Traditional Culture Encyclopedia - Hotel accommodation - What are the terminal services of hotels, supermarkets and tobacco hotels? Experts suggest, hurry! thank you

What are the terminal services of hotels, supermarkets and tobacco hotels? Experts suggest, hurry! thank you

First of all, we must understand the end customer, which refers to the ultimate buyer of goods. The purpose of buying goods is not for exchange, but for your own use. End customer and sales terminal are two concepts. The sales terminal is the channel member who finally sells to consumers, usually the retailer, that is, the secondary dealer. If it is a factory direct sale, the sales center of the manufacturer is also a sales terminal.

Secondly, as a terminal salesperson, his business content is to maximize the income for the enterprise and expand the visibility, credibility and customer satisfaction of the enterprise, which requires the terminal salesperson to do the following:

First, let the product "move"

1, move-work. The product is static, and the product "itself" can't speak. Only live and dynamic products can attract customers to the maximum extent! Keep your products in working condition at any time, and be able to "move" at any time when customers come, so that products can show their charm.

2. Dynamic-vivid. Through audio-visual teaching AIDS, the boring product introduction is more vivid, lively and interesting. Make full use of all available resources such as demonstration props, KT boards, promotional materials, photos, videos, and single pages to add icing on the cake to product introduction.

Second, let yourself "move"

Manual-"Seeing is believing, listening is empty", no matter how much you say, you'd better demonstrate it yourself. He who talks too much will lose. A successful product demonstration is worth a thousand words.

Tone movement-the language should have rhythm and the tone should have ups and downs.

Body movements-replace language with various body movements and manners, and cooperate with product explanation. Rich body language will also make product introduction vivid.

Emotion-through confident and proud expression, customers' confidence in shopping guide and products will be infected; Show the inconvenience caused by the lack of functions and designs of other products through painful expressions; Through the happy expression, it shows the happy experience brought by excellent products to life.

Third, let customers "move"

Why do magicians like to find live audiences to perform with when performing? Because human nature is suspicious and there is no personal participation, there will always be people who suspect that it is not true. The best way to increase the sense of reality is to let customers personally participate in it, and parents and children use it together. Mobile machines can help customers; Disassembling the machine can help customers; Operate the machine and let customers do it themselves; Product function, customer experience. Once the customer personally participates, it can not only improve their credibility, but also effectively strengthen their sense of participation, and the probability of transaction will definitely increase.

In addition to the above three actions, the key to a shopping guide is to "move" your brain more, use your brain to sell, and use successful skills and methods to consciously sell, rather than consciously sell.

In fact, the most important thing is to communicate with customers, learn more about customers and know yourself.

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