commercial plan

The days will pass silently in an instant, and we will usher in new joy and new harvest. At this moment, we need to start making plans. What are the characteristics of a good plan? The following are the model essays of four business plans that I collected and sorted out. Welcome to share.

A venture capital manager once described the business plans he read in a month: half of the 65,438+000 business plans will be eliminated in the first review; After several hours of more detailed assessment, another 25 people were rejected; After further analysis, about 10 in the remaining plans does not meet the requirements.

Among the initial 100 candidate companies, only a few companies can enter the stage of in-depth analysis and evaluation, and even fewer companies can successfully negotiate contract terms and finally get investment. This shows how important it is for enterprises seeking venture capital to draw up an excellent business plan.

So, how does an excellent business plan come out?

Make six things clear

"VC's investment criteria are nothing more than three: is the future market big enough and has growth? Is the business model of the enterprise feasible, or has it been partially proved feasible? Is the team of the enterprise excellent and the execution is strong enough? " Wu Minghua, a partner of Fangchuang Capital, gave VC the basic criteria for looking at an investment project. So in a sense, a business plan is a written material that meets VC investment standards, but how to write it specifically has its relatively standardized format and content.

Wu Minghua believes that to write a complete business plan, it is necessary to clarify six things, namely: the current situation or brief introduction of the enterprise, business model, market size and strategy, competition and barriers, and financing and financial plan of the team and small and medium-sized enterprises. "These six aspects are necessary in the business plan. Among them, investors are most concerned about four major contents: business model, market size and strategy, team and financing plan for SMEs. These four contents especially need entrepreneurs to focus on analysis and description in the plan. "

Business model is one of the core of the success or failure of the project, and it is also the most concerned by investors. In the plan, the business model part mainly explains how your enterprise makes money, including who you provide products or services to, what are the main contents of your products or services, how you collect money, and how your products or services are made and provided. "This part is best to be simple and clear, so that everyone can know how you make money at a glance."

In addition, investors are also very concerned about the future development potential of this project, that is, market size and strategy. This part mainly includes how big the total market of your products or services is, and how much market share your goal is to occupy.

This part is to let investors know how big the market is for your enterprise and what means you use to occupy these markets. In this way, after reading this part, investors can understand whether this market can cultivate a company that can IPO in the open market.

Team has always been the most important factor for investors. Many venture capitalists don't even look at projects, but look at people, chasing people to vote, which shows how important entrepreneurial teams and individuals are. This link mainly includes the current resumes and backgrounds of shareholders, the resumes and backgrounds of management, the current division of labor and incentive mechanism of the team, as well as the internal decision-making mechanism and other internal control systems.

"VC is to vote for people and then vote for people, so everyone is most concerned about the team. The reason is that as long as the team is good, the model, market and profit can be created. Therefore, SME financing should pay the most attention to the team, and investors are most concerned about the team. " Wu Minghua stressed.

For investors, the final concern is how much money is needed and how to return it, that is, the financial plan for financing SMEs. This paragraph is more professional, and many entrepreneurs lose at this point. Some entrepreneurs can't tell clearly how the funds should be spent, what purpose they will achieve after spending, how investors will quit, and the return of quitting.

"If you don't know the source and source of these data, there is no way to evaluate the value of your enterprise, and there is no way to prove whether it is reasonable for you to get the funds to give VC equity, so the financial part is very important." Wu Minghua reminded that this part of the content entrepreneurs often have to consult professional companies and complete the writing of this relatively professional and complex content with their help.

You can't just stand from your own point of view

Many entrepreneurs think that business plans are written for investors, so they always think about how to impress each other and are very particular about content and form design. As a partner of a venture capital institution, a large part of Wu Minghua's work is to review a large number of business plans and then recommend enterprises with clear and accurate expression and potential to venture capital institutions, so he has many different views from entrepreneurs.

"The business plan is not just for investors. It must first reflect the real situation. A good business plan is a true reflection of your own or the company's future plans, rather than fabricating superficial beauty to fool investors. "

Based on this general argument, Wu Minghua thinks that business plan should be an argument to prove that it is worth investing. "The business plan is telling a story. The purpose is to convince investors that my plan is feasible and my project is worth investing. Therefore, the business plan must have many arguments to explain the argument of' worth investing'. "

"How to quit is the most concerned issue for investors." Many people only think about how to get investors' money, but don't think about how investors should quit and how entrepreneurs can protect investors' interests in the process of enterprise operation. With this in mind, the business plan will get a higher score. This part is bad for many entrepreneurs.

Business secrets are also a problem that needs to be considered when writing a business plan, which involves whether one's own business ideas will be cloned into other fields by venture capital institutions. "In fact, the confidentiality of the business plan is a false proposition. Combined with China's national conditions, it can be said that business creativity is worthless at present, and only the creativity made can be recognized by everyone. "

However, there is a reason why business plans should not be too thick and confidential. Before submitting a business plan, entrepreneurs should carefully check whether investors will disclose your business plan to your competitors or competitors' investors, and then try to make the business plan simple and clear, so as to better protect your business secrets. Of course, the confidentiality statement on the plan is also necessary.

Many entrepreneurs believe that once a business plan is written, there is no need to change it. Wu Minghua thinks this is wrong. "The business plan three months ago and three months later is definitely different."

Because the market and environment are changing at any time, the ideas of entrepreneurs are also changing, and the shortcomings and deficiencies that entrepreneurs know after talking with investors are also prompting the plan to be revised. Therefore, the business plan is also a dynamic thing, which needs to constantly add some new market data and new elements. Such a' business plan' can get the continuous attention of investors, so it is very important to make the entrepreneur's plan' move'.

However, in Wu Minghua's view, the final business plan is not the most important. "Trees are dead, people are alive, and business plans are just the carrier of entrepreneurs' thinking. Only the team is the soul of the plan. So many times, investing in the plan does not mean that the financing of SMEs is almost the same. Communication and constant consultation are the most reliable guarantee for you to integrate funds. "

Decreasing coefficient of business plan

Strive for more: the business plan does not require more than 20 pages, not the more the better, the thicker the better. In many cases, simplicity can show that you are confident enough to get to the point.

Too much empty talk: Many entrepreneurs' business plans are full of big talk from the beginning, from macroeconomics to the world situation. Actually, don't underestimate the wisdom of investors. If they can invest in you, they must know your industry, so you don't need to do basic education and training in the market. Go straight to the point and be simple and clear, but it will explain the problem better.

Dull as ditch water: What business plans need most are figures and charts, not novels. Writing novels can be dense, but business plans should be simple and clear, and the most taboo is that they are too formal and have too many words, which can be expressed by numbers and numbers.

CEO behind closed doors: the business plan needs to be written by the whole team of the company. A good business plan should never be made by the CEO behind closed doors, but should be the result of discussion and communication by the whole team. Division of labor and cooperation is always the most efficient embodiment, and team discussion will also reduce the overall risk of the enterprise.

Business plan plus points factor

How to quit is the most concerned issue for investors. Many entrepreneurs only think about how to get investors' money, not how investors should quit, and how entrepreneurs can protect investors' interests in the process of enterprise operation. With this in mind, the business plan will get a higher score.

The market and environment are changing at any time, so are the ideas of entrepreneurs, and the shortcomings and deficiencies that entrepreneurs know after talking with investors are also prompting them to revise their plans. Therefore, the business plan must be dynamic, constantly adding some new elements to keep investors concerned.

Business plan model essay 4 2 i. Market research

1. The influence of economic development on hot pot includes the increase of consumers' demand for hot pot, the structural contradiction of existing hot pot restaurants of various grades, the great promotion of social development and national policies and measures to the development of catering industry, the change of objective environment and the instability of consumption.

2. The influence of traditional factors on hot pot includes its historicity, universality, culture and uniqueness.

3. The influence of the surrounding environment on hot pot, including the policy environment, such as the public security situation at the place of departure, the efficiency of functional departments, whether there are preferential policies for infrastructure, such as road traffic, parking location, water and electricity supply, communication network, procurement channels, consumer groups, finance, health, labor and other supporting facilities closely related to operation, as well as preferential measures such as taxation, various fees, rent and talent introduction.

Second, the analysis of tourists

1, service object analysis:

Professional characteristics of consumers:

The consumption habits and grades of ordinary students, migrant workers and ordinary wage earners are different from those of senior white-collar workers and public servants.

Age characteristics of consumers:

For example, the elderly prefer light and the young prefer heavy.

Gender characteristics of consumers:

There are some differences between women and men in the pot products, tastes and dishes of hot pot.

The geographical and ethnic characteristics of consumers People of different regions and nationalities have different requirements for hot pot products, which should be distinguished.

Of course, many chafing dishes have been improved and innovated due to their interpenetration and hybridity, which are suitable for most people's tastes and have the characteristics of * * *, but the analysis of consumers is essential.

2, customer consumption behavior analysis:

Consumption is a comprehensive concept, and consumption behavior includes consumption level, consumption structure, consumption mode and consumption habit.

The consumption level is directly related to the customer's economic affordability, which reflects the customer's ability to pay and the satisfaction of the demand corresponding to this ability, and is directly manifested in the customer's choice of the grade and type of hot pot restaurant;

Consumption structure is the proportion of customers' consumption expenditure, which is closely related to occupation, age, gender, region, nationality and other factors.

Consumption patterns include individuals, families, enterprises and groups. Different consumption patterns are different in choosing grades and varieties.

There are three forms of health clubs. The first is the gym in the hotel, which usually has a swimming pool, but it is small in size, expensive and not well-known, mainly for hotel guests. The second is a membership gym for middle and high income groups, with advanced equipment, complete courses and strong coaching team, which is generally popular. The third type is the mass fitness club, which is relatively low in hardware and software, but very popular.

Venue lease matters

1. venue rental fee: accounting rent, deposit, property management fee, swimming pool fee, water and electricity fee, etc.

2. Lease period of the site

3. Annual incremental cost of site lease.

4. Payment method for venue lease

Gym venues and facilities

First, the area: according to the actual needs.

Small clubs with an area less than 800O are usually used, and 800- 1500 o is a medium-sized club.

2. Space requirements: spacious, bright and ventilated.

The height of the gym and the distance between the columns are the key to whether the fitness club can attract bodybuilders. The fitness club is mainly open, with a height of more than 3 meters, ensuring a good visual sense and training space. The size of column spacing affects the utilization effect of aerobics hall, and the spacing of 8m is generally more common.

Three. Facilities and equipment

According to the actual situation, the main considerations are: the walking route of bodybuilders, the characteristics of each functional area and other factors, or safety considerations (fire exits, etc. With the cooperation of professional designers, it is an essential process to know the parameters of relevant parties and determine whether the property conditions are suitable for the meeting place.

1, club layout design

The plane layout of the club and the area ratio of each area are the keys to the design and successful operation of the club in the future. By region, it can be roughly divided into:

(1) front desk (service desk): cashier/delivery/consultation

(2) Leisure/rest area: reading and playing chess, with water bar and merchandise area.

(3) dressing area, shower area and bathroom: men's and women's dressing room/shower room/bathroom (steam room? )

(4) The equipment is divided into aerobic training area, free weight area and fixed equipment area.

(5) Bodybuilding and Aerobics Hall: According to the overall area and teaching strength of the club, an aerobics hall is set up.

(6) Yoga room: normal temperature yoga and high temperature yoga (can be used as a dance room)

(7) spinning room

2. Equipment design and decoration style of the club.

Support equipment:

(1) locker area equipment: lockers with locks (lockers), shoe racks, benches, etc.

(2) Shower room equipment: hot and cold shower steam (steam room can be designed if conditions permit).

(3) Aerobic training equipment: spinning bike, treadmill, elliptical machine, etc.

(4) Weight training equipment: equipment for training muscle groups in specific parts of the body.

(5) Free training equipment: bench press, barbell, dumbbell, etc.

(6) Aerobics equipment: there should be independent health clubs such as stereos, mats, dumbbells, pedals and fitness balls.

(7) Rest area: corresponding equipment of water bar, commodity display cabinet, computer, TV, telephone, stereo and other equipment.

(8) Employees' clothing, medical first-aid supplies, members' gifts, promotional materials, etc.

(9) Water, electricity, fire fighting and other equipment

Decoration and style design:

(1) Unique club logo (located in the most conspicuous place)

(2) Signboards (displayed and designed in the most obvious way)

(3) Interior decoration: determine the style of the club through material selection and main color (use murals to create a fitness atmosphere). And set up a coach introduction column, excellent staff list, health knowledge column, club precautions and regulations column, member information column, fitness card price column.

(3) Construction bidding and decoration.

Business plan model essay 4 1. Business objectives

Carry forward the barbecue culture in Cheng Chuan, revitalize the traditional cuisine in Zizhou, challenge the barbecue with overseas characteristics, lead the fashion and leisure life, develop the brand of "Guest Bar", apply the reasonable and effective management and investment model studied in the army, and establish a certain scale outdoor barbecue club integrating fashion, leisure, entertainment and tourism.

Two. market analysis

According to relevant statistics, in most areas of our country, more than 47% of residents take barbecue and mala Tang as part of their leisure after work, especially in summer, when more and more people go out for leisure at night, tasting barbecue snacks is an indispensable activity for people. No matter in urban and rural areas, bazaars, streets, parks, communities, night markets, food stalls, barbecues and other snacks can be seen everywhere, which has become an indispensable part of many consumers' diets and created a huge consumer market. With the update of fashion, barbecue has become one of the more and more popular foods because of its natural and simple methods and original game. It has become the consumption concept of modern urbanites to invite a few friends to sit around the table and invite them to drink draft beer, and roast, scald, eat, drink and chat here.

Third, the implementation plan

1. A model of outdoor barbecue service industry

As the first choice for leisure, tourism and entertainment of many modern urbanites, outdoor barbecue was first advocated by Zizhong, and there are more than 40 stalls in various night markets in the city. The main reason is that barbecue has become one of the more and more popular foods because of its natural and simple practices and primitive game. It has become the consumption concept of modern urbanites. With the rapid economic development in Zizhong, the urban population has increased dramatically, and the pace of people's work has accelerated. Once upon a time, people began to get tired of the bustling and busy city, and the air was filled with irritability. They yearn for endless Yuan Ye and return to nature, leaving precious lives and cherishing their footprints by flowing streams, lush forests, starry night sky and breezy Shan Ye. As the earliest cooked food processing method, Barker Outdoor Barbecue Club integrates modern fashion, leisure, entertainment and tourism, which is a good place for more and more urbanites to release their pressure. Our club always insists on customer-centered, considerate service and customer satisfaction as its purpose, welcomes guests with smiling faces and sincere hospitality, actively develops members to advocate outdoor barbecue, tourism, leisure and entertainment, and finally realizes the promotion of our business philosophy by satisfying customers.

2. Positioning of the target market

Our main target customers are the urban population of 260,000 and the floating population of 25,000 per year. Holidays can be counted as 120 days throughout the year, with an average daily service of 40 people, 24 people on non-holidays and 30 people, with a total service of 10000 people throughout the year. According to the per capita profit of 4-8 yuan, the annual income is 40,000-80,000 yuan.

3. Market strategy

Characteristic processing, superior quality, diverse products, scientific management, standardized operation and first-class service.

(1) Management Strategy of Barker Outdoor Barbecue Club

Carry forward the spirit of outdoor exploration and advocate leisure and harmonious life. Buck's BBQ club is mainly composed of friends, friends, companies, creative people and families. Let urbanites feel the fun of baking food among the green mountains and green waters. The club provides high-quality service barbecue ovens and barbecue supporting tools rental, plans and designs various barbecue routes, and organizes various barbecue activities; Train hairdressers and provide them for large-scale activities free of charge; Sell charcoal and all kinds of barbecue food sent by superiors.

(2) The image strategy of Keba BBQ Club.

Fully display the image of the club in the business circle and tourist attractions: distinctive, clean, hygienic, affordable and warm. Please ask a professional company to do advertising planning for us, and strive for individuality from the characteristics of outdoor barbecue clubs.

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