Traditional Culture Encyclopedia - Hotel accommodation - Transformation strategy of tobacco and alcohol specialty store

Transformation strategy of tobacco and alcohol specialty store

Clarify the purpose of decoration

Before you start to decorate, you must be clear about the purpose of the decoration, whether it is to promote sales or just for beauty. After the purpose is clear, the direction of decoration will naturally be clear, avoiding the situation of random decoration.

Highlight the display of goods

The characteristics of tobacco and alcohol shops are that there are a lot of tobacco and alcohol, so how to make customers contact with the goods more conveniently and intuitively is the key. Set up counters with different brands and categories, and put them in different categories. For example, red wine and white wine should be separated. At the same time, goods are placed in different grades, so as to avoid mixing 10 yuan with goods of several hundred yuan, which is more convenient for customers to buy. If you do this well, you can easily catch the customer's attention.

Choose a suitable decoration style.

Shop decoration style has an important influence on customers' shopping mood. If the store can get unanimous praise from customers, then such a decoration style is successful. Even if customers don't buy goods, they will stop to watch because they appreciate your decoration style. If you do this often, your products will naturally attract more customers.