How should the hotel industry implement network marketing?

For every industry, customers are very important, and for the hotel industry, "customer first"-providing the best service for guests is the soul of the hotel. Then when implementing network marketing, we should also uphold this concept. The most basic thing is to start with the hotel website.

Many hotels flaunt that guests should feel as warm as their own home when they come to the hotel. We also mentioned it when we were doing online marketing training. Have you analyzed the needs of customers? What do they need before they come to the hotel? What kind of information should we provide to our guests online? Then stand in the guest's position. If you are a guest, what do you need to know? What kind of experience do you want from this hotel?

Nalian Network Technology believes that a hotel website adhering to the concept of "customer first" should do the following:

1. Provide guests with as detailed information as possible about the transportation and support of the hotel and its surroundings.

2. Provide guests with the real environment and facilities near the hotel.

3. Let the guests feel the comfort of the whole room, as if they were there, and compare it with other rooms.

4. Let the guests experience the service quality of the hotel through the network.

5. Let the guests know the real and reliable hotel rates.

6. Let the guests know more about the preferential strategies through the Internet.

7. Provide guests with online booking function and pay the deposit through bank card.

The above seven-point online marketing training has talked about the construction of marketing websites, so how should it be reflected as a hotel industry?

The network marketing advisory group believes that since it is a hotel website under the guidance of the customer-oriented concept, it is necessary to let guests enter the website as if they are in the hotel, so we should proceed from the vital interests of the guests and the income due from booking the hotel. We have to show these on the website:

1. Show detailed traffic conditions to customers in 3D. Through the investigation of the surrounding environment, traffic routes and modes of transportation of the hotel, the traffic guidance needed by the guests is presented on the website, and even the hotel buildings, road sections, traffic conditions and nearby restaurants, convenience stores and shopping centers are intuitively displayed in front of the guests with 3D pictures.

2. Simulate receiving guests at the scene. When a guest clicks to view the hotel room, a well-dressed, smiling, warm and polite hotel attendant opens the door for the guest, and invites the guest to enter the room to open the window, pour water, turn on the light, turn on the air conditioner or play music for the guest, and introduce the room to the guest with a sweet voice. With her introduction, the screen will also show the panoramic view of the guest room, furniture and equipment, roof decoration, floor layout and so on. After the lecture, you can also move the mouse to check the new service items, learn how to use the room button, and even overlook the scenery outside the window. If you are satisfied with the room you visited, you can confirm the reservation. If you are not satisfied, you can enter another room from the current page and continue to "visit" until you choose a satisfactory room and feel happy. At the same time, when guests want to know about other hotel facilities, such as restaurants, bars, conference facilities, entertainment and leisure facilities, etc. The waiter on the website can also guide the guests into various areas and introduce them one by one.

3. Hotel price strategy in network marketing. Price is the most sensitive issue in hotel management, especially in the marketing process. Internet marketing makes the price of hotel rooms displayed in front of customers and competitors. Of course, opportunities in the industry are equal. Hotels need scientific pricing and flexible price changes. The advantage of Internet's price strategy lies in "bargaining". Bargaining is not to arrange customer service online bargaining, but to guide customers to accept a certain price through page traffic, and finally realize the order. For example, if the customer stays on the price page for more than a period of time, it means that he is hesitating, then we will pop up a prompt: "If you think the price is too high, you can choose to join our members and enjoy a more favorable price." Guide customers to finally reach an order.

4. Pay the deposit through the online payment function to solve the problem of invalid hotel reservation. The weak credit system has led to a large number of invalid online reservations. Especially in the peak season of the hotel, it will bring great problems to the management of hotel reservation traffic. At this point, we can completely solve this kind of problem through online payment. If you want to make a reservation, you must pay a deposit. Nowadays, domestic online banking is frequently used, and online shopping is extremely hot. The daily transaction volume of Taobao and Yi Bei, the two largest shopping websites in China, reached 6543.8+75 million. However, the hotel industry, which urgently needs this function, basically does not provide this service, which has become a major factor hindering the development of its own online marketing business.

5, timely and high-speed dissemination of hotel room information, so that guests can obtain accurate room information online. I often encounter such a thing, whether it is online booking or telephone booking. When asked what room I booked, the hotel customer service staff told me: I'm sorry, because our room information is constantly updated and adjusted, you can only know which room you are when you check in at the hotel. The implication is that I have no right to know what kind of room I booked after spending money, and I can't see it until I arrive. I want to ask a question, then why should I book your hotel? So many hotels, just you? It's not that the hotel's environment is bad, or the service is not good. I just think that if most hotels keep this aloof attitude, they will eventually be eliminated by the market in this increasingly competitive market environment.

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