle, Scirocco, Eos, CC, Magotan Travel Edition, Tiguan and other all models of Volkswagen imported cars. The exhibition hall built according to German Volkswagen's global standards is luxurious, elegant, warm and comfortable. While appreciating Germany's exquisite car-making technology, you can also revel in the elegant and harmonious exhibition hall atmosphere. Germany imported maintenance equipment, superb maintenance technology and Volkswagen imported accessories to escort your car.

"Our Festival Tanabata" Theme Activity Scheme 5 I. 20xx Tanabata Valentine's Day Theme:

Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.

Second, 20xx Tanabata Valentine's Day target market positioning:

The high-paying class and senior white-collar workers who are still single are further promoted to the social middle class.

Third, 20xx Tanabata Valentine's Day slogan:

Today is Tanabata Valentine's Day. Say goodbye to bachelors.

Fourth, 20xx Tanabata Valentine's Day. Specific activities:

20xx August 2nd (Chinese Valentine's Day):

1. The participant checked into the hotel in the morning and brought a single ring made exclusively by the hotel, which represented his participation in this activity and also sent a signal of single looking for love.

2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed dating between men and women.

3, separate activities until dinner, couples can get to know each other freely. Entertainment places can be hotel cafes, entertainment centers or cinemas.

There will be a night masquerade party and a buffet in the hotel. Participants are dressed neatly and wear a ring to enter the venue. Talented people can take this opportunity to show on stage, or they can pay attention to it silently and find their partners. At the same time, it is also a good opportunity for successful speed dating men and women to deepen their understanding.

5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.

20xx August 2:

1, entertainment activities continue in the morning. There are two competitions: "King of karaoke" and "Running with your girlfriend on your back". Winners can get a free one-night room provided by the hotel, and the room standard is chosen by the winners themselves.

2. Lunch is a simple buffet, which allows participants to continue to light their love fire in a relaxed atmosphere.

3. After lunch, boys choose girls to finish the second speed race for men and women.

The pottery teacher teaches couples to make handmade pottery as a Valentine's Day gift.

Before dinner, it was finally a big confession of love.

6. If the pairing is successful, you can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish on the wishing tree, lock their love on the stone wall of the "Tianya Haijiao" and take photos as a souvenir. Love is long-lasting. Unsuccessful people can check out and leave by themselves.

Five, 20xx Tanabata Valentine's Day marketing strategy:

1, product characteristic strategy: to meet the personalized and diversified needs of single young people looking for partners. Wearing a single ring made exclusively by the hotel shows that you are still single and eager for love and a happy life. Lover lock is a long-term relationship between couples who have witnessed successful pairing, so they are destined to become attached after all.

2. Sales channels:

(1) Direct sales: register directly at the hotel site.

(2) Indirect sales: registration of travel agencies, tourism distribution centers and other institutions.

3. Price strategy:

⑴ Price of new products: During the introduction period, the high-priced write-off strategy will make participants feel superior, and at the same time, it will also make single aristocrats with high salaries and high status interested in it, so that they can feel the joy of finding friends, and at the same time, they will not feel that this kind of "blind date" activity will lower their status. And the hotel will make a lot of money in the short term. When the product gradually enters the mature stage, the price can be appropriately reduced and the market share can be expanded as much as possible. It can also be divided into different qualities and different prices according to the social class of the participants to meet the needs of different groups of people.

⑵ Price in mind: The main market group between the launch periods of new products is the high-paying class, so it is suggested that the whole activity be priced by prestige pricing strategy. It not only improves the value of new products, but also supports the status of participants and gives people spiritual satisfaction.

(3) After the mature period, the discounted price strategy can be adopted: for example, a single doctor in a hospital can register together, and the number can be discounted.

4. Advertising promotion strategy: leaflets, housing promotion (tenants apply first), newspapers and magazines, the first pair of successful100th peers, etc., as product spokespersons.

5. Network marketing: Hotel official website cooperates with Valentine's Day related websites.