Thank you Express Hotel Hotel Positioning

According to the operating characteristics of chain hotels in third-tier cities, Shangkeyou has formulated a scientific management system for small and medium-sized cities and chain hotels, making Shangkeyou Express Hotel the first brand of chain hotels in third-tier cities.

In 2008, the market situation of hotel industry in China is: choosing to invest in hotel brands in first-tier cities requires more than 3,000 square meters of properties (more than 80 rooms) with an investment capacity of more than 5 million yuan, while the property area suitable for hotels in third-tier cities in the same period is about 2,000 square meters, and 90% of investors have an investment capacity of less than 4 million yuan. Property and capital restrictions have broken investors' desire to join national hotel chains. The founding team of Shangkeyou Group went deep into more than 200 third-tier cities in China, investigated the property status, consumption capacity and hotel investors' needs in third-tier cities, determined the market positioning of "small and medium-sized hotel chains in third-tier cities" (about 60 rooms, with an investment of 8-2.5 million yuan), and established a scientific management system based on the group's international management experience and the operating characteristics of small and medium-sized hotels in third-tier cities. With the protection of the two fortresses of management and market, Shangkeyou Express Hotel soon gained something. By the end of 2009 (less than 7 months of operation), there were more than 60 branches in China. It has created a miracle in the hotel chain industry (Home Inn, the largest budget hotel brand in China, took four years from its establishment to the signing of the 60th branch).

The management and operation system of small and medium-sized chain hotels established by Shangkeyou in third-tier cities has been continuously improved and developed, and shared with more hotel investors in third-tier cities, so that hotel investors in third-tier cities can enjoy the same or even more comprehensive hotel investment consulting and management services as hotel investors in first-tier cities. After more than three years of development, Shangkeyou has established the first domestic industry standard to meet the investment needs of chain hotels in third-tier cities, and created a hotel investment management concept and decoration style completely different from those in first-tier cities. In the aspect of hotel management, the establishment of chain hotel management system in third-tier cities fills the blank field of chain hotel management research in third-tier cities in China; In terms of hotel decoration, hotel products based on consumer demand and market research confirm the fact that Shangkeyou Express Hotel is highly sought after by consumers in third-tier cities.

The market positioning and management system of "specializing in small and medium-sized chain hotels in third-tier cities" initiated by Shangkeyou has made great contributions to the vigorous development of chain hotels in third-tier cities in China, and it is well-deserved as the founding brand and the first brand of chain hotels in third-tier cities in China.