Coffee shop marketing plan

First, the name of the Christmas party.

Second, the purpose of the activity

1. Use Christmas activities to build a good relationship with customers.

2. Advertising and marketing can be achieved through small gifts or lottery activities.

3. Increase the promotion of activity packages and increase the turnover.

4. Let employees of all departments participate in the planning and execution of activities, improve the cooperation ability of all departments, enhance the enthusiasm of employees and improve the working atmosphere.

Third, the date of the incident.

February 24, 2020, 65438-February 25, 2020, 8 pm.

Fourth, the venue

Aegean Coffee Chongqing Lianglukou Store.

Verb (abbreviation of verb) activity content

1. The chef made every effort to create a luxurious Christmas package that night.

2. Guests who arrive at the store that night can experience the live production of aperitif by baristas and bartenders for free.

3. All the guests who arrive at the store that night are eligible for the lucky draw launched by Aegean Coffee. The prizes are divided into the first prize (a 7.9-inch tablet computer with Teclastp89 SMINI), the second prize (a bottle of 398 red wine), the third prize (an Australian Snowflake Steak selected by the chef, 168), the fifth prize (30 yuan Golden Roll) and n gratitude prizes (1 exquisite small gift).

Activity arrangement of intransitive verbs

Buy Christmas decorations to decorate the entrance, bar, booth, private room and lobby of coffee shop.

Seven. Activity promotion

1. Distribute and notify the guests who arrived at the store in the early stage on a single page.

2. Go to a nearby coffee shop for one-page distribution and publicity.

3. Publicity through WeChat, Weibo and forums.

Eight, preliminary preparation

1. Make a single-page distribution before 65438+February 10, and start the promotion of WeChat, Weibo and forums.

2.65438+February 12. Finish decorating the coffee shop.

3.65438 Prepare the materials and semi-finished products needed for Christmas before February 20th.

On the morning of February 24th, 65438, the buffet table was set up and the buffet was prepared.

All the employees in the coffee shop are ready for work.

Chapter II Coffee Shop Marketing Plan

Origin: Qingdao Sunshine Department Store Cafe. Coffee shop, as a national brand chain store, combines modern commercial multi-functional atmosphere, and is determined to achieve the brand culture and fashion of western food with China characteristics and build a national business and leisure communication network. Judging from the current situation, Qingdao Sunshine Department Store, a coffee shop, was poorly promoted at the beginning of its opening, resulting in less restaurant traffic, and its overall social influence and brand reputation could not be reflected. Winter is approaching, which is the hot stage of the catering market. Coffee shops should do various activities as soon as possible to attract tourists, operate stably before the Spring Festival, and achieve the goal of quick profit. The coffee shop planned the "Starbucks Coffee" Christmas activities, expanded the publicity scope, intensified the publicity, and carried out purposeful implementation strategies, which laid a solid foundation for expanding the social visibility, brand reputation and consumer awareness of the coffee shop in Shijiazhuang.

Two. Activity time: February+00, 65438+XX —— February 25th, 65438+XX.

Third, the theme of the event: successful communication starts from Starbucks.

Four. Organization Form: Organizer: Qingdao Starbucks Sunshine Department Store

Verb (short for verb) activity:

(1) True Love Starbucks-Free Coffee Tasting Plan Time: 65438+February 10, XX-65438+February 15. You can choose the time and place of the peak crowd: the square in front of the coffee shop. Content: 15 to 19, the organizer will be in the square in front of the cross-strait coffee shop. The square was crowded with people, and many consumers rushed to taste the mellow coffee on both sides of the strait in front of the operation console. Four hostesses were sent with costumes and ribbons. Text: Merry Christmas on the front, and successful communication on the opposite side begins with the responsibility of both parties. Two people make coffee for consumers and tell them the cultural history of the coffee shop. The other two companies distributed leaflets to consumers, telling them that there are preferential measures for coffee shop dishes during Christmas and giving them beautiful gifts, so they invited consumers to come. Moral of the activity: Christmas is the most important festival in the west, and it is also an important festival increasingly advocated by China urbanites in recent years. By tasting coffee for free, it shows that coffee shops walk close to consumers, and through extremely friendly expressions, the brand's integrity and social effects can be enhanced, which can bring consumers into the deep level of coffee shops, and a large number of image displays have played a very good role in promoting the smooth holding of activities.

(2) Time when Santa Claus gives gifts in the coffee shop: 20xx65438+February 23rd-65438+February 25th Location: Cafe Restaurant Content: Snowflakes on the Christmas tree fall silently, and the wind brings intoxicating sounds. When the night covers the sky and the song of Christmas Eve rings, we meet again in the laughter of Christmas. In order to cultivate the cultural popularity index, we specially invited five Christmas Goodwill Ambassadors to give Christmas gifts to the guests who spent in the coffee shop. At the same time, the Christmas gift is marked with the theme slogan or greeting of the coffee shop. Example: Successful communication begins with Starbucks coffee. Merry Christmas to all walks of life! The first snow in Qingdao was filled with Christmas colors everywhere. The cheerful singing of the Christmas Goodwill Ambassador brought Christmas blessings to the guests and warmed the feelings of Starbucks. Moral of the activity: Zero-distance contact between brands and consumers can leave an unforgettable impression and enhance the advertising effect of coffee shop brands.

(3) Christmas party programs for Chinese and foreign guests in cafes.

Time: February 24th, xx at 65438+20: 00.

Venue: Invited guests on the second floor of the coffee shop

Invitation content: On the evening of February 24th, 65438, Cross-Strait Coffee held a Christmas Gala for Chinese and foreign guests. At that time, some international students from Qingdao University will gather in the dining hall to celebrate their traditional festivals. The whole hotel is dressed up as a Christmas atmosphere, which makes them feel back home and gives them the enjoyment of their home. At the same time, they can enjoy the delicious food in their hometown, listen to melodious piano music, float in the orange light and shadow, feel the romance of France, the implication of Britain, the unrestrained of America ... the pleasure brought by western food culture and the superiority of value-added services. All employees in the restaurant must wear ribbons. Moral: The participation of foreign teachers triggered the climax of Christmas activities in coffee shops, which attracted wide attention from the news media. The whole activity was warm and elegant, advocating the concept of fashion consumption, and the western food culture of the coffee shop was rendered, which laid a solid foundation for the early publicity of the coffee shop and highlighted the profound cultural heritage of the coffee shop.

Promotion and launching strategies of intransitive verb image propaganda products;

1, desk calendar: select Starbucks coffee and western food 12 classic coffees, design each coffee every month, and make corresponding discount activities, and distribute them all before Christmas. Consumers can enjoy some preferential policies, such as ordering piano music for free and discounting food consumption.

2. Leaflet page: It reflects the preferential measures of Christmas activities in coffee shops, such as giving coffee commemorative gifts and tasting some dishes for free, and distributing them in the form of newspaper clippings and on-site coffee tasting, so that consumers can feel the classics of coffee shop dishes.