Traditional Culture Encyclopedia - Hotel accommodation - What's the difference between logo hotel and brand hotel?

What's the difference between logo hotel and brand hotel?

I'm glad to answer your question.

LOGO refers to the logo of the hotel, which is the main propaganda symbol different from other hotels. For example, they are all five-star hotels of the same level, but the LOGO and store name are different.

Brand hotel is a well-known hotel. Generally divided into international brands and domestic brands. For example, Intercontinental and Marriott are international brand hotel groups, while Zhongzhou and Jianguo are domestic brand hotel groups. There are advantages and disadvantages at home and abroad.

As long as it is a brand hotel, it will generally have its own LOGO. Although some of them belong to a hotel group, the LOGO is different, and the hotel grade and name are different.

LOGO hotel, generally do not have this formulation. You said it, maybe others don't understand.

Our country is in line with the international standards in the hotel industry earlier, and the country has also issued different standards for various star-rated hotels. Star hotels are generally divided into platinum five-star, five-star, four-star, three-star, two-star and one-star hotels. Every star has his own strict and detailed rules on hardware or software. The higher the star rating, the better the hotel grade, facilities and services, and the more complete the functional configuration. The price will also change.

Now after years of development, domestic brands have greatly improved their scale, service and management level. Many places also have advantages that international brands do not have, forming a unique culture of domestic brand hotels. Even going abroad is getting better and better on the road of spreading China culture and participating in the world hotel culture competition.