Advantages and disadvantages of overbooking

Advantages: In order to make the room occupancy rate as close as possible to 100%.

Disadvantages: In fact, neither guests nor hotels want to overbook, because it means trouble. Once there is overbooking, whether the hotel front desk can handle the problem well and make the guests feel satisfied is the key to this kind of problem.

In the case of having to send guests to another hotel, if the hotel front desk can take the opportunity to turn disappointed and angry guests into loyal customers, that is one of the best results.

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Hotel managers must ensure that they provide necessary support and training for hotel staff so that they can handle this situation well and arrange accommodation for guests even if there are no vacancies in their hotel.

In this case, in addition to efficient and enthusiastic service, practical material support is also needed, such as providing free room upgrade for guests to stay next time, and ensuring that there are vacant rooms or VIP-level courtesy.

Although no hotel wants to "send away" guests in vain, hotel managers need to understand that overbooking is actually a strategy that needs to be implemented for a long time and needs to be reviewed frequently.

By analyzing the overbooked data in advance, hotels can make up for the lost business by paying higher prices to individual customers. If we don't oversubscribe, the income will drop and the vacancy rate of high-priced houses will increase-this is the key point to maximize profits.