Traditional Culture Encyclopedia - Hotel accommodation - What are the advantages of hotel suite furniture?

What are the advantages of hotel suite furniture?

1, which can meet the different personalized needs of different consumers for hotel furniture.

Under the traditional marketing mode, hotel furniture enterprises often follow the trend of hotel furniture development and production based on simple market research. However, the hotel furniture produced by this mode can not meet the requirements, or the style can not meet personal preferences. Customized marketing divides the market into individuals and designs hotel furniture according to individual needs. Consumers are one of the designers of hotel furniture. You can put forward some specific requirements according to your personal hobbies, such as color matching, personalized specifications and so on.

2. It can reduce the inventory backlog.

Under the traditional marketing mode, in order to maximize profits, hotel furniture enterprises reduce product costs through mass production. Once the market encounters a little accident, this kind of mass-produced hotel furniture will inevitably lead to unsalable sales or backlog because of similarity, resulting in waste of resources. Customized marketing is produced according to consumers' orders, and there is almost no inventory, which accelerates the capital turnover.

3. Reduce marketing costs.

In the traditional marketing mode, in order to occupy the market, hotel furniture enterprises often promote sales through advertising and building specialty stores, so the cost is high. As long as the quality of hotel furniture is reliable and the price is reasonable, hotel furniture can be sold smoothly. In customized marketing, manufacturers directly face consumers, reducing sales links and various expenses.

4. It is beneficial to accelerate product development.

In the traditional marketing model, many designers of hotel furniture enterprises build their own cars behind closed doors and only develop products according to simple market research. The designed hotel furniture has great limitations and is difficult to meet the needs of the public. In customized marketing, designers have many opportunities to communicate face to face with consumers, and it is easy to know the requirements of consumers, and then develop products close to the needs of consumers.