Traditional Culture Encyclopedia - Hotel accommodation - Brand positioning of Xingyue Island Wedding Theme Park

Brand positioning of Xingyue Island Wedding Theme Park

Others build hotels, we create the dream of love! Driven by dreams, Xingyue Island Wedding Theme Industrial Park was founded in 2012.

The Xingyue Island Wedding Theme Park is a support project developed by the Kaifu District Government of Changsha City. It is also a bright pearl in the Hanhui Scenic Area. The theme of the project is very consistent with the development concept of Kaifu New District.

Xingyue Island takes the wedding industry as an entry point, fully taps local cultural and other resources through supporting leisure projects, and forms a comprehensive wedding theme park integrating celebrations, leisure, tourism, and industry, thereby promoting new Rural construction, urban and rural coordinated construction, and the realization of a leisure holy land under the unity and prosperity of the nation.

The next five years will be a harvest year for the wedding industry. Xingyue Island is committed to becoming the largest five-star wedding theme park in Hunan and even China.

Short-term goal: to establish a wedding theme industrial park based in Changsha and radiate to Hunan, and to form a business card demonstration effect in large-scale festivals, celebration sightseeing, wedding activities, and leisure vacations.

Medium- and long-term goals: Effectively promote the development of catering, accommodation, shopping, culture and other industries, promote the in-depth development of brands, processing industries, and chain industries, promote the transformation of the rural industrial structure in the region, and create AAAA-level cultural tourism Theme park.