How will the catering industry be affected in the 5G era?

The socialized 5G era of catering will redefine the catering landscape, and the forms of catering stores will become more diversified and polarized. To put it bluntly, in addition to fast food and canteens (just for a meal), they have become restaurants that are full of people. Those high-end restaurants and clubs will become less and less like places to eat. Even snack bars will introduce social scenes and become A dining venue with a quality experience.

On the one hand, because many entrepreneurs have all kinds of whimsical ideas and the idea of ????selling single products, offline stores are just a new retail transaction entrance, so they will definitely use 5G technology. Provide various experience diversion services. In terms of customer needs, eating is just a casual thing. It is more about socializing and showing off with the help of the scene here, so food is a supporting service function. People will become more and more differentiated and form social circles, which will directly affect the difference between people in the circle opening stores and people outside the circle, or the difference between people who can do online social networking and those who can't. Group of people, business is different. Note, if you focus too much on the traditional advantages of decoration, production and service, and think that you can do a good job in business, then you will not know why these traditional catering elements are not as good as yours in any aspect, and the business will be better than yours.

Nowadays, there are still many people who work in catering, and they stick to one truth: no matter how the world changes, people always have to eat, right? Although it is true, this kind of thinking will not keep pace with the times. If Meituan’s takeaway guys take away a lot of his dine-in business, you can still survive, but in the 5G era, you will still be waiting there. We call this model of waiting for customers to come to your doorstep as the dead-end model. I can assert that this kind of rigid business model will be largely eliminated in the 5G era, leaving only personalized and ingenious shops. In the future, people will eat for people and stories. Of course, 5G may also be killed by 6G or 7G in the future, but the mission of 5G is to subvert the traditional catering model, and if it kills you, it has nothing to do with you.

Some people say that offices in the future will become more and more like teahouses, and stores in the future will become more and more like offices. People come to your office to have fun, but they come to the store to discuss business. In the 5G era, the transmission of materials will be more instantaneous. The first thing that will be subverted is the travel mode. Various scenes will also be more sci-fi. The shopping guide system of the immersive experience room, business negotiations, and exotic love affairs will all become things that could only be eaten. The place becomes a territory that various shows want to occupy. If 4G makes it a habit to take photos and make short videos to share before eating, then 5G will make it possible to live-stream eating, telling you what you should and should not eat through the sensors of your mobile phone or various wearable devices. Food will be more personalized, customized and humane. Tell you if you have eaten too much, what you should not eat, and when it is time to replenish energy. So, can 5G break down various physical distances and allow many people from far away to have the feeling of eating together? Is such a restaurant possible? I still lack some imagination in this regard. However, the offline social functions of restaurants will be amplified in various ways, and 5G will help manage good mouths and help eat healthily. This is certain.

5G is just a tool and a product of an era. We need to measure the changes in this society on a larger scale, first think through it, and then do something , how to do it. In the information age, all walks of life are competing for learning ability. The amount of information will double in 18 months. They are all learning how to keep pace with the times. People who stay in the comfort zone in the future will be left far behind by the times. The same goes for dining. Let us eat together to save the world. Welcome to join the Weishan Alliance, a foodie community that advocates group evolution.

Today I would like to share with you the impact and opportunities that the 5G era will bring to the catering industry.

As we all know, from a philosophical point of view, 5G is not only an acceleration of speed, but a revolution in a new era and new civilization.

This is called a quantitative change to a qualitative change!

5G affects every aspect of society. It is not difficult to understand that it will also affect the catering industry.

What impact? If we can sum it up in one sentence, the catering industry will usher in the era of smart catering.

In the so-called smart catering era, the core value is: the catering industry will enter a new era of personalization, health and customization!

The slogan of the 5G era is: "Be healthy and don't eat from the big pot"!

We understand this from the following three aspects.

1. Health Big data will be the number one engine of the catering industry!

Eating for health and longevity is a big dream of mankind.

However, so far, not only have we not eaten healthily, we have become more sick. What's the reason?

The main reason is that humans cannot know everyone’s health password. Therefore, the "nutritious meal" that humans eat is, figuratively speaking, a "healthy big pot meal."

How about getting into 5G?

Due to the realization of "cloud, things, bigness and wisdom". Theoretically, the catering industry has a health database for everyone.

People can achieve personalized health and customized services. That is, according to each person's health password, the artificial intelligence chef can customize a personalized nutritious meal that suits your taste and price for you.

2. Due to the low power consumption.

The cost of smart restaurants will also be greatly reduced!

3. The catering industry realizes an intelligent supply chain.

Because the 5G era has completely solved the delay problem. For example, the 5G delay is only one millisecond. What does that mean? For example, if you prick your finger with a needle, you will feel pain immediately. The delay is nearly 30 milliseconds. Such fast 5G can fully realize driverless driving.

As a result, intelligent, unmanned and precise delivery can be achieved.

In the 4G era, this is unimaginable!

In short, with the arrival of 5G, a new revolution will take place in the catering industry!

There is no doubt that 5G not only brings greater and more opportunities to the catering industry, but also greater and more new challenges!

Let’s work hard together in 2019!

Seize the new opportunities of 5G and meet the new challenges of 5G

In the 5G world, each of us’ lives will become more convenient. People will obtain all kinds of information faster and with richer content. Along with high-speed network communication, the types of terminals that individuals come into contact with will also increase. The realization of 5G+Internet of Things will make everything a terminal.

1) Higher level of service

The store can conduct accurate traffic statistics and read the tag of each customer once the customer enters the store. In-store personnel can quickly read consumers' consumption habits, dining habits, and taste habits, and provide customers with more accurate needs.

2) Richer restaurant information data

Customers can also use the restaurant’s information data to have a more comprehensive understanding of the restaurant’s menu, view the number of diners in the restaurant, and the restaurant’s interior decoration in real time , kitchen hygiene, etc., so as to determine whether to choose to dine in the restaurant.

With the wave of closures of catering stores in the past two years, there have been many voices saying that catering is not easy to do. With the popularization and application of 5G, catering has become rules-based and evidence-based.

The real use of big data lies in the rapid location selection during the store exhibition period. In the past, big data was also used in site selection, but the collection and analysis of data such as the flow of people, flow patterns, traffic interceptions, and flow preferences in a certain area, and then making a comprehensive assessment of the surrounding business districts, are still difficult for ordinary merchants to obtain. and processing, which can be easily and cost-effectively implemented under the premise of popularization of 5G.

What impact will the arrival of the 5G era have on the catering industry? As an operator of the physical catering industry, I think there will be at least the following changes.

Not to mention the 5G era, the 4G era has already given birth to many new catering models, which has undoubtedly played a positive role in the development of the catering industry. But it has indeed caused a lot of trouble for the traditional catering industry. Once 5G is fully rolled out, it may give rise to more emerging catering models, but it will be even more difficult for the traditional catering industry. But it is true that a number of excellent restaurants will rise rapidly.

In the 4G Internet era, with the popularity of food delivery software such as Meituan, Are You Hungry, and Baidu Waimai, many restaurants of all kinds have started online food delivery. There are many workshops here, and their operations The cost is lower, so it has a price advantage. The impact on the traditional catering industry is obvious to everyone.

In the future 5G era, the convenience of information technology can bring advertising and marketing help to the traditional catering industry, that is, allowing customers to see the freshness of ingredients and the guarantee of food safety.

In fact, some people have been doing live-streaming kitchens in the past few years. As long as customers enter the store, they can see every move in the kitchen on the screen in the lobby without going to the kitchen. Can customers see with their own eyes how their dishes are processed? How to process? This will eliminate customer concerns.

I believe that in the future 5G era, information transmission will be faster. When customers place orders on their mobile phones, they can see how their dishes are processed, processed, and delivered to their tables without having to go to the hotel. Completely solve food safety problems.

With the development of the times, the paper menus of physical restaurants will be completely replaced, and everyone can place orders on their mobile phones. In fact, this has already been realized, but in the future 5G will make it even more convenient. Generally speaking, it is believed that big data networks can clearly calculate consumers' tastes and recommend the most suitable meals for them.

There may be service robots that will solve the problem of recruiting workers in the catering industry. I won’t make too many assumptions here. The 5G era has arrived, so let’s wait and see.

2019 is called the first year of 5G. 5G is no longer a concept. Small-scale commercial use has begun one after another. 5G is rapidly entering and affecting our lives: At the beginning of this year, Huawei and Shanghai Mobile *** The construction of a 5G train station was launched; in April, Huawei and the InterContinental Hotel Shenzhen OCT jointly launched the construction of the world's first 5G smart hotel;

In May, a 5G shopping mall was completed in Shanghai. It can be said that the curtain of large-scale commercial use of 5G has begun! The application of 5G is bound to affect various industries. Here, the president made some thoughts about the future of catering. Big data really serves catering. In fact, catering has begun to have "big data" for more than ten years, but at that time it only included back-end data support provided by some software service providers. For example, with the help of management tools such as CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning), it is not possible to collect high-definition maps, sensors, and cameras in real time and complete transmission and processing at network speeds within 0.1 seconds like today. 1) Higher level of service: Stores can also conduct accurate crowd statistics and accurately read the tags of every customer who comes to the store. Once a customer enters the store, the in-store service staff can quickly read each consumer's consumption and dining habits, and provide targeted higher-level services that customers need. 2) Richer restaurant information data. On the other hand, customers can also use richer restaurant information data to understand the restaurant menu more three-dimensionally and vividly, and check the number of restaurant seats, restaurant interior decoration and kitchen environmental sanitation in real time. Then make a choice whether to dine in the restaurant. From this perspective, restaurants in the future will undoubtedly achieve richer online presentations.

From mobile Internet to “Internet of Everything”, what will the “Internet of Everything” look like in the catering industry? Every upgrade of mobile communication technology has brought about earth-shaking changes in our lives. The technological wave brought by 5G may be a qualitative change that completely transforms mobile Internet into the Internet of Everything. The problems of delay and insufficient power that plague the Internet of Things will be fully solved, and the Internet of Things will also make explosive progress. So, what will the “Internet of Everything” look like in the catering industry? 1) Dining scene. Currently, just looking at the dining scene, the typical interconnection of catering equipment is the ordering process. Scan the QR code to order food through the system, which connects the user's mobile phone in the front hall with the food delivery system in the back kitchen. The amount of data in this part is not huge. Other links, such as kitchen operations and service links, are even less informatized and intelligent. The cooking robots and service robots that have appeared so far are "explorations" in these two links, but there has been no obvious breakthrough. Due to limitations in the reception, transformation and transmission of information and insufficient processing capabilities of the control system, it is impossible to achieve full interconnection among customers, front offices and back kitchens. 5G "Internet of Everything" technology is the key to overcoming difficulties, especially the automation and artificial intelligence of equipment in catering production areas and service areas. In the catering consumption scenario, you can connect the key links of restaurant selection, ordering, meal delivery, dining, payment, and post-meal feedback, using mobile phones or other terminals as the interactive control center, and all devices are interconnected. Operators don’t need to travel back and forth to make products.

For example, equipment maintenance has always been a pain point for restaurants. It often takes several days for the warranty to come. In the future, equipment can be remotely controlled, monitored and configured through the network to achieve equipment self-optimization, self-diagnosis, and self-repair. 2) Payment scenario Mobile payment emerged in the 4G era. Based on "super applications" such as Alipay and WeChat, cashless transactions allow data to be checked on every bill, and the cash loophole problem that has long plagued the financial management of the catering industry has been solved. However, scan-code payment is still based on two-dimensional technology, and there are still some problems such as theft. After 5G is commercialized, the "three-dimensional" verification technology can be used for face verification, realizing a more convenient, faster and more interactive "face-swiping payment", which not only ensures that every payment is foolproof, but also generates other marketing through the face-swiping link. Way. Product research and development is about to reach a new level. After 5G is applied in agriculture, planting technology can be intelligentized. For example, high-precision soil temperature and humidity sensors, smart weather stations, and smart farm equipment can be used to remotely collect and manage soil, climate, agricultural product growth status and other factors online. .

At the same time, with the strong technical support of 5G, the planting process can also be made public. The farm can send image data in real time to let the outside world know the status of the crops grown in the vegetable garden. Consumers and purchasers can enter the network to watch at any time. planting process. The growth process, maturity, and nutritional indicators of agricultural products can be tracked with data; each fish and each shrimp has its own growth record... It is not necessary to trace the source of upstream ingredients when they enter the supply chain and reach downstream merchants. No more empty talk. The current "Bright Kitchen and Bright Stove" project has already begun. In the 5G environment, in addition to tracing the source of food ingredients, ultra-high-definition cameras can also be used for catering companies through the 5G Smart Central Kitchen Internet of Things. Combined with image spectrum technology, the operation can be judged personnel behavior and make corrections. For another example, smart warehouses and smart weighing systems can monitor the operator's check-in and acceptance process, and the weight, picture and video input information of ingredients can also be managed in real time. In the past, these management links required a large amount of data entry and analysis, which were difficult to implement at the specific implementation level. However, in the 5G environment, data collection starts from the source of the supply chain, and the relevant IoT applications after reaching the restaurant stores allow data monitoring and Analysis has also become very easy. In addition, drones and unmanned driving technology will be well implemented in the 5G environment. The takeout delivery process can also be handled by drones, making food delivery faster and more accurate, which can also improve the overall level of food safety. The catering industry has become easier to do. With the wave of restaurant store closures in the past two years, there have been many voices saying that catering is not easy to do. With the popularization and application of 5G, catering has become more rules-based and evidence-based. Site selection is the biggest pain point for catering. 5G applications can quickly make a comprehensive assessment of the surrounding business district to determine whether the business district matches the positioning of its own project. The current hygiene and delivery speed of takeout are the biggest obstacles restricting its development. With 5G network support, customers can selectively make decisions about whether to place an order based on the store’s current queuing speed and rider configuration. When customers become rational, the store In order. All restaurant procedures will be simplified, products will be controllable, conflicts between managers and those being managed will be reduced, and the distance between customers and restaurants will be narrowed. However, no matter how technology develops or times change, the social attributes of human beings will not change. A restaurant must be able to arouse diners' screams and stir their emotions. This is always the most critical factor that affects people's choice of brand.

The president has something to say: The real use of big data lies in the rapid location selection during the store exhibition period. In the past, big data was also used in site selection, but the collection and analysis of data such as the flow of people, flow patterns, traffic interceptions, and flow preferences in a certain area, and then making a comprehensive assessment of the surrounding business district, are still difficult for ordinary businesses to obtain. and processing, which can be achieved easily and at low cost under the premise of popularization of 5G.