Does the hotel management system belong to oa, erp or crm

CRM is a method and process to acquire, maintain and increase profitable customers. CRM is not only a brand-new, internationally leading, customer-centered enterprise management theory, business philosophy and business operation mode, but also a concrete software and implementation method to effectively improve enterprise income, customer satisfaction and employee productivity by means of information technology.

Searching for "CRM industry application" in Baidu will find that most industries involving personnel and customer information management are in use, such as education and training industry, hotels, automobile industry, finance and medical care. Even more traditional manufacturing industries are trying to establish a CRM management system.

In the traditional concept, CRM refers to a system with "customer" as the main body, which is realized by computer network. By serving and exploring customers, we can maintain the relationship between customers and sales, improve customer satisfaction and service quality, and provide customers with corresponding products and services in a targeted manner, so as to maximize enterprise benefits.

But now with the popularity of cloud technology, CRM system can not only achieve accurate recommendation, but also use "cloud" to realize the automation of marketing, sales, service and other activities, thus establishing a customer information collection, management, analysis and utilization system and realizing the digital transformation of the industry.