Traditional Culture Encyclopedia - Hotel accommodation - Why did the postwar hotel industry in the United States develop so rapidly?
Why did the postwar hotel industry in the United States develop so rapidly?
The development process of American hotel industry is also the growth process of group. After World War II, with the construction of expressways, modern American hotels came into being. Its original hotels were built on both sides of the expressway, and the first one was an express hotel (such as a holiday inn). In 1970s, its hotel industry developed rapidly. Many hotel brands appeared in 1980s, but they are still in the initial stage of experiment. By the mid-1990s, 50% of hotel brands had disappeared. After the mid-1990s, through continuous integration and mergers and acquisitions, the world-famous Marriott Hotel Group, Hilton Hotel Group, Starwood Hotel Group and MGM Hotel Group gradually formed. At present, there are 66,000 hotels in the United States, and the hotel group rate is over 40%. After 2 1 century, American hotel groups focused on franchising, acquiring single hotels and expanding new international markets (such as China market).
From the development history of American hotels, it can be seen that the hotel industry is bound to go through a process from scale expansion to quality improvement. In this process, only by virtue of its own advantages in talent, brand, technology, management experience, marketing network, etc., can a hotel become a leader in the hotel industry.
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