Why did Chongqing Jinke Hotel change its name?

1. market research: the hotel conducted market research and found that the original brand name was not competitive in the market or did not meet the preferences of the target customers, so it decided to change its name to enhance its competitiveness.

2. Adjustment of business strategy: According to the change of market demand and business strategy, the hotel decided to change its brand name to adapt to the new business direction.

3. Brand image remolding: The hotel hopes to remold its brand image by changing its name to improve its popularity and market recognition.

4. Legal issues: The hotel faces legal disputes or intellectual property issues. In order to avoid controversy or infringement, it decided to change its name.

5. Corporate restructuring or acquisition: The hotel has undergone corporate restructuring or acquisition, and the new owner decides to change its name to conform to the new ownership structure or business philosophy.