Why do many movies care so much about Douban score?

Because douban is a platform for the public to evaluate film and television dramas, it is relatively close to the people and has high credibility. Just like eating, you will first search the public comments to see which store has a high evaluation, and the real photos of the restaurant dishes are all evaluated. Merchants naturally took a fancy to the ranking of public comments; When you go out to book a hotel, you will see the hotel evaluation in Qunar.com, the real photos and information of the hotel environment and the geographical location given by the people who have stayed, etc. The hotel naturally attaches great importance to customer evaluation, so as to make insufficient improvements.

Douban provides platforms such as movies and TV series for public comment. In the early days, the number of users of Douban was not as large as it is now, and its influence was great enough. Just for netizens to communicate and screen the excellent works they want to see. Of course, curiosity drives them to see how bad those movies with ultra-low ratings are. Later, the number of users increased and it was widely used. The score of a film and television drama Douban is like the score of a test paper. The public is the teacher who scores, the producer is the student who takes the exam, and the work is the test questions and answers, so the score naturally becomes particularly important. It represents the low and bad exam, just passed, or average or excellent. Other people who haven't seen it will judge whether to watch this work according to this score. Tv dramas are related to click-through rates, and movies are related to box office. The higher the score, the more people will naturally watch and the higher the profit. If the score is low, the box office is likely to end badly, and even the shooting cost will not be recovered.

In the final analysis, most movies and TV series are made for a wide audience (excluding those young people who specialize in fine arts first). The recognition of the audience can bring huge profits to investors, and the starring stars can also get high salaries, so they will naturally care about the Douban score.