What is public relations and what does a public relations manager do?

Public relations, that is, public relations, are social relations between social organizations and the part of the public that constitutes their living environment and affects their survival and development. It is a science. In order to achieve a specific goal, an organization establishes good relations between employees inside and outside the organization and between organizations. According to Edward bernays's definition, public relations is a management function, and policies and procedures are formulated to gain public understanding and acceptance. It is a conscious management activity. The establishment of good public-private relations in an organization needs the planning of good public-private relations activities to implement and realize.

Responsibilities of public relations manager

According to the market demand, assist in formulating various public relations strategies and tactics, and timely adjust the direction of various public relations activities organized by the company. Good at maintaining, communicating and managing customer resources, and coordinating partnership.

Public relations managers are playing an increasingly important role in enterprises, so a good public relations manager must do the following.

First of all, they must be familiar with the enterprise and know what the overall development strategy of the enterprise is, because only in this way can they provide useful suggestions for some decisions of the enterprise.

Then, they should determine the goal of public relations, grasp the internal and external information of the enterprise, and of course establish a good relationship with the media, so as to promote the enterprise well.

Finally, for crisis management, it is necessary to have the ability to handle incidents, so that the public relations department can give full play to its role.